最近，#李现和杨紫父母穿同款外套# 话题登上微博热搜。社交媒体上流传的画面显示，杨紫父母外出就餐时身穿的红色外套，与李现日常私服在款式、 配色和板型上高度相似，被不少CP粉戏称为"一家人整整齐齐"。 图源：天猫adidas官方旗舰店 这场看似巧合的"撞衫"，其背后正是李现代言的阿迪达斯三叶草新年款新中式外套。在业内人士看来，这或许并非纯粹的意外，而更接近于一次社交话题 营销。 事实上，这已不是阿迪达斯新中式系列首次成为公众焦点。早在今年年初，品牌推出的该系列产品就曾因"中式元素堆砌"而引发全网热议，甚至被调侃 为"中迪达斯"。 从品牌战略层面看，新中式系列是阿迪达斯践行"在中国，为中国"理念下最具代表性的本土化产品，推出已有三年。 然而，品牌如此大力推广新中式系列的背后，或许正折射出阿迪达斯在中国市场面临的深层隐忧。 Samba退烧，阿迪达斯"押注"新中式？ 从阿迪达斯旗下主打潮流的adidasOriginals微博账号可见，新中式已然成为其近期的宣传重点。 尤其在农历新年期间，品牌集结了从惠英红、钟镇涛等"老戏骨"，到李现、马思纯、金晨、王安宇、欧阳娜娜，乃至运动员潘展乐、吴艳妮等各界明星， 共同身着三叶草 ...

（来源：工人日报） 阅读提示 今年春节，无论是集文化体验、潮流打卡、沉浸互动于一体的新春庙会，还是受到年轻人青睐的非遗体 验，各种民俗活动作为连接代际情感、传承传统文化的重要载体，持续激发消费活力。 写有"大好河山"字样的城门巍然耸立，大红灯笼高高挂起，步行街上人来人往，非遗工坊内游客亲手制 作专属纪念品……2月22日，河北省张家口市大境门景区的新春庙会，呈现出一派喜气洋洋的节日景 象。 这个春节，浓浓的年味儿不仅弥漫在街头巷尾，更涌动在一个个热闹非凡的新春庙会中。新春庙会不再 只是传统意义上"逛吃逛吃"的老面孔，更以一种全新的姿态，成为集文化体验、潮流打卡、沉浸互动于 一体的综合性消费场景。 春节假期，商务部等9部门推出"乐购新春"春节特别活动，支持各地举办庙会、灯会、非遗展演等活 动。很多游客选择跟着年俗去打卡，"新中式"风潮备受青睐。数据显示，春节假期，5000多个传统村落 共举办村晚、民俗表演等各类活动超1.5万场次，吸引游客7599.43万人次，拉动消费59.34亿元，民俗文 化活动激发出强劲的消费活力。 在民俗活动中追寻年味儿 "以前过年时很少与家人逛庙会，这次来大境门新春庙会让我们感觉很惊喜，不 ...

新华财经上海2月25日电 （谷青竹） 2026年春节长假已结束，长三角交出了一份亮眼的文旅"成绩单"：上海、江苏、浙江、安徽以多场当地特色活动，吸引 众多游客的参与，有效撬动市场消费，掀起新年来的首轮消费热潮。 假日文旅热不只是人流与消费的回暖，更折射出春节文旅市场的深层变化——传统年俗与现代体验交织，"流量"加速向"留量"转化，"打卡式"观光正被"沉 浸式"深度游取代。一系列新业态、新场景、新趋势，正重塑长三角春节文旅的内涵与外延。 "反向过年"：团圆新方式激活中心城市消费潜能 "返乡游"历来是春节文旅消费的主力军。但马年春节的一大变化，却是越来越多家庭选择"反向过年"——父母从老家奔赴子女所在的城市团聚。这一反传统 的人员流动，为北上广深等中心城市带来可观的增量消费。 值得注意的是，在这波文旅消费升温的浪潮中，春晚分会场的设置意外成为重要引爆点。2026年春晚除北京主会场外，首次将分会场落地黑龙江哈尔滨、浙 江义乌、安徽合肥和四川宜宾四地。其中，义乌作为全国首个"春晚县级市分会场"，迅速跻身2026春节县域旅游的顶流；而合肥、宜宾等区域中心城市，则 借势实现了城市形象与文旅消费的双重跃升。 根据义乌发布， ...

