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成都农博会搭台 脱贫地区“土特产”觅商机
Zhong Guo Xin Wen Wang· 2025-09-05 09:42
Core Insights - The event "Specialty Products from Poverty Alleviation Areas" is being held in Chengdu from September 4 to 6, 2025, showcasing over a thousand ecological specialty agricultural products from 109 cooperatives and enterprises in poverty-stricken counties [1][3] - The event aims to enhance the market influence of specialty agricultural products and broaden sales channels through various promotional activities, including exhibitions, product recommendations, and online-offline sales [1][3] Event Details - The event is co-hosted by the Ministry of Agriculture and Rural Affairs and the Sichuan Provincial Department of Agriculture and Rural Affairs, with participation from major purchasing enterprises and e-commerce platforms [3][4] - A special night market was set up in Kuanzhai Alley, leveraging cultural tourism to promote high-quality specialty agricultural products through live streaming and on-site tasting [3][4] Product Highlights - Featured products include seasonal fruits, ecological grains and oils, traditional meat and poultry, and artisanal beverages, all available for free tasting by buyers and consumers [4][6] - The online platform for the Chengdu Agricultural Expo, along with major e-commerce sites, has launched promotional activities for specialty products, offering discounts and gifts to consumers [6]
品质优才能品牌强
Jing Ji Ri Bao· 2025-06-29 22:11
Core Insights - Dandong strawberries are embracing new opportunities despite challenges, highlighting the importance of brand development in agriculture [1] - The global agricultural competition is shifting towards high-quality and differentiated branding rather than just scale [1][2] - The development of brand agriculture in China is at a critical juncture, with increasing brand awareness among producers but still limited regional influence for many brands [2] Group 1: Brand Development - Brand is a reflection of agricultural competitiveness, with strong agricultural nations being those with strong agricultural brands [1][2] - The number of brands in China is increasing, but many still lack influence beyond local markets due to product homogeneity and insufficient brand loyalty [2] - Trust is essential for brand success, as consumers are increasingly selective and demand stable quality [2] Group 2: Government and Industry Support - The Ministry of Agriculture has implemented a brand cultivation plan, resulting in 226 brands across various agricultural categories [3] - The focus should be on developing regional public brands, which can protect and enhance individual enterprise brands [3] - Successful regional brands can create a positive effect for associated products, but issues like brand misuse can undermine this [3] Group 3: Strategic Recommendations - Key strategies for brand development include scientific planning, strengthening certification and quality management, and enhancing innovation and protection [4] - Utilizing digital technology to build emotional connections between brands and consumers is essential for modern brand strategies [4] - Improving supply chain efficiency and expanding into processing, tourism, and cultural creative sectors are recommended for deeper industry integration [4]