Group 1 - The competition in sportswear has evolved from fabric and design to human science and materials engineering, with the China International Import Expo (CIIE) serving as a platform for brands to showcase their R&D capabilities [2] - Nike launched its neuroscience-based footwear product, Nike Mind, which utilizes 22 independent foam balls in the sole to activate foot sensory receptors, enhancing athletes' focus and presence [2] - Research conducted by Nike's neuroscience team showed that wearing Nike Mind before competitions significantly increased alpha brain wave activity related to focus and relaxation, with the product expected to launch in January 2026 [2] Group 2 - The winter coat market faces challenges with down jackets being warm but ineffective in humid conditions, while traditional cotton jackets are lightweight but lose insulation quickly [3] - Uniqlo introduced a new air cotton jacket that uses hollow fibers to create stable air pockets, providing warmth comparable to down jackets while maintaining performance in 80% humidity and being machine washable [3] - Adidas showcased the 2026 World Cup jerseys for Germany, Argentina, Spain, and Italy, featuring CLIMACOOL technology for optimized breathability and comfort in varying climates [3] Group 3 - The luxury brand Kering set up an immersive experience at its booth with Apple Vision Pro headsets, allowing viewers to experience fashion shows they could not attend, featuring the first ready-to-wear collection designed by Pierpaolo Piccioli since his appointment [3]