Core Viewpoint - The shift in consumer behavior, particularly among young people, is driving the popularity of discount retail, as they prefer to spend wisely and seek quality products at lower prices [1][6]. Group 1: Discount Retail Trends - Discount retail, especially outlet stores, has become a popular shopping destination, with locations like Guangzhou's 万国奥特莱斯 experiencing high foot traffic and long queues [3]. - Consumers are willing to wait in line for the opportunity to purchase high-quality brands at discounted prices, with significant savings on items that are typically expensive [5]. Group 2: Consumer Behavior - Young consumers are increasingly valuing rational spending, leading to a preference for discount shopping where they can find quality items without the burden of high prices [6]. - Online discount platforms, such as 唯品会, are also gaining traction among young shoppers who appreciate the variety, quality assurance, and substantial discounts available [5].