立足全域经营目标，越来越多商家正通过快手电商"商品卡川流计划"，在快手内容场与货架场协同发力拓宽流量入口，探索生意增量。2025快手年终购物狂 欢节期间，国民短保面包品牌桃李依托"日不落"品牌自播间，以"年货礼盒+新品上市+店铺满减"激活用户需求，持续撬动"商品卡川流计划"扶持效能，实现 货架场生意新突破。 深耕内容场域经营，夯实生意基本盘 作为烘焙行业知名品牌，桃李坚持以"经典工艺+风味创新"的产品策略，不断拓展消费场景与市场覆盖。2023年，为加速线上化转型，桃李正式入驻快手电 商，先利用平台成熟的达人分销生态，快速测试产品销售效果蓄水品牌人群，后又加码布局自播，力求以多场域经营实现生意新突破。 为更好打动以30-50岁家庭人群为主的核心品牌用户圈层，桃李通过"达播+短视频+自播"多轮驱动不断将公域流量转化为品牌私域资产。 在达人合作方面，桃李结合人群圈层，采取"头部冲爆发、中腰部稳销量"的分层运营策略：为头部达人定制高客单、高性价比货品组合，借助其庞大粉丝基 数快速提升品牌声量与销量；对于中腰部达人，则匹配与品牌自播间高度协同的货盘，并采用"人海战术"，月均合作50位达人实现品牌产品高频露出，持续 触达 ...

Core Insights - Vipshop's New Year Shopping Festival will officially open on January 3 at 8 PM, focusing on categories such as spring clothing, warm apparel, sports outfits, and gift boxes for the New Year [1] - The festival will offer discounts comparable to those during major sales events like Double 11 and 618, with additional price cuts on popular items during the first 38 hours [1] - The event will run until February 12, featuring limited-time promotions on January 25 and February 4, aimed at meeting consumer demand for New Year goods [1] Summary by Categories Event Details - The New Year Shopping Festival will start on January 3 at 8 PM and will last until February 12 [1] - Special promotions will include a "super discount" on popular items during the first 38 hours of the event [1] Product Focus - The festival will emphasize categories such as spring clothing, warm apparel, sports outfits, and New Year gift boxes [1] - Discounts will match those seen during major sales events, ensuring competitive pricing for consumers [1] Consumer Context - The timing of the festival coincides with a nationwide cold wave, providing consumers with more options and discounts on warm clothing [1] - The festival will include limited-time offers on January 25 and February 4, featuring high-quality and cost-effective products [1]

Group 1 - The core viewpoint of the articles highlights the vibrant consumer market in Shanxi province during the New Year period, showcasing a strong demand and supply dynamic in various retail sectors [2][3] - Supermarkets are experiencing a surge in both online and offline sales, with shoppers actively purchasing a variety of goods, including festive gift boxes and fresh food items [2] - Farmers' markets are bustling with activity, featuring a wide range of fresh produce, including local vegetables and seasonal fruits, indicating a robust supply chain meeting consumer demand [2] Group 2 - Shopping malls are attracting large crowds as consumers engage in festive activities, such as dining and shopping for new clothes in preparation for the upcoming Lunar New Year [2] - Various brand stores within shopping centers are launching special promotions for the New Year, enhancing the festive shopping experience and driving consumer engagement [2][3] - The overall market reflects a strong alignment between diverse supply offerings and the heightened consumer demand during the holiday season, indicating a thriving economic environment [3]