新摩卡Hi4)
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魏牌冯复之:“焕新计划”将聚焦价值、形象、体验、服务四大维度
Bei Ke Cai Jing· 2025-11-22 12:23
Group 1 - The 2025 Guangzhou International Auto Show officially opened on November 21, showcasing new models from Wei brand, including the new Gaoshan family, new Lanshan, and new Mocha Hi4 [1] - Wei brand has initiated a brand renewal plan focusing on four dimensions: value, image, experience, and service to drive continuous brand enhancement [1] Group 2 - During the event, Great Wall Motors' Chief Technology Officer, Wu Huixiao, announced the launch of the Great Wall VLA auxiliary driving model, which will first be equipped in Wei brand vehicles, although specific models have not been disclosed [3] - The new generation of the auxiliary driving system will feature interactive capabilities with users and will be able to demonstrate its thought process during the driving assistance [3]