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十部门发布《促进农产品消费实施方案》
Sou Hu Cai Jing· 2025-07-30 03:50
Core Viewpoint - The "Implementation Plan" aims to effectively expand agricultural product consumption by optimizing supply, innovating circulation, and activating the market to unleash diverse, quality, and differentiated consumption potential, leading to an upgrade in supply-demand structure [1][2][3] Group 1: Optimizing Supply Side - The plan emphasizes optimizing the supply of green and high-quality products to meet multi-level consumption needs, focusing on enhancing the "three products and one standard" level, promoting quality evaluation and grading, developing new processing products, and innovating local specialty foods [1] Group 2: Innovating Circulation - The plan outlines measures to promote precise connections between production, supply, and sales, expanding offline consumption channels, and innovating consumption platforms through festive exhibitions and diverse agricultural product consumption scenarios [2] - Specific activities include integrating local specialties into events like "Harvest Markets" and "Agricultural Carnivals," encouraging local product showcases during sports events, and supporting agricultural enterprises to connect with various consumer segments [2] Group 3: Activating Market Demand - The plan calls for organizing specialized science popularization campaigns to advocate for nutritious and healthy consumption, strengthening brand leadership to enhance consumer confidence, and promoting the integration of agriculture, culture, and tourism to expand new consumption spaces [2][3] - It also emphasizes accelerating the integration of domestic and foreign trade to promote interconnected consumption [2] Group 4: Strengthening Coordination - The plan stresses the importance of inter-departmental collaboration to form a cohesive effort, enhancing supporting measures, financial backing, and promoting coordinated regulation across the entire supply chain [3]