"'新中式'、新国潮的本质，是一场深度的文化回归与创新实践。"中国纺织工业联合会副会长、中国服 装协会会长陈大鹏认为，"新国潮的核心是实现传统文化精神和现代产业体系、数字技术应用、商业生 态建设的深度融合。" 宋锦国风马甲轻盈灵动，珠片绣丝绒外套雅致端庄……马年新春，蕴含中式美学的国潮服饰持续走俏。 作为近年来消费市场的重要增长点，国潮服饰不仅引领穿搭新潮流，更催生千亿元级规模的消费蓝海。 在北京市西城区中海大吉巷的一家服装店，橱窗模特身着的橄榄绿色丝绒套装吸引了众多目光。店员介 绍，这套新中式服装采用了经典的中式立领、手工刺绣，通过对传统色彩、服饰形制、非遗工艺和东方 意境的现代解构与创新表达，让国潮美学真正融入日常生活。 针脚勾勒山水意境、纹样浓缩文化精粹。国潮服饰兴起，根源在于国人文化自信不断增强。数据显示， 2024年以"新中式"为代表的国潮服饰市场规模超2200亿元，2025年国风国潮服装品类延续了较快增长态 势。 深耕中国市场30余年的服装品牌真维斯，在2026年农历新年前夕迎来销售高峰，折射出国潮服饰消费的 新趋势。旭日商贸（中国）有限公司副总经理兼真维斯电贸总经理刘伟文介绍，一方面节前消费呈现 ...

Core Perspective - The article highlights the journey of Wu Haiyan, a prominent fashion designer, who has successfully integrated traditional Chinese design elements into contemporary fashion, emphasizing the cultural significance and global appeal of Chinese aesthetics [1][6]. Group 1: Cultural Foundation - Wu Haiyan's design philosophy is rooted in a comprehensive cultural system that connects people with nature, art, and life, distinguishing her work from mere cultural symbol stacking [3][4]. - She has led a team to establish the theoretical framework of Eastern design, focusing on the historical evolution and global perspective of design [3][4]. Group 2: International Recognition - Wu Haiyan has witnessed the transformation of Chinese design from the margins to the center of the international fashion scene, gaining respect through her original designs [6]. - Her work has garnered attention at international exhibitions, breaking stereotypes and earning recognition from global brands and designers [6]. Group 3: Contemporary Interpretation - The popularity of the Ma Mian skirt is acknowledged, but Wu Haiyan emphasizes that new Chinese style encompasses more than just this garment, advocating for a broader interpretation of traditional elements in modern contexts [9][10]. - She integrates traditional motifs and techniques with contemporary aesthetics, creating fashion that resonates with both local and international audiences [9][10]. Group 4: Future Directions - Wu Haiyan aims to continue promoting Eastern aesthetics through design, leveraging the principles of Eastern design theory to enhance the global presence of Chinese cultural elements [10].

Core Viewpoint - The article highlights the journey of Chinese fashion designer Wu Haiyan, emphasizing the evolution of "New Chinese Style" beyond just the Ma Mian skirt, rooted in Eastern philosophy and cultural confidence, and its growing recognition globally [1][9]. Group 1: Cultural Foundation - Wu Haiyan's connection to Chinese fashion began with the 2001 West Lake fashion show, which marked the start of Hangzhou's fashion transformation [3]. - Her design philosophy integrates art, nature, and life, establishing a cultural framework that distinguishes her work from mere cultural symbols [4]. - The designer has led a team to construct a theoretical framework for Eastern design, focusing on the deep cultural significance of traditional patterns [4]. Group 2: International Recognition - Wu Haiyan has witnessed the transformation of Chinese design from the periphery to the center of the international fashion scene over her 30-year career [6]. - Her original designs have gained respect and recognition, breaking stereotypes and biases against Chinese designers in international exhibitions [6][7]. Group 3: Innovation in Design - The Ma Mian skirt is recognized as a classic representation of traditional Chinese attire, but Wu Haiyan asserts that New Chinese Style encompasses more than just this garment [9]. - Her designs reinterpret traditional motifs and techniques to create contemporary fashion that resonates with international aesthetics [9][10]. - Wu Haiyan aims to merge traditional Chinese elements with modern design, ensuring that her creations are suitable for contemporary global contexts [10].

