2月2日，好想你（002582）在投资者互动平台上表示，在关键营销节点，以本次年货节为例，公司形成 了一套可复制的营销组合，产品端，提前规划礼赠矩阵，主推健康年货、新年送个好等高价值礼盒，满 足消费者礼赠需求；宣传端，通过高铁、商圈LED等进行品牌造势，并在线下门店营造节庆氛围，并辅 以场景化体验；渠道端线下门店体验与线上电商促销同步，并针对团购客户定制方案，全方位触达消费 者。未来，公司将继续以清晰的战略规划为指导，通过持续的产品创新和高效的品牌运营，致力于实 现"三百"战略目标。 ...

Core Viewpoint - The company has developed a replicable marketing strategy for key promotional events, such as the recent New Year festival, focusing on high-value gift boxes to meet consumer gifting needs [2] Group 1: Marketing Strategy - The company has created a comprehensive marketing mix that includes product planning, promotional activities, and channel strategies to enhance consumer engagement [2] - For product offerings, the company emphasizes health-oriented gift boxes, such as "Healthy New Year Gifts" [2] - The promotional strategy involves brand building through high-speed rail, LED displays in commercial areas, and authoritative media, alongside creating a festive atmosphere in physical stores [2] Group 2: Sales Channels - The company synchronizes offline store experiences with online e-commerce promotions, providing tailored solutions for group purchase clients [2] - This multi-channel approach aims to reach consumers comprehensively and effectively [2] Group 3: Future Strategy - The company plans to continue leveraging clear strategic planning, ongoing product innovation, and efficient brand operations to solidify its market position as "Red Date Expert" [2] - The goal is to achieve the "300" strategic target, indicating a focus on growth and market expansion [2]