Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the "14th Five-Year Plan," 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the "13th Five-Year Plan," providing over 200 million tons of green quality agricultural products annually [2]. - The plan emphasizes expanding the total volume and improving quality by enhancing the cultivation of green and organic products, focusing on product quality, and ensuring traceability for geographical indication products [2][3]. Group 2: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with a focus on cold chain logistics [4]. - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, necessitating improvements in distribution efficiency and safety [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported, with a significant increase in cold storage capacity compared to the "13th Five-Year Plan" [5]. Group 3: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, integrating activities like harvest markets and agricultural carnivals to enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with initiatives to combine agriculture with culture, tourism, and education [7]. - Brand recognition is increasingly important, with consumers preferring branded agricultural products as a guarantee of quality, leading to enhanced consumer confidence and driving high-quality agricultural development [8].

Core Viewpoint - The "Implementation Plan" aims to effectively expand agricultural product consumption by optimizing supply, innovating circulation, and activating the market to unleash diverse, quality, and differentiated consumption potential, leading to an upgrade in supply-demand structure [1][2][3] Group 1: Optimizing Supply Side - The plan emphasizes optimizing the supply of green and high-quality products to meet multi-level consumption needs, focusing on enhancing the "three products and one standard" level, promoting quality evaluation and grading, developing new processing products, and innovating local specialty foods [1] Group 2: Innovating Circulation - The plan outlines measures to promote precise connections between production, supply, and sales, expanding offline consumption channels, and innovating consumption platforms through festive exhibitions and diverse agricultural product consumption scenarios [2] - Specific activities include integrating local specialties into events like "Harvest Markets" and "Agricultural Carnivals," encouraging local product showcases during sports events, and supporting agricultural enterprises to connect with various consumer segments [2] Group 3: Activating Market Demand - The plan calls for organizing specialized science popularization campaigns to advocate for nutritious and healthy consumption, strengthening brand leadership to enhance consumer confidence, and promoting the integration of agriculture, culture, and tourism to expand new consumption spaces [2][3] - It also emphasizes accelerating the integration of domestic and foreign trade to promote interconnected consumption [2] Group 4: Strengthening Coordination - The plan stresses the importance of inter-departmental collaboration to form a cohesive effort, enhancing supporting measures, financial backing, and promoting coordinated regulation across the entire supply chain [3]

Group 1 - The Ministry of Agriculture and Rural Affairs emphasizes the need to develop green and high-quality agricultural products to meet the diverse consumption demands of urban and rural residents for safe, high-quality, and nutritious food [1] - The development strategy includes three main aspects: increasing the total volume of green, organic, and geographical indication agricultural products; improving quality by aligning with international standards; and expanding channels for promotion and marketing [1] Group 2 - In the first half of the year, state-owned enterprises reported a 0.2% year-on-year decline in total operating revenue, with the decline rate widening by 0.1 percentage points compared to the first five months [2] - The total profit of state-owned enterprises decreased by 3.1% year-on-year, with the decline rate also widening by 0.3 percentage points compared to the first five months [2] - As of the end of June, the asset-liability ratio of state-owned enterprises was 65.2%, which is an increase of 0.3 percentage points year-on-year [2]