Core Viewpoint - The upcoming "Shrimp Fishing Championship" in Jiangmen Xinhui on August 8 aims to promote the local shrimp industry and enhance its brand influence through a unique cultural event that combines competition and family engagement [2][10][35]. Industry Development - Xinhui has a rich agricultural background, known as a "land of fish and rice," and the shrimp industry has flourished in recent years, becoming a pillar of local agriculture and driving the growth of related upstream and downstream industries [9][10]. - The event is designed to attract attention from the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on family-oriented activities to create immersive consumer experiences and expand the brand's reach to the Pearl River Delta urban agglomeration [12][14]. Event Structure - The competition features two categories: a professional group for skilled anglers and a family group aimed at creating a fun experience for parents and children [12][17]. - Participants in the professional group will compete for prizes based on the quantity of shrimp caught within a 40-minute timeframe, while family participants only need to catch 15 shrimp to enter a raffle for additional prizes [17][20]. Participant Incentives - All participants in the professional group will receive a gift box of Xinhui Ganpu tea, with the top three winners also receiving trophies and a maximum of 500 yuan in farm consumption vouchers [19][20]. - Family group participants can win various prizes, including farm tickets and food vouchers, and the first 100 spectators will receive ice cream vouchers [20][21]. Cultural Integration - The event will take place at the Changsheng Chenpi Garden, which integrates shrimp fishing with the cultivation and processing of Xinhui Chenpi, offering a comprehensive experience that includes cultural exploration and culinary delights [26][28]. - The event will also announce the 2024 recommended list of Xinhui Chenpi gardens, serving as a guide for consumers interested in experiencing and purchasing authentic Xinhui Chenpi [32][33].