Core Insights - Vipshop's New Year Shopping Festival will officially open on January 3 at 8 PM, focusing on categories such as spring clothing, warm apparel, sports outfits, and gift boxes for the New Year [1] - The festival will offer discounts comparable to those during major sales events like Double 11 and 618, with additional price cuts on popular items during the first 38 hours [1] - The event will run until February 12, featuring limited-time promotions on January 25 and February 4, aimed at meeting consumer demand for New Year goods [1] Summary by Categories Event Details - The New Year Shopping Festival will start on January 3 at 8 PM and will last until February 12 [1] - Special promotions will include a "super discount" on popular items during the first 38 hours of the event [1] Product Focus - The festival will emphasize categories such as spring clothing, warm apparel, sports outfits, and New Year gift boxes [1] - Discounts will match those seen during major sales events, ensuring competitive pricing for consumers [1] Consumer Context - The timing of the festival coincides with a nationwide cold wave, providing consumers with more options and discounts on warm clothing [1] - The festival will include limited-time offers on January 25 and February 4, featuring high-quality and cost-effective products [1]