"疆品南下"惠飘 香！广东对口援 疆地区名优产品 体验馆（惠州 馆）焕新升级_ 南方+_南方plus 9月4日，广东对 口援疆地区名优 产品体验馆（惠 州馆）（以下简 称"惠州馆"）焕 新升级暨名优产 品展销推介会正 式启动。作 为"疆品南下 粤 品北上"工程在 惠州的落地成 果，此次体验馆 升级将通过产品 优化、电商赋 能、展示推广和 多元促销等一系 列举措，持续提 升广东受援地区 特色产品及新疆 特色产品的市场 知名度和消费者 认可度。据悉， 今年9月至12月 期间，惠州馆将 现场派发优惠 券，吸引市民到 店内选购新疆特 色产品。 惠州馆位于惠州 市市民服务中心 智慧停车场临街 商铺，由惠州日 报社旗下惠州报 业新文创文化传 播有限公司负责 具体运营工作。 自2024年投入运 营以来，该馆累 计销售新疆产品 40余万元，成为 展示新疆名优产 品的重要窗口， 有效推动新疆产 品融入大湾区市 场，深化粤疆两 地经济协作与文 "在原有引进的 新疆产品基础 上，我们积极联 动新疆各地农业 农村部门，推动 更多优质特色产 品入驻展馆，进 一步丰富产品种 类，全面展示新 疆农业的多元风 采。"惠州馆负 责人苏丹玲介 ...

Core Insights - The establishment of the "Qian Dama & Xinrongmao New Plum Standard Planting Demonstration Base" in Kashgar, Xinjiang, marks a significant step in the "Jiangpin Southbound" strategy, facilitating the entry of high-quality Xinjiang plums into the national market [2][3][30]. Group 1 - The new base aims to strengthen the supply chain for Xinjiang's premium plums, leveraging the region's unique high-altitude climate and natural environment, which are ideal for cultivating high-quality plums [11][12][18]. - The collaboration between Qian Dama and Xinrongmao is part of a broader initiative to enhance the agricultural value chain in Xinjiang, focusing on the standardization and industrialization of local agricultural products [16][28]. - A comprehensive and traceable quality supply system for plums has been established, covering all stages from planting to delivery, ensuring the freshness and quality of the plums [21][24]. Group 2 - This initiative aligns with national rural revitalization strategies and aims to promote the efficient southward movement of Xinjiang products, thereby increasing agricultural efficiency and farmers' income [30][32]. - The partnership builds on previous successful collaborations in high-end fruit categories, indicating a strong foundation for future joint ventures [20].

Group 1 - The core viewpoint of the article highlights the successful transformation and upgrade of the Xiaoshan Baolong shopping district in Hangzhou, marked by the reopening of Yonghui Supermarket with the "Pang Donglai model" [1] - Yonghui Supermarket's Xiaoshan Baolong store has optimized its product structure by removing 5,933 items and adding 3,016 new products, resulting in a new product addition rate of over 32% [1][3] - The store's product structure now meets 80% of the Pang Donglai standard, with imported goods accounting for 18% of the total [1] Group 2 - The fresh food section has introduced popular items such as Korean fried chicken and Orleans roasted chicken, enhancing the shopping experience with on-site preparation [3] - The bakery section features over 90 new products, including self-developed popular items like duck milk bread and harvest joy European bread [3] - The store has also introduced a variety of Xinjiang fruits during the Xinjiang Fruit Festival, allowing customers to enjoy unique flavors [3] Group 3 - Yonghui Supermarket has made significant upgrades to the shopping environment and services, including wider shopping aisles and the addition of facilities like height and blood pressure measurement tools, free charging stations, and a mother-baby room [3][5] - Attention to detail includes providing magnifying glasses for product information, labeling fruit cut packaging with sweetness levels, and offering isolation bags in the towel and sock sections [5] - The store has increased its employee count to 179, raised the minimum salary to 5,600 yuan, and enhanced employee benefits, fostering a sense of belonging and happiness among staff [5] Group 4 - The successful renovation of Yonghui Supermarket not only provides high-quality products and personalized services to local residents but also significantly enhances the shopping district's customer attraction and consumption experience [5] - This transformation revitalizes the shopping district's foot traffic and atmosphere, injecting new life and vitality into the area [5] - The regional manager of Yonghui Supermarket expressed the goal of attracting more quality-seeking young consumers back to physical stores, contributing to a more comprehensive and high-quality "15-minute convenient living circle" for Hangzhou residents [7]

Group 1: Technological Innovations in Fruit Industry - The production side of the fruit industry is undergoing a technology-driven efficiency revolution, with innovations such as drone surveillance and multi-spectral analysis in Xinjiang's cantaloupe farms, smart sorting lines in Sichuan's citrus orchards, and IoT technology for real-time climate control in Yunnan's blueberry greenhouses [1] - These technological advancements have led to a 30% increase in quality fruit rates, a 20% reduction in loss rates, and a 40% decrease in pesticide usage [1] - The new organizational model of "company + cooperative + farmer" allows small farmers to benefit from technological advancements, while the prevalence of contract farming significantly reduces market risks [1] Group 2: Consumer Demand and Market Restructuring - The upgrading of consumer preferences is driving the restructuring of the fruit industry's value chain, moving from mixed sales to refined grading and branding operations [2] - Different pricing strategies are being implemented based on specific quality indicators, such as size and sweetness, reflecting the diverse demands of consumers [2] - The fruit e-commerce market in China surpassed 200 billion yuan in 2023, with the DTC (direct-to-consumer) model experiencing rapid growth [2] Group 3: Social and Economic Role of Department Stores - Department stores serve as social venues for families and friends, providing a space for shopping, dining, and entertainment, which e-commerce lacks [4] - They act as important economic entities, facilitating product circulation and sales while contributing to local economic development and job creation [5] - Many department stores are adapting to internet challenges by integrating online sales channels and enhancing service quality, thus revitalizing their business models [5] Group 4: Internet-Driven Transformation in Fruit Industry - The fruit industry is considering leveraging the internet for transformation, focusing on offline foundations and online channels for marketing [7] - Strategies include building mini-programs for online shopping, promoting through public accounts, and utilizing community marketing for targeted outreach [7]

Core Insights - The first "Fat Yonghui" store in Guangzhou's city center will open in late September, marking a strategic project for Yonghui Supermarket [1] - This store will adopt over 80% of the product structure from the "Fat Donglai" model, featuring a dedicated area for its own brand and specialty products [3] Product Offering - The store will cover all essential categories, particularly fresh produce, with a focus on direct sourcing of seasonal fruits and high-quality organic vegetables [3] - Seafood offerings will include fresh catch and processing services, while the bakery and ready-to-eat sections will cater to younger consumers with popular domestic and international brands [3] Operational Strategy - Yonghui Supermarket will implement a daily freshness policy for perishable items, ensuring product safety and quality [3] - The store design will enhance the shopping experience with low shelves and wide aisles, along with an expanded checkout area to improve efficiency [3] Customer Experience - The store will offer over 30 convenience services, including rest areas, free tea, and handwashing stations, along with thoughtful amenities like wet hand dryers and thermal bags [3] - The focus is on providing high-quality, affordable products and detailed services to meet the needs of mainstream Chinese families [5] Expansion Plans - As of August 1, Yonghui has completed over 150 store transformations to the "Fat Donglai" model, with plans to exceed 208 by the end of September and reach 300 by the Lunar New Year in 2026 [5]