Core Viewpoint - The recent decline in the new stamp market is evident, with many collectors losing interest in purchasing new stamps, yet trading activities within the philatelic community remain vibrant, shifting focus towards "processed postal items" rather than just stamps [1][2][14]. Market Dynamics - The significant discounting of new stamps has not stimulated demand as intended, revealing an oversupply issue in the market [4]. - Collectors are increasingly disinterested in "bare stamps" and are more attracted to "secondary creations" of postal items, indicating a shift in collecting preferences [6][7][16]. Marketing Strategies - The implementation of "hunger marketing" by limiting the supply of new stamps aims to enhance their scarcity and value, but its effectiveness in boosting market demand remains uncertain [8][9]. - Short-term limited releases may spark initial interest among collectors, but long-term reliance on such strategies could lead to increased dissatisfaction among them [10]. Community Engagement - The disparity between the lackluster new stamp market and the active philatelic community highlights a failure in current market strategies to meet collector needs [14][15]. - The complex reservation and authentication processes have alienated some older collectors, further exacerbating the issue of collector attrition [12][13]. Recommendations for Issuers - Issuers should transition from a "controller" role to a "service provider" role, understanding collector needs and optimizing products and services to rebuild trust [17]. - In the current market downturn, issuers should abandon short-term marketing tactics, increase the supply of new stamps, and provide more convenient purchasing channels and services like postmarking [18][20]. - A strategy of "watering the fish" could inject vitality into the long-term health of philatelic culture, emphasizing innovation and an open supply chain to attract more enthusiasts [20]. Conclusion - The coldness of the new stamp market juxtaposed with the vibrancy of the philatelic community reflects unmet market demands, suggesting that collectors are willing to purchase new stamps if issuers adapt to their evolving needs [21].