家，就在创业兴业、奋发逐梦的地方，也是这个原因，在春节这个乡愁最浓、回家心切的节日里，还有 千千万万的人，在天南海北不知疲倦地奔忙着、耕耘着。"马上动起来"的新疆人，与祖国发展脉动同 频，融入共建家园的美好画卷：人人闪耀着甘于奉献的光芒，激扬必定有我的自豪，少了"我在他乡挺 好的"这样的自我宽慰，多了"处处是家乡"的开拓精神和身心融入。 烟火相映最动人。山东聊城的小张，是新疆一所大学的在职研究生。回乡过年几天，想吃地道的新疆烤 羊肉。不出意外，古城街面，就有三四家。纯正的新疆味道，氤氲出祥和快乐的氛围。而从库尔勒走向 南京、合肥、三亚的新疆特色餐饮公司经营者金先生，把每一处餐厅打造成心心相连的红石榴餐厅 ， 餐厅一半以上都是新疆员工。今年春节，所有的餐厅照常营业，新疆手鼓响起来、新疆特色亮出来，客 人天天爆满。"大家喜爱新疆，喜欢吃新疆饭，我们的餐厅就是展示热情好客新疆的小小窗口"。 让新疆走出去，就要让新疆特色、新疆品牌、新疆故事走出去。这是活力新疆的立体展示，也是大美新 疆、魅力新疆所需要的悉心深耕。新疆一家电商主管对笔者说："新疆物流体系越来越灵，春节前的出 货量非常喜人。新疆品牌要打响，贵在神速，贵在 ...

Group 1 - The core viewpoint of the report highlights the increasing diversity in consumer choices for the Chinese New Year, with a notable rise in demand for "light cooking" New Year's Eve dinners and various cultural products [1][2] - From January 16 to 29, the transaction volume for New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2] - Tools and ingredients for preparing traditional foods also saw growth, with orders for "dumpling-making tools" rising by 57%, and orders for dumpling wrappers and fillings increasing by 78% and 35% respectively [6] Group 2 - Local specialty foods gained traction during the Spring Festival, with sales of "hometown goods" exceeding 10 million orders, reflecting a 53% year-on-year increase [7] - In the home living sector, smart cleaning appliances and digital products experienced significant order growth, with window-cleaning robots seeing a 209% increase in orders [9] - The popularity of intangible cultural heritage (ICH) products and domestic brands surged, with ICH-related product orders rising by 43% and sales from time-honored brands increasing by 70% [11] Group 3 - The pet-related products market also showed substantial growth, with a year-on-year increase of 83% in transaction volume, indicating a diversification in household consumption [13]