Core Viewpoint - The article highlights the initiatives and achievements of New Era Health Industry Group in promoting a "green ecological industrial chain" and contributing to the "Beautiful China" and "Healthy China" initiatives through sustainable practices and innovative health management services [1][4][19]. Group 1: Green Ecological Industrial Chain - New Era Health has developed a unique "green ecological industrial chain" that integrates the research and development of health products with the sustainable use of natural resources like pine, bamboo, and plum [4][5]. - The company has established 15 raw material collection bases across the country, promoting the protection of 316,000 acres of forest and farmland, generating 1.15 billion yuan in income for over 300,000 people [5]. - This industrial chain has positively impacted farmers' income, adjusted industrial structure, alleviated social employment pressure, and contributed to rural revitalization and ecological improvement [4][5]. Group 2: Sustainable Production Practices - New Era Health is the only health product manufacturing and sales enterprise in China to be recognized as a "National Green Factory" for four consecutive years, showcasing its commitment to green production methods [8]. - The company has built a comprehensive green industrial park that meets national energy-saving and environmental protection standards, featuring over 20 advanced automated production lines [8][10]. - In 2023, the company was awarded "Shandong Province Green Supply Chain Management Enterprise," reflecting its adherence to sustainable principles in supply chain management and product design [10]. Group 3: Innovation in Health Management Services - The company has introduced the "New Era Quality Products" franchise model, transforming traditional consumption into an experiential model that offers personalized health management services [12][13]. - New Era Health operates over 1,200 health management service centers and nearly 15,000 community stations, providing face-to-face professional health services to consumers [18]. - The integration of AI technology in customer service has significantly enhanced user experience, with AI handling 67% of online consultations [18]. Group 4: Future Development Goals - As the company celebrates its 30th anniversary, it aims to leverage its established foundation to enhance its core competitiveness and sustainable development capabilities, focusing on green development as a pathway to becoming a world-class health enterprise [19].