疆品南下
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山湖间邂逅疆味!“疆品南下”亮相惠州博罗全民健步活动
Nan Fang Nong Cun Bao· 2025-11-14 13:01
山湖间邂逅疆 味!"疆品南 下"亮相惠州博 罗全民健步活动 _南方+_南方 plus 日前,"山湖惠 韵 步履同行"广 发银行惠州分行 全民健步活动在 博罗县显岗水库 环湖路段举 细标注其来自新 疆哪个地区的优 质产区。 办,"疆品南 下"主题展位的 亮相成为意外惊 喜。来自新疆的 特色物产与岭南 的湖光山色相映 成趣,让这场全 民健身盛宴同时 成为粤疆文化交 融与消费帮扶的 生动实践。 活动现场,补给 站的"疆品南 下"展位被参与 者层层环绕,旁 边的拉页 上,"疆品南下 粤品北上"的字 样格外醒目。展 位上整齐陈列着 来自新疆的各类 特色产品:颗颗 饱满的灰枣、清 甜可口的金枝玉 露香梨、浓郁醇 厚的沙棘原浆等 多种物产琳琅满 目,每款产品详 "这些产品都是 直接从新疆产地 直供惠州的,没 有中间环节,既 保证新鲜又实 惠。"工作人员 一边为参与者递 上试吃装,一边 介绍,此次参展 的产品涵盖干 货、果汁、特色 零食等多个品 类,均是结合广 东消费者口味精 选的"疆味代表 作" 。 随着试吃活动的 开展,新疆众多 具有健康属性与 地域特色的代表 性美食收获了越 来越多参与者的 关注,除了现场 选购外,还有 ...
西圣果业:收购超180吨木亚格杏,助力疆品南下
Nan Fang Nong Cun Bao· 2025-11-04 12:04
Core Viewpoint - Xinjiang Xisheng Fruit Industry Co., Ltd. is actively promoting its products, particularly the high-quality wood apricots, at the China Xinjiang Products (Guangdong) Trade Fair, aiming to expand its market presence in southern China [1][14]. Company Overview - Xinjiang Xisheng Fruit Industry has been operating in Xinjiang for 20 years, focusing on investment and development in the region [6][7]. - The company has established three standardized planting bases in Shufu County and Kashi County, along with a deep processing industrial park covering 23,000 square meters, equipped with 12 automated production lines with an annual processing capacity of 50,000 tons [8][9]. Product Highlights - The company showcased various Xinjiang products at the trade fair, with the freshly harvested wood apricots being particularly popular, featuring a sweetness level of 18 degrees [14][15]. - This year, the company has purchased over 180 tons of fresh apricots, utilizing a "seven-point ripeness picking + independent packaging + cold chain delivery" model to ensure freshness for consumers in the Greater Bay Area [15][16]. Market Strategy - The company follows a "company + farmer" model, benefiting 32,000 fruit farmers and promoting local economic growth [23][24]. - Xinjiang Xisheng Fruit Industry aims to introduce more unique products, such as Kashi New Plum and Dinosaur Egg, to increase awareness and sales of Xinjiang specialties [25][26].
携手院校,“疆品南下”再增新助力
Nan Fang Nong Cun Bao· 2025-10-14 03:04
Core Viewpoint - The collaboration between Southern Media's Southern Quality Products and Guangzhou Lingchuang E-commerce Technology Co., Ltd. aims to enhance the supply chain for specialty agricultural products from the Third Division of Tumushuke City, Xinjiang, facilitating their entry into the Guangdong-Hong Kong-Macao Greater Bay Area [3][19]. Group 1: Collaboration Details - The partnership is centered around the Huangpu Assistance Pavilion operated by Guangzhou Lingchuang E-commerce Technology Co., Ltd. [4] - The collaboration leverages resources from the Guangdong Modern Lingnan Technical College's E-commerce College to establish a dedicated sales channel for Tumushuke City's specialty agricultural products [5][6]. Group 2: Core Cooperation Directions - Three core cooperation directions have been established: quality traceability, channel linkage, and brand empowerment [11]. - Quality traceability emphasizes "state-owned enterprise endorsement + direct supply from the origin" to enhance consumer trust, maintaining the core advantages of "traceable quality and reliable safety" [12]. Group 3: Sales and Marketing Strategies - Online sales will feature Tumushuke City's specialty agricultural products on the Huangpu Assistance Pavilion, complemented by live-streaming sales [13]. - Offline, a "Xinjiang Agricultural Products Display Area" will be set up for product tasting and selection, alongside community promotions and corporate procurement initiatives [14][15]. Group 4: Brand Promotion and Cultural Dissemination - Southern Quality Products will promote Tumushuke City's agricultural products, highlighting regional culture and support stories, and plan activities like "live-streaming sales" to enhance brand awareness in the Greater Bay Area [16][17]. Group 5: Future Plans - The collaboration is a key initiative to link high-quality production areas in Tumushuke City, aiming to establish a long-term mechanism for "direct supply from the origin + stable circulation" [19][20]. - Future plans include launching "Tumushuke City Agricultural Products + Guangdong Specialty Products" gift boxes to integrate consumer support into daily scenarios, enhancing the production and sales collaboration chain [21][22].
