Core Viewpoint - The recent decline in the new stamp market is evident, with many collectors losing interest in purchasing new stamps, yet trading activities within the philatelic community remain vibrant, shifting focus towards "processed postal items" rather than just stamps [1][2][14]. Market Dynamics - The significant discounting of new stamps has not stimulated demand as intended, revealing an oversupply issue in the market [4]. - Collectors are increasingly disinterested in "bare stamps" and are more attracted to "secondary creations" of postal items, indicating a shift in collecting preferences [6][7][16]. Marketing Strategies - The implementation of "hunger marketing" by limiting the supply of new stamps aims to enhance their scarcity and value, but its effectiveness in boosting market demand remains uncertain [8][9]. - Short-term limited releases may spark initial interest among collectors, but long-term reliance on such strategies could lead to increased dissatisfaction among them [10]. Community Engagement - The disparity between the lackluster new stamp market and the active philatelic community highlights a failure in current market strategies to meet collector needs [14][15]. - The complex reservation and authentication processes have alienated some older collectors, further exacerbating the issue of collector attrition [12][13]. Recommendations for Issuers - Issuers should transition from a "controller" role to a "service provider" role, understanding collector needs and optimizing products and services to rebuild trust [17]. - In the current market downturn, issuers should abandon short-term marketing tactics, increase the supply of new stamps, and provide more convenient purchasing channels and services like postmarking [18][20]. - A strategy of "watering the fish" could inject vitality into the long-term health of philatelic culture, emphasizing innovation and an open supply chain to attract more enthusiasts [20]. Conclusion - The coldness of the new stamp market juxtaposed with the vibrancy of the philatelic community reflects unmet market demands, suggesting that collectors are willing to purchase new stamps if issuers adapt to their evolving needs [21].

Core Insights - The new postage market is at a critical juncture, showing signs of change after years of reduction policies [1][4] - The two prominent trends are the increase in premium for single stamps and the ongoing discount phenomenon for multiple stamp sets [1][5] Market Trends - The premium for single stamps has significantly increased, particularly for limited edition releases that have attracted collectors [5] - However, large-scale issued single stamps continue to experience substantial discounts, indicating a lack of interest from collectors [5][6] - The discount situation is particularly evident in multiple stamp sets, reflecting a cautious market sentiment [3][6] Policy Effectiveness - The reduction policy has shown some effectiveness, but concerns remain regarding its long-term impact [4][11] - While the discount rates have decreased compared to previous years, they still persist, especially in the performance of multiple stamp sets [6][7] Future Strategies - The future trajectory of the new postage market appears to be at a significant crossroads, with uncertainty about whether to continue current policies or find new strategies [8][9] - If the status quo is maintained, the market may enter a prolonged period of stagnation, lacking new interest from collectors [9][10] - The ability to identify and promote stamps with investment potential will be crucial for revitalizing the market [10][11] Conclusion - The market adjustment for new postage has entered a critical phase, with unclear future directions [11] - The success of the reduction policy has been mixed, and the market's diversity and evolving collector demands contribute to future uncertainties [11]