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“疆品南下”惠飘香!广东对口援疆地区名优产品体验馆(惠州馆)焕新升级
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The Guangdong Xinjiang Product Experience Hall in Huizhou has been upgraded to enhance the market visibility and consumer recognition of Xinjiang specialty products through various promotional strategies [2][4][10]. Group 1: Upgrade and Promotion - The Huizhou Hall's upgrade is part of the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative, aiming to optimize products and enhance e-commerce capabilities [3][4]. - From September to December this year, the Huizhou Hall will distribute coupons to attract consumers to purchase Xinjiang specialty products [5]. Group 2: Sales Performance - Since its operation began in 2024, the Huizhou Hall has sold over 400,000 yuan worth of Xinjiang products, serving as a significant platform for showcasing these products in the Greater Bay Area [9]. Group 3: Product Variety and Consumer Engagement - The upgraded hall features a variety of Xinjiang products, including gray dates, white apricots, milk slices, and raisins, which align with Guangdong consumers' demand for high-quality food [12][13]. - New additions to the product lineup include Xinjiang pears, plums, and fresh beef and lamb, with interactive activities planned to enhance consumer experience [17][18]. Group 4: Online Sales Expansion - The Huizhou Hall plans to expand its online sales channels by creating a "Xinjiang Flavor Live Room" and leveraging the "Huipinhui Youxuan" online shopping platform for regular promotional live events [21][23]. - This strategy aims to integrate online and offline sales channels, thereby accelerating the "Xinjiang Products Southbound" initiative and broadening the sales coverage [24][26].
“疆品南下”甜度高!新疆伽师瓜走俏大湾区
Nan Fang Nong Cun Bao· 2025-07-23 02:06
Core Viewpoint - The demand for Kashi melons from Xinjiang is surging in the Greater Bay Area, driven by their exceptional quality, efficient logistics, and effective market connections, making them a summer fruit sensation in the region [10][11]. Group 1: Sales and Market Performance - A truck carrying 34 tons of Kashi melons arrived in Foshan, marking the fifth shipment to the Greater Bay Area this year [3][4]. - The company has received orders for over 800 boxes, indicating a strong sales momentum with continuous orders from cities like Guangzhou, Dongguan, Shenzhen, and Zhaoqing [5][6]. - Kashi melons have become a popular fruit in the Bay Area, showcasing robust market performance [10][11]. Group 2: Product Quality and Characteristics - Kashi melons are known for their thin skin, thick flesh, and sweet, crisp taste, with sugar content reaching up to 19 degrees, significantly higher than ordinary melons [17][19]. - The planting area for Kashi melons has reached 250,000 acres, with an annual production of 620,000 tons, making it the leading single variety melon production and sales base in China [19][20]. Group 3: Logistics and Distribution - The transportation time from the planting base in Kashi County to Foshan is only five days, ensuring the freshness of the melons [21][23]. - Each melon undergoes quality control and weighing, and the transportation process includes protective measures to maintain quality [23][28]. Group 4: Support and Development Initiatives - The Guangdong aid to Xinjiang focuses on promoting industrial development to enhance local livelihoods, supporting Kashi's agricultural upgrades and brand establishment [31][32]. - The "Xinjiang products southbound, Guangdong products northbound" initiative aims to deepen trade cooperation between Guangdong and Xinjiang, fostering sustainable development of local industries, including Kashi melons [34][35]. - The Foshan aid team has played a crucial role in establishing sales platforms and promoting Kashi melons, enhancing their market recognition and influence [37][40].