Core Viewpoint - The systematic transformation of mainstream media is a significant strategic deployment made by the 20th Central Committee of the Communist Party, aimed at adapting to the trends of media reform under information technology conditions and fulfilling the responsibilities assigned by the Party Central Committee [4][6]. Group 1: Systematic Transformation of Mainstream Media - The transformation is essential for enhancing the communication power, guiding capability, influence, and credibility of mainstream media in the information age [8]. - The goal is to solidify and expand mainstream values, public opinion, and culture, while better serving the governance of the Party and the country [8][18]. - The transformation will involve a deep integration of new technologies, such as artificial intelligence, into all aspects of news production and dissemination [9][10]. Group 2: Technological Empowerment - The application of new technologies is crucial for improving the quality of news supply and adapting to the trends of diversified and differentiated communication [12]. - Xinhua News Agency has developed over 220 digital tools and holds more than 90 technical patents to enhance news production efficiency and accuracy [10]. - The agency aims to integrate cutting-edge technologies like big data and AI into the entire news production process, establishing a new infrastructure for news dissemination [10][11]. Group 3: Research and Investigation - Investigative research is highlighted as the core competitive advantage of mainstream media, essential for producing high-quality news content [13][14]. - The agency emphasizes the importance of thorough investigation to ensure unique and impactful reporting, which cannot be replicated by AI [13][14]. - Xinhua has established dedicated research teams and training programs to enhance its investigative capabilities and adapt to the evolving media landscape [14]. Group 4: Mechanism and Process Innovation - The transformation requires a systematic re-engineering of processes rather than mere optimization of individual segments [15][16]. - Xinhua is focusing on creating a collaborative mechanism among various departments to enhance reporting efficiency and effectiveness [16][17]. - The agency has implemented a rapid response mechanism for major news events, achieving high rates of first reporting on significant stories [16][17]. Group 5: Commitment to Cultural Mission - Xinhua News Agency is committed to deepening its understanding of Xi Jinping's cultural thought and aligning its operations with the Party's directives [18]. - The agency aims to leverage its historical strengths and adapt to the new media environment to contribute to national rejuvenation and modernization efforts [18].