第三师图木舒克市名优产品走进中国电研花都分部
Nan Fang Nong Cun Bao· 2025-10-10 12:33
Core Viewpoint - The event "Xinjiang Products Southbound, Guangdong Products Northbound" aims to promote high-quality products from the Third Division of Tumushuke City in the Guangdong Bay Area, enhancing regional cooperation and supporting local economic development [2][4]. Group 1: Event Overview - The event was launched with over 1,000 employees from China Electric Research participating in a lively "Xinjiang Product Shopping" activity, contributing to the Mid-Autumn Festival celebrations and showcasing Xinjiang's products [3][15]. - The event featured a prominent exhibition with various high-quality products from Xinjiang, including grey dates, pure milk, beef jerky, and hand-dried apricots, appealing to the tastes and memories of consumers [6][8]. Group 2: Employee Engagement - Employees expressed high enthusiasm for the event, with many actively participating in purchasing Xinjiang products, indicating a strong connection to the initiative and local support [10][14]. - The event lasted for two days, with significant employee engagement, showcasing a collective effort to support Xinjiang's local economy through consumption [15][30]. Group 3: Impact on Local Economy - The purchasing choices of the 1,000 employees serve as a strong endorsement of the quality of local products, helping to build a solid reputation for Xinjiang goods in the Bay Area market [28][30]. - The initiative exemplifies a successful model of "government guidance + market operation + social participation," demonstrating that aid efforts can be more grounded and impactful [31][32]. Group 4: Cultural Exchange - The event not only facilitated the sale of Xinjiang products but also deepened the cultural ties between Guangdong and Xinjiang through the interaction of buying and selling [34].
“疆品南下”惠飘香!广东对口援疆地区名优产品体验馆(惠州馆)焕新升级
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The Guangdong Xinjiang Product Experience Hall in Huizhou has been upgraded to enhance the market visibility and consumer recognition of Xinjiang specialty products through various promotional strategies [2][4][10]. Group 1: Upgrade and Promotion - The Huizhou Hall's upgrade is part of the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative, aiming to optimize products and enhance e-commerce capabilities [3][4]. - From September to December this year, the Huizhou Hall will distribute coupons to attract consumers to purchase Xinjiang specialty products [5]. Group 2: Sales Performance - Since its operation began in 2024, the Huizhou Hall has sold over 400,000 yuan worth of Xinjiang products, serving as a significant platform for showcasing these products in the Greater Bay Area [9]. Group 3: Product Variety and Consumer Engagement - The upgraded hall features a variety of Xinjiang products, including gray dates, white apricots, milk slices, and raisins, which align with Guangdong consumers' demand for high-quality food [12][13]. - New additions to the product lineup include Xinjiang pears, plums, and fresh beef and lamb, with interactive activities planned to enhance consumer experience [17][18]. Group 4: Online Sales Expansion - The Huizhou Hall plans to expand its online sales channels by creating a "Xinjiang Flavor Live Room" and leveraging the "Huipinhui Youxuan" online shopping platform for regular promotional live events [21][23]. - This strategy aims to integrate online and offline sales channels, thereby accelerating the "Xinjiang Products Southbound" initiative and broadening the sales coverage [24][26].
南农晨读丨盛夏烟火 练江夜市
Nan Fang Nong Cun Bao· 2025-08-31 03:30
Group 1 - Guangdong Province has issued the first river chief order of 2025, aiming to construct over 100 "Happy Rivers and Lakes" [3][4][5] - The implementation plan for the "Happy Rivers and Lakes" initiative spans from 2025 to 2030, focusing on comprehensive promotion across the province [10][11] Group 2 - The "Happy Rivers and Lakes" initiative is part of a broader strategy to enhance environmental quality and promote sustainable development in Guangdong [6][8] - The initiative is expected to foster collaboration among various stakeholders, including local governments and communities, to achieve its goals [7][9] Group 3 - The value of the Kashi New Mei brand has surpassed 3.8 billion yuan, ranking 40th among China's regional public fruit brands, with a significant increase of 861 million yuan compared to 2024 [40][41] - The brand's rise in value indicates a successful transition and the impact of the "Xinpin Nansha" initiative, which aims to boost regional agricultural products [42]
“疆品南下”再添新助力,钱大妈鑫荣懋新梅示范基地正式揭牌
Nan Fang Nong Cun Bao· 2025-08-26 13:32
Core Insights - The establishment of the "Qian Dama & Xinrongmao New Plum Standard Planting Demonstration Base" in Kashgar, Xinjiang, marks a significant step in the "Jiangpin Southbound" strategy, facilitating the entry of high-quality Xinjiang plums into the national market [2][3][30]. Group 1 - The new base aims to strengthen the supply chain for Xinjiang's premium plums, leveraging the region's unique high-altitude climate and natural environment, which are ideal for cultivating high-quality plums [11][12][18]. - The collaboration between Qian Dama and Xinrongmao is part of a broader initiative to enhance the agricultural value chain in Xinjiang, focusing on the standardization and industrialization of local agricultural products [16][28]. - A comprehensive and traceable quality supply system for plums has been established, covering all stages from planting to delivery, ensuring the freshness and quality of the plums [21][24]. Group 2 - This initiative aligns with national rural revitalization strategies and aims to promote the efficient southward movement of Xinjiang products, thereby increasing agricultural efficiency and farmers' income [30][32]. - The partnership builds on previous successful collaborations in high-end fruit categories, indicating a strong foundation for future joint ventures [20].
