Core Insights - The first "Suning Yigou Cup" King of Glory Super League finals successfully concluded, attracting over 10,000 participants and more than 100,000 spectators across 40 cities since its launch on July 11 [1][3] - The event featured over 2,000 teams competing, with the Shanghai WJ team winning the championship and a cash prize of 100,000 yuan [1] - The league is part of Suning Yigou's exploration of a new "e-sports + social" experiential consumption model, targeting young consumers [3][5] Group 1 - The event was supported by various local e-sports associations, tourism bureaus, sports bureaus, and universities, with sponsorship from brands like vivo, iQOO, Siemens, and Bosch [1] - Over 80% of the audience at the event were young fans, indicating a strong alignment with the target demographic [3] - Suning Yigou plans to establish 100 offline e-sports experience zones in major cities by 2025, enhancing the shopping experience for young consumers [3][5] Group 2 - China has the largest e-sports user base globally, with 490 million users projected for 2024 [5] - Suning Yigou aims to create interactive and experiential consumption scenarios to convert event "traffic" into business "growth" [5] - The company will collaborate with brand partners to innovate and enhance consumer experiences, focusing on personalized and social shopping needs [7]