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强“四链”激活力 江西省新余市市场监管局全力服务地方经济高质量发展
Xin Lang Cai Jing· 2026-02-10 04:37
Group 1 - The Jiangxi Province's Xinyu City Market Supervision Administration has implemented a comprehensive strategy focusing on quality enhancement, standard stabilization, brand promotion, and intellectual property improvement to support local economic development [1][2][3] - The "6313" action plan has been introduced, featuring 12 measures and 25 specific projects aimed at upgrading quality management across the entire industrial chain [1] - The establishment of Chief Quality Officer positions in 409 companies has significantly improved quality governance capabilities, with one individual recognized as an outstanding contributor at the provincial level [1] Group 2 - The implementation of a standardization strategy has led to the publication of 1 international standard, 13 national standards, and 10 industry standards, enhancing the quality of the lithium battery sector [2] - The number of publicly disclosed enterprise standards has reached 1,593, marking a 50% year-on-year increase, indicating a growing awareness among companies regarding standardization [2] - The "Xinyu Lithium Battery Industry Standardization Pilot" has been approved as a national-level pilot project, showcasing significant advancements in the lithium sector [2] Group 3 - The total number of effective registered trademarks in Xinyu has reached 27,500, reflecting a 7.4% year-on-year growth, driven by initiatives to enhance brand creation [3] - The "Xinyu Honey Orange" has been recognized as a geographical indication product, with its brand value exceeding 5 billion yuan [3] - The city has organized 21 events under the "Intellectual Property Service Journey," stimulating enthusiasm for brand development among businesses [3] Group 4 - The organization of four "bank-enterprise docking" meetings for intellectual property pledge financing has resulted in a registration amount of 450 million yuan, a 12% increase year-on-year [3] - The number of invention patents per 10,000 people in Xinyu has reached 8.7, showing a 15.5% year-on-year increase, indicating a continuous release of innovation vitality [3] - The Market Supervision Administration plans to further enhance the integrated promotion mechanism of quality, standards, brands, and intellectual property to better serve the local economy [3]
新余蜜桔,一份乡村产业振兴的“甜蜜答卷”
Ren Min Ri Bao· 2025-12-12 05:37
Core Insights - The New Yu Honey Orange has undergone significant development, evolving from a single seedling to over 220,000 acres of orchards, marking three major leaps in its growth [1] - The brand has gained recognition through extensive marketing efforts, including advertisements and cultural events, enhancing its market presence [2] - Technological advancements have played a crucial role in improving the quality and yield of New Yu Honey Oranges, establishing a comprehensive quality control system [3] - The industry has created substantial employment opportunities, contributing to rural revitalization and economic growth [4] - New Yu Honey Orange is becoming a prominent brand for the city, symbolizing its agricultural success [5] Group 1: Development Milestones - The first leap occurred in 1997 when the yield reached 4,000-5,000 pounds per acre, attracting over 30,000 farmers to plant [1] - The second leap from 1999 to 2006 involved the large-scale promotion of "high grafting" technology, doubling the benefits of the fruit [1] - The establishment of the New Yu Fruit Industry Bureau in 2006 and the launch of a 100,000-acre project in 2007 marked the third leap, leading to a surge in planting activities [1] Group 2: Brand Building - Continuous investment in brand promotion has led to the recognition of New Yu Honey Orange as a "National Quality Fruit" in 2004 and a "Jiangxi Province Famous Product" in 2005 [2] - In 2013, it received a geographical indication trademark, and this year, it was recognized as a geographical indication product by the National Intellectual Property Office [2] - The city is developing a "1+N" brand system to support the agricultural development group in creating sub-brands [2] Group 3: Technological Advancements - The industry has leveraged technology for nearly 50 years, resulting in the creation of a standardized cultivation manual for high-quality production [3] - A project led by Jiangxi Agricultural University has been implemented to enhance the preservation and quality of the fruit, benefiting the entire supply chain [3] - A comprehensive quality control system has been established, significantly reducing post-harvest losses and improving economic returns for farmers [3] Group 4: Economic Impact - The New Yu Honey Orange industry supports over 50,000 jobs, contributing to the local economy and rural revitalization [4] - The fruit's journey from the orchard to the market reflects a successful integration of technology, branding, and market expansion [4] - The industry is not only a source of income for farmers but also a testament to the modernization of agriculture in the region [4]