落子中国最西端的城市,岭南衣何以“出圈”又“出海”?
Nan Fang Nong Cun Bao· 2025-08-23 02:01
Core Viewpoint - The article discusses the successful participation of Guangdong's textile and apparel industry, represented by "Lingnan Clothing," in the 15th China Xinjiang Kashgar Central Asia South Asia Commodity Fair, highlighting its role as a bridge for trade and investment between Guangdong and Xinjiang, and its potential for expanding into Central Asia and South Asia markets [12][19][66]. Group 1: Event Overview - The 15th China Xinjiang Kashgar Central Asia South Asia Commodity Fair concluded successfully, with "Lingnan Clothing" as a focal point, attracting significant attention [12][13]. - During the fair, a special promotion event for Guangdong textiles was held, resulting in 19 investment and trade cooperation projects with a total intended amount exceeding 1 billion yuan [16][17]. Group 2: Industry Strengths - Guangdong has established a complete textile and apparel industry chain, from fiber research and development to brand operation, with 4,278 regulated enterprises, ranking first in the country [24][25]. - The town of Shaxi in Zhongshan, known as "China's Leisure Clothing Town," hosts approximately 15,000 clothing market entities and over 100,000 industry workers, showcasing advanced technological innovations [27][28]. Group 3: Market Expansion - The fair attracted 181 foreign enterprises from 40 countries and regions, facilitating opportunities for "Lingnan Clothing" to enter international markets [53][54]. - Guangdong's exports to Central Asian countries grew by 23.1% in the first half of the year, outpacing other major markets [68]. Group 4: Collaborative Efforts - The collaboration between Guangdong and Xinjiang aims to deepen industrial synergy and mutual benefits, leveraging Xinjiang's cotton resources for high-end apparel production [75][92]. - Guangdong is establishing a new exhibition and trade center in Kashgar to facilitate ongoing cross-border trade and resource integration [78][91].
岭南衣亮相喀交会!粤品北上斩获10亿元意向合作
Nan Fang Nong Cun Bao· 2025-08-16 11:05
Core Viewpoint - The Guangdong textile and apparel industry is leveraging the Xinjiang market through the "Yue Products Northbound" initiative, achieving an intention to cooperate worth 1 billion yuan at the recent Kashgar Commodity Fair [11][37]. Group 1: Event Overview - The 15th Kashgar Commodity Fair commenced, featuring a special promotion for Guangdong textile and apparel in Xinjiang [3][4]. - The event aims to deepen economic and cultural exchanges between Guangdong and Xinjiang, enhancing collaboration in the textile sector [6][8]. - The fair showcased a variety of Guangdong products, including textiles, ceramics, and smart devices, attracting both domestic and international buyers [41][54]. Group 2: Economic Impact - The textile and apparel industry is a key development cluster in Xinjiang and a strategic pillar for Guangdong's exports [18][19]. - Guangdong's textile and apparel enterprises achieved a total operating income of 435.257 billion yuan in 2024, accounting for 11.86% of the national total [25][22]. - The cooperation at the fair resulted in 19 investment and trade projects, with a total intended amount exceeding 1 billion yuan [37][11]. Group 3: Market Potential - The Central Asian market is increasingly attractive for Guangdong enterprises, with a 23.1% year-on-year growth in foreign trade in the first half of the year [55]. - The event is seen as a significant opportunity for Guangdong companies to expand into the Central Asian market, with a focus on integrating Guangdong's fashion design and smart manufacturing with Xinjiang's quality cotton resources [34][35]. Group 4: Future Prospects - The collaboration aims to create a full-chain channel connecting "Guangdong Intelligence + Xinjiang Raw Materials + Central Asian Market" [33]. - The initiative is part of a broader strategy to enhance economic integration and mutual benefits between Guangdong and Xinjiang, transforming aid into development power [75][76].