【#时代少年团一眼千年穿越时空# 】#马嘉祺带你感受三坊七巷# 今晚，#中国网络视听盛典# @时代少 年团 身穿新中式带来《一眼千年》，用歌声带领我们逛了逛承载了半部中国史的街巷，@时代少年团 队长-马嘉祺 说这次用一种寻访者的视角带大家感受三坊七巷，发现它不只是历史的容器，更是一种精 神的脉搏跟传承。@时代少年团队长-马嘉祺 @时代少年团-丁程鑫 @时代少年团-宋亚轩 @时代少年团- 刘耀文 @时代少年团-张真源 @时代少年团-严浩翔 @时代少年团-贺峻霖 #时代少年团[超话]##马嘉祺 [超话]##丁程鑫[超话]##宋亚轩[超话]##刘耀文[超话]##张真源[超话]##严浩翔[超话]##贺峻霖[超话]# ...

Group 1 - The core viewpoint of the report highlights the increasing diversity in consumer choices for the Chinese New Year, with a notable rise in demand for "light cooking" New Year's Eve dinners and various cultural products [1][2] - From January 16 to 29, the transaction volume for New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2] - Tools and ingredients for preparing traditional foods also saw growth, with orders for "dumpling-making tools" rising by 57%, and orders for dumpling wrappers and fillings increasing by 78% and 35% respectively [6] Group 2 - Local specialty foods gained traction during the Spring Festival, with sales of "hometown goods" exceeding 10 million orders, reflecting a 53% year-on-year increase [7] - In the home living sector, smart cleaning appliances and digital products experienced significant order growth, with window-cleaning robots seeing a 209% increase in orders [9] - The popularity of intangible cultural heritage (ICH) products and domestic brands surged, with ICH-related product orders rising by 43% and sales from time-honored brands increasing by 70% [11] Group 3 - The pet-related products market also showed substantial growth, with a year-on-year increase of 83% in transaction volume, indicating a diversification in household consumption [13]

Group 1 - The report indicates a significant increase in consumer preferences for diverse products in the New Year market, with a focus on convenience and cultural significance [1][2] - The sales of New Year’s Eve dinner-related products surged by 92% from January 16 to 29, highlighting the popularity of easy-to-prepare meal options that maintain traditional festive elements [2] - Tools and ingredients for preparing traditional foods also saw growth, with orders for dumpling-making tools increasing by 57%, and local specialty foods achieving over 10 million sales, up 53% year-on-year [4] Group 2 - There was a notable rise in orders for smart home devices, with window-cleaning robots seeing a 209% increase, and overall sales of smart appliances growing significantly as families upgraded their home environments [6] - The interest in intangible cultural heritage (ICH) products and traditional brands has grown, with a 70% increase in sales for time-honored brands and a 66% rise in orders for new Chinese-style clothing during the festive period [8] - Pet-related products also experienced substantial growth, with an 83% increase in sales, indicating a trend towards more diverse household consumption during the New Year [10]

（来源：经济参考报） 刺绣马甲搭配牛仔裤、香云纱旗袍叠穿西装外套……近年来，蕴含中式美学的时尚单品，越来越多 地"走"进人们的衣柜，不仅引领穿搭新风尚，更催生千亿级消费热点。"新中式"服装缘何走俏？"国 潮"如何变"热潮"？记者走进一线市场，采访产业各方。 上新 "新中式"成消费新风景 在北京的一家"新中式"买手店，"90后"李女士正在试穿一件宋锦提花棉马甲。"它既有传统文化的美学 设计，又兼顾通勤实用性。"她说，去年开始迷上"新中式"服装，现在几乎每套穿搭都含有国风元素。 针脚勾勒山水、纹样浓缩精粹。在大街小巷，时常能看到人们穿着各类"新中式"服装；社交平台 上，"新中式"成为热门关键词。数据显示，2024年以"新中式"为代表的国潮服饰市场规模超2200亿元， 预计2025年将突破2500亿元。 "刚开年我们的订单就接到了第二季度。"汉服品牌织造司的创始人之一谢凌龙说，2020年织造司复原云 锦工艺应用在舞法天女仿妆花马面裙上，上线至今销售50万余条。"国风服饰'破圈'进入到大众日常生 活，客户年龄阶段更泛化。" "新中式"引发产业新变迁 在山东曹县，纺织企业与高校专家合作，基于本地"牡丹文化"开发系列产品 ...