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新邮惨淡,发行方需要重新与集邮者建立信任关系!
Sou Hu Cai Jing· 2025-06-29 17:32
这背后反映的不仅仅是市场供需失衡,更揭示了发行方在满足集邮者需求方面的缺失。 新邮打折引发的背后忧虑 近来,新邮市场的低迷已不再是个秘密。 尽管新发行的邮票大打打折,市场却依旧冷清,许多集邮爱好者早已失去购买新邮的兴趣。然而,这并不意味着集邮圈就此沉寂。 事实上,圈内的交易活动仍然活跃,只不过人们的关注点已悄然转向了"邮品加工"而非单纯的邮票。 打折是否真能刺激需求,还是反而暴露了新邮市场的深层次问题? 新邮一经发行便大幅降价,尽管发行方自信满满地认为这是"吸引更多收藏者"的策略,但从实际效果来看,这一策略并未产生预期的市场热 度,反而暴露了市场供过于求的现实。 许多集邮爱好者并不看好"裸票",而是将眼光投向了"二次创作"的邮品。 这种市场现象,反映了集邮爱好者的收藏需求发生了转变,他们不再满足于简单的邮票,而是对经过加工和邮路洗礼的邮品情有独钟。 "饥饿营销"究竟能否长期奏效? 发行方将新邮的供应限制在一个相对较低的量上,推行所谓的"饥饿营销"策略,以此提升邮品的稀缺性和价值。 这种操作能否有效提振市场需求,仍然是个大问号。 对于热衷集邮的群体来说,短期内的限量发售或许会引发他们的购买欲望,但长期来看,这种 ...
2025年新邮面临十字路口,减量已到重要关头,未来如何?
Sou Hu Cai Jing· 2025-05-11 12:15
Core Insights - The new postage market is at a critical juncture, showing signs of change after years of reduction policies [1][4] - The two prominent trends are the increase in premium for single stamps and the ongoing discount phenomenon for multiple stamp sets [1][5] Market Trends - The premium for single stamps has significantly increased, particularly for limited edition releases that have attracted collectors [5] - However, large-scale issued single stamps continue to experience substantial discounts, indicating a lack of interest from collectors [5][6] - The discount situation is particularly evident in multiple stamp sets, reflecting a cautious market sentiment [3][6] Policy Effectiveness - The reduction policy has shown some effectiveness, but concerns remain regarding its long-term impact [4][11] - While the discount rates have decreased compared to previous years, they still persist, especially in the performance of multiple stamp sets [6][7] Future Strategies - The future trajectory of the new postage market appears to be at a significant crossroads, with uncertainty about whether to continue current policies or find new strategies [8][9] - If the status quo is maintained, the market may enter a prolonged period of stagnation, lacking new interest from collectors [9][10] - The ability to identify and promote stamps with investment potential will be crucial for revitalizing the market [10][11] Conclusion - The market adjustment for new postage has entered a critical phase, with unclear future directions [11] - The success of the reduction policy has been mixed, and the market's diversity and evolving collector demands contribute to future uncertainties [11]