与科技创新共同进步，是媒体发展的鲜明特征。 从"数与网"到"云与智"，当前，主流媒体正通过技术重构生产流程、传播逻辑和行业生态。一年一度的 中国新媒体大会，让初冬的长沙"新意"涌动，身处智能化浪潮中的主流媒体聚集一堂，交流探讨如何主 动应变，构建内容与人工智能协同融合的新型主体媒体。 内容定力： 在算法浪潮中坚守价值坐标 面对智能浪潮的汹涌，主流媒体没有随波逐流，而是坚守初心。 "主流媒体当如'山'，奋力打造一座座由内容精品构筑的'文化山脉'和'时代峰峦'，切实履行举旗帜、聚 民心、育新人、兴文化、展形象的职责使命。" "在信息爆炸、众声喧哗的传播环境中，专业、正气与鲜明价值底色成为主流媒体不可替代的核心优 势。" "在主流媒体系统性变革的浪潮中，新闻人不能缺席。百姓立场在哪里，媒体人的现场就该在哪里。" 中国新媒体大会上，这些"不变"仍被媒体人反复提及。牢牢坚持正确价值观，依然是主流媒体应当守住 的"根"与"本"。但传播不是生硬的说教灌输，盲目追逐流量、抛弃内容，将沦为数字泡沫；固守旧有模 式、拒绝创新，也会被受众遗忘。如何让内容创作"破圈""入耳"，是媒体创作者关心的话题。 今年九三阅兵报道中，新华社出图 ...

Core Insights - The article discusses the transformative impact of artificial intelligence (AI) on mainstream media, emphasizing the need for media to embrace technological advancements to enhance efficiency and innovation [1][2][6] Group 1: AI Integration in Media - The 2025 China New Media Conference showcased various AI-driven tools and products, such as AI editing departments and content creation tools, highlighting a significant shift towards integrating AI in media operations [2][3] - The "采编助手" (Editing Assistant) demonstrated at the conference integrates 227 functions, showcasing the efficiency transformation in news production [2] - Hunan Broadcasting and Television Group's "Mango Model" has achieved over 93% application coverage in its business, generating more than 180,000 videos through AI [2] Group 2: Evolution of Media Production - The media industry is transitioning from "AI for Media" to "Media by AI," indicating that AI is becoming a core engine for content innovation rather than just a tool for efficiency [3] - High-quality, reliable, and value-oriented media data is now considered a strategic foundation for the development of intelligent media [4] - The establishment of a mainstream value corpus exceeding 300TB by People’s Daily exemplifies the industry's focus on creating valuable data resources [4] Group 3: Systemic Transformation and Future Directions - The conference served as a platform for reflecting on past media integration achievements and strategizing for future developments, particularly in content innovation and international communication [6][7] - The importance of transforming grand narratives into relatable emotional experiences was emphasized as a way to enhance the influence of mainstream media [7] - The need for building trust in media amidst the rapid evolution of technology was highlighted, with a focus on the social responsibility of media in the digital age [8][10] Group 4: Cultural and Social Impact - Media is increasingly engaging in cultural industry development and social governance through innovative communication and interaction methods [3] - The integration of AI in media is seen as a way to enhance public engagement and trust, with examples of AI tools enabling users to verify information and access health services [3][6] - The conference also addressed the role of technology in enhancing the emotional connection between media and audiences, emphasizing the human element in storytelling [9][10]

Core Insights - The 2025 China New Media Conference focused on the theme "Intelligent Synergy, Systemic Transformation," highlighting the rapid development of artificial intelligence and its impact on media innovation and transformation [1] Group 1: Technological Advancements - The conference showcased various AI-driven products and tools, including AI editorial departments and content creation tools, emphasizing the efficiency transformation in news production [2] - The "Mango Large Model" developed by Hunan Broadcasting and Television Group has achieved over 93% application coverage in its business, generating more than 180,000 videos [2] - The shift from "AI for Media" to "Media by AI" signifies that AI is becoming the core engine for content innovation rather than just a tool for efficiency [3] Group 2: Content Innovation and Quality - High-quality, reliable, and value-oriented media resources are now considered key production factors for intelligent media development, with People's Daily creating a mainstream value corpus exceeding 300TB [4] - The integration of advanced technologies like 3D displays and immersive experiences is enhancing content dissemination and interaction in cultural and social governance [3] Group 3: Systemic Transformation in Media - The conference served as a reflection on past media integration achievements and a mobilization for future directions, emphasizing the importance of technology in media evolution [6] - Major themes discussed included the need for mainstream media to enhance their influence through impactful storytelling and emotional resonance [7] Group 4: Trust and Responsibility - The debate on whether the influence of media relies more on speed or trust concluded that trust is essential for enduring value in the information age [8] - The integration of technology with a human touch is crucial for building trust, as demonstrated by AI tools that assist in creative processes [9] Group 5: Future of Journalism - Young media professionals expressed confidence that human qualities such as empathy and courage will remain vital in the face of AI advancements [10] - The collaboration between digital and biological entities in news reporting is seen as a way to enhance the accuracy and speed of information dissemination [11]

Core Insights - The seminar on "Artificial Intelligence and Beijing's Cultural Communication" emphasizes AI as a key technology for enhancing Beijing's international image and cultural outreach [1][41] - The event gathered experts from academia, government, enterprises, and media to discuss the mechanisms and pathways for leveraging AI in cultural communication [1][41] Group 1: Seminar Overview - The seminar was organized by Beijing International Studies University and focused on exploring AI's role in cultural communication [1] - Keynote speeches were delivered by representatives from various institutions, including the Palace Museum and Peking University [2][21] Group 2: Key Presentations - The Palace Museum's Vice President highlighted the museum's digital transformation, achieving over 50% digitization of its collection and enhancing international cultural influence [5] - A researcher from Peking University discussed the capabilities of large models in content generation and the importance of aligning values in cultural communication [7][9] - The Deputy Director of the International Communication Department of the Beijing Municipal Committee emphasized the need for audience research and enhancing multilingual content production through AI [11] Group 3: AI Applications in Cultural Communication - The Director of the Xinhua News Agency's Strategic Research Office presented AI's potential in enhancing cultural communication through audience targeting and content generation [13] - The Deputy Director of the Chinese Artificial Intelligence Society discussed the innovative applications of AI in cultural outreach, including multilingual translation and content creation [17] - The Vice President of BlueFocus Group suggested leveraging AI for localized communication strategies for enterprises [29] Group 4: Future Directions - The seminar concluded with a call for deeper integration of AI in cultural communication strategies, emphasizing the need for collaboration between academia and industry [41] - Experts highlighted the importance of understanding audience preferences and creating high-quality cultural symbols for effective communication [39][40]