有受访者向记者展示了母亲发给某保健品销售人员的一段语音，老人对他们的信任之情，有时甚至超过 了家人。这名受访者呼吁，相关部门应加大打击力度，并加强典型事例宣传，"让更多老年人能真正识 破这些骗局"。 转自：法治日报 □ 本报记者 张守坤 □ 本报见习记者 王宇翔 "今天是活动最后一天！" 电视屏幕里，销售人员一边电话连 线观众，一边高声催促："库存紧张，仅剩8组了。"这种常见于电视购物频道的营销话术，经常让一些 老年人盲目下单。王先生的父亲正是其中之一。 家住山东的王先生不久前签收了一份快递——他70多 岁的父亲通过观看电视购物节目，购买了羊奶粉、驼奶粉各一箱，共花费近2000元。 "老人最近睡眠质 量不好，总是睡不踏实。主持人介绍，这些羊奶粉、驼奶粉的功效之一就是帮助提高睡眠质量，尤其适 合老年人喝。"王先生告诉记者，父亲对这些宣传话术深以为然，认为这是电视上推荐的，"质量有保 证，肯定靠谱"。 据王先生观察，这个购物节目售卖的商品以老年人为目标，不仅有羊奶粉，还有各种 功效的"保健饮料"，宣称可以治疗腰膝酸软、四肢无力、脾胃不和、腹泻便秘等各种问题。 随着我国 经济社会发展和老年人口数量增长，老年群体对身 ...

Group 1 - The article highlights a new form of scams targeting elderly individuals through private live streaming, which is a shift from traditional offline methods to a more concealed online approach [2][12][60] - Scammers attract elderly users by offering small incentives such as free eggs, red envelopes, and invitations to expert consultations, specifically targeting those aged 55 and above [3][4][5] - Products in these live streams are heavily exaggerated in their effectiveness, with claims of curing various ailments, leading to a false sense of security among the elderly [6][7][8][10] Group 2 - Regulatory bodies have begun to take action against these scams, indicating a strengthening of oversight in the industry [15][66] - A recent meeting by broadcasting authorities focused on addressing false medical advertisements, with plans to eliminate such content by the end of the year [17][18][20] - The prevalence of misleading advertisements on television has increased, particularly targeting elderly viewers who may not be as discerning as younger audiences [21][22][56] Group 3 - The consequences of these scams can be severe, with many elderly individuals losing their life savings to fraudulent schemes disguised as legitimate medical products [42][44][46] - Some victims have experienced deteriorating health conditions due to reliance on ineffective products, leading to critical situations that could have been avoided with proper medical care [48][52][54] - The article emphasizes the need for market regulation to protect vulnerable populations and ensure that accurate information is available to patients [69][71][73]

Core Insights - The "Healthy China" strategy is driving unprecedented policy benefits for health management, as highlighted during the "Healthy China · New Era Health Management Development Conference" held in Yantai [1] - The conference served as a high-level platform for industry exchange, uniting various sectors to innovate and practice health management [1][2] - The shift from "treating diseases" to "preventing diseases" is emphasized as a revolutionary paradigm in health management, requiring societal collaboration [2][8] Group 1: Industry Trends - Health management is identified as a priority area for the health industry, crucial for high-quality development and expanding competitive advantages [2] - The need for a comprehensive approach to health management is underscored, involving all societal sectors to achieve the goals of the Healthy China strategy [2][3] - The integration of traditional Chinese medicine with modern health management practices is highlighted as a key to enhancing health services [6][7] Group 2: Technological Integration - Technology is recognized as a driving force in the transformation of health management, enabling a shift from disease treatment to proactive health management [4][5] - The concept of "active health" is introduced, focusing on health monitoring, risk warning, and personalized interventions to empower individuals [5] - The use of intelligent systems and data analytics in health assessments is noted, with significant achievements in health evaluation reports and AI-driven solutions [7] Group 3: Company Initiatives - New Era Health Industry Group aims to become a leader in non-medical health management services, supported by the China Energy Conservation and Environmental Protection Group [1] - The company has developed a health assessment index model and intervention system based on traditional Chinese medicine and modern medical technology, benefiting over 10 million consumers [6][7] - Future plans include training over 100,000 professional health advisors and establishing 2,000 health management service centers by 2030 [7] Group 4: Market Opportunities - The conference signals a clear opportunity for the health management industry, driven by policy support, technological advancements, and innovative practices [8] - The emphasis on individual empowerment and environmental restructuring indicates a profound transformation in health management, requiring collective societal efforts [8]

Core Viewpoint - The article highlights the initiatives and achievements of New Era Health Industry Group in promoting a "green ecological industrial chain" and contributing to the "Beautiful China" and "Healthy China" initiatives through sustainable practices and innovative health management services [1][4][19]. Group 1: Green Ecological Industrial Chain - New Era Health has developed a unique "green ecological industrial chain" that integrates the research and development of health products with the sustainable use of natural resources like pine, bamboo, and plum [4][5]. - The company has established 15 raw material collection bases across the country, promoting the protection of 316,000 acres of forest and farmland, generating 1.15 billion yuan in income for over 300,000 people [5]. - This industrial chain has positively impacted farmers' income, adjusted industrial structure, alleviated social employment pressure, and contributed to rural revitalization and ecological improvement [4][5]. Group 2: Sustainable Production Practices - New Era Health is the only health product manufacturing and sales enterprise in China to be recognized as a "National Green Factory" for four consecutive years, showcasing its commitment to green production methods [8]. - The company has built a comprehensive green industrial park that meets national energy-saving and environmental protection standards, featuring over 20 advanced automated production lines [8][10]. - In 2023, the company was awarded "Shandong Province Green Supply Chain Management Enterprise," reflecting its adherence to sustainable principles in supply chain management and product design [10]. Group 3: Innovation in Health Management Services - The company has introduced the "New Era Quality Products" franchise model, transforming traditional consumption into an experiential model that offers personalized health management services [12][13]. - New Era Health operates over 1,200 health management service centers and nearly 15,000 community stations, providing face-to-face professional health services to consumers [18]. - The integration of AI technology in customer service has significantly enhanced user experience, with AI handling 67% of online consultations [18]. Group 4: Future Development Goals - As the company celebrates its 30th anniversary, it aims to leverage its established foundation to enhance its core competitiveness and sustainable development capabilities, focusing on green development as a pathway to becoming a world-class health enterprise [19].