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9000万订单背后的“质价比”突围战
Mei Ri Shang Bao· 2025-07-08 22:17
Group 1 - The 2025 Hangzhou Hotel and Catering Expo and Hangzhou International Food and Catering Expo attracted around 400 enterprises and 20,619 professional visitors, generating a contract intention amount of 90 million yuan, marking a significant event for the high-quality development of the Yangtze River Delta catering industry [2][4] - The expo showcased innovations such as prepared dishes, smart cold chain distribution, and eco-friendly packaging, with the prepared food section becoming a focal point, indicating a shift towards a full industry chain ecological upgrade [3][6] - The event highlighted the internationalization of the catering industry, with the Macau Catering Industry Development Association participating for the first time, and the use of a dual-mode approach combining online and offline engagement to enhance brand visibility and order volume [4] Group 2 - Industry leaders gathered to discuss the current state and future trends of the food and catering economy, emphasizing the importance of digitalization, health, and cultural IP integration [6] - Data from the National Bureau of Statistics indicated that the national catering revenue reached 227.73 billion yuan in the first five months of 2025, reflecting a year-on-year growth of 5.0%, suggesting a promising market outlook for the food and catering industry [6] - The concept of "cultural premium" is emerging as a key strategy to combat market challenges, with companies leveraging cultural elements and heritage to enhance product value and customer loyalty [6]