Group 1 - Beijing Huaten Group collaborates with the 1999 version of "Journey to the West" to create themed restaurants and launch themed set meals and blind boxes across various brands [1][2] - The collaboration is a continuation of the "Wuhua Tianbao · Journey to the West Feast" creative food market from the September service trade fair, aiming to attract younger consumers through immersive experiences [1] - The initiative includes a nostalgic element where consumers purchasing any themed set meal receive a random "Journey to the West Treasure Card" featuring characters like Sun Wukong and Pigsy, enhancing engagement through interactive zones [2] Group 2 - The partnership aims to establish emotional connections with younger consumers by leveraging a beloved animation IP, moving beyond traditional dining to create comprehensive consumption scenarios [2] - The strategy includes themed stores, limited-edition merchandise, and interactive experiences, transforming dining into a social sharing opportunity and refreshing the brand image of traditional restaurants in the digital age [2]