Workflow
饥饿营销
icon
Search documents
热抢!民营银行上架大额存单 年利率突破2%
Zhong Guo Ji Jin Bao· 2025-09-17 14:30
步入9月,在存款利率一降再降的背景下,苏商银行、华瑞银行等民营银行上架了年化利率超过2%的大额存单,一上 架便引起热烈抢购。 从产品信息来看,本次上架的大额存单多数期限为2年,起存金额为20万元。但总额度不算充裕,多家银行有限额要 求,甚至还要求限定地区。 这种限制引起投资者更为激烈的争夺。记者注意到,不少投资者向理财经理咨询如何购买,以及更长期限的产品是 否会上架,甚至还有投资者发动亲友,通过多个账号抢占额度。 民营银行上架"2字头"大额存单 9月17日,记者在华瑞银行App注意到,该行18个月期和2年期大额存单,年化利率分别为2.3%、2.35%,认购起点为 20万元,而且支持产品转让。 【导读】部分民营银行上架"2字头"大额存单,市场掀起抢购潮! 记者观察到,当前推出"2字头"大额存单以互联网银行为主。 一位投资者表示,为了抢到额度,他借用了亲友账号来购买。"这样就有两个新户,能够享受更多优惠,这种超过2% 年化利率的存款产品很少见到了。" 值得一提的是,在部分民营银行大额存单转让专区,抢购更为激烈,要拼手速。例如,华瑞银行转让专区中多数产 品剩余期限仅为1年出头,但同样给予年化利率2.3%,可谓颇具性 ...
专骗中国土豪的埃尔法,装不下去了
36氪· 2025-09-07 13:35
Core Viewpoint - The article discusses the decline of the Toyota Alphard, once considered a "god car" in the Chinese market, highlighting the factors contributing to its reduced desirability and the rise of domestic competitors [4][14][61]. Group 1: Background of Toyota Alphard - The Toyota Alphard was initially designed for Japanese family users, not as a luxury business vehicle, and gained popularity in China due to its association with celebrities and high-profile users [12][22][30]. - The vehicle's price in Japan was approximately 500 million yen, equivalent to around 300,000 RMB, making it a popular choice among middle-class families [24]. - The introduction of the second generation in 2010 marked its transition to a luxury positioning, with prices starting at 600,000 to 700,000 RMB, leading to increased demand and subsequent price hikes by dealers [36][37]. Group 2: Market Dynamics and Price Trends - At its peak, the Alphard commanded a price increase of up to 300,000 RMB, reflecting its status as a high-demand vehicle with limited supply [20][21]. - Sales data indicates that from 2017 to 2021, the Alphard sold 85,000 units in China, maintaining its position as the top high-end MPV [45]. - However, after 2021, sales began to decline, and the once significant price increases have reduced to 20,000 to 30,000 RMB [14][46]. Group 3: Competition and Market Changes - The rise of domestic brands has significantly impacted the Alphard's market position, with competitors like the Denza D9 and Lantu Dreamer offering similar features at competitive prices [65][66]. - Toyota's own models, such as the Vellfire and Lexus LM300h, have also entered the market, further diluting the Alphard's exclusivity [52][56]. - The changing consumer preferences and the emergence of new domestic MPVs have led to a reevaluation of the Alphard's value proposition, as its unique selling points are increasingly matched or surpassed by competitors [61][67]. Group 4: Conclusion on Alphard's Status - The article concludes that while the Alphard was a groundbreaking product in the MPV segment, its inflated status was not sustainable, and the vehicle's decline was inevitable due to market evolution and increased competition [69][70][71].
下一个LABUBU来了吗?MOKOKO二手平台涨价4倍
Sou Hu Cai Jing· 2025-08-24 04:37
Core Viewpoint - The recent launch of new products by Pop Mart, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sunbathing Summer" series, has led to significant price speculation on secondary markets, with some items being listed at four times their original price, raising concerns about potential market bubbles [1][2][5]. Pricing Dynamics - The MOKOKO plush hanging ornament originally priced at 199 yuan is being resold for over 800 yuan, while the Star People plush blind box, originally priced at 474 yuan for six, is being marked up significantly, with individual prices ranging from dozens to hundreds of yuan [2][5]. - Historical data shows that the LABUBU series experienced a price drop of 60% due to restocking, indicating that similar trends could occur with the new series if market hype diminishes or supply increases [5][6]. Market Behavior - The surge in prices is attributed to speculative behavior by resellers, often referred to as "scalpers," who drive initial prices up, creating a bubble that may eventually burst as the market corrects itself [5][6]. - The marketing strategies employed by Pop Mart, such as limited releases and hidden variants, create a sense of scarcity that fuels consumer demand and speculation [6][9]. Consumer Sentiment - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers in the market [7][9]. - Motivations for buying include the thrill of collecting, the potential for profit through resale, and the desire to showcase rare items on social media as a form of social capital [9].
MOKOKO未售先“炒价”,二手平台涨价4倍,下一个LABUBU来了吗?
Sou Hu Cai Jing· 2025-08-22 04:50
Core Viewpoint - The article discusses the recent hype surrounding the new product launches by Pop Mart, particularly the "MOKOKO" and "Star People" series, highlighting the significant price inflation in the secondary market driven by speculation and the influence of scalpers [1][5][6]. Group 1: Product Launch and Market Reaction - Pop Mart plans to launch new products on the 21st, with some items already being resold at four times their original price, such as the MOKOKO plush keychain originally priced at 199 yuan being listed for 840 yuan [1][2]. - The LABUBU series previously saw prices soar over 50 times its original value, but due to restocking, the secondary market price plummeted by 60%, indicating potential volatility for the new series [1][5]. Group 2: Market Dynamics and Consumer Behavior - The price surge is attributed to economic drivers, active promotion by businesses, and social media influence from fans, which collectively create a speculative environment [2][6]. - The phenomenon of "hunger marketing" and the introduction of hidden variants by Pop Mart create a sense of scarcity, triggering consumer fear of missing out (FOMO) [6][9]. Group 3: Consumer Perspectives - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers [7][9]. - Young consumers are motivated by various factors, including the thrill of collecting, the potential for profit, and the desire to showcase rare items on social media [9].
配货才能买的理光GR,越挨骂,越涨价
36氪· 2025-08-18 00:08
Core Viewpoint - The article discusses the evolution and market positioning of the Ricoh GR series cameras, highlighting their status as a high-value item in the photography community, akin to "electronic Maotai" due to their high resale value and demand [12][22][33]. Group 1: Product Evolution and Market Impact - The Ricoh GR series has transformed from a compact camera for casual photography to a sought-after item among enthusiasts, with the GR III and upcoming GR IV models being particularly notable [10][12][33]. - The GR series has maintained a strong cultural significance, with endorsements from renowned photographers like Daido Moriyama, which has elevated its status in the market [33][34]. - The GR IV is expected to enhance features such as image quality and usability, but its release has sparked discussions about potential price increases for the GR III in the second-hand market [40][42]. Group 2: Pricing and Resale Value - The GR series has seen significant price appreciation, with models like the GR II originally priced at 4800 yuan now selling for around 5588 yuan in the second-hand market, indicating its status as a collectible [22][33]. - The phenomenon of "hunger marketing" has contributed to the GR series' scarcity, leading to inflated prices and high demand, making it difficult for consumers to purchase at retail prices [14][37][42]. - The article notes that the GR III has been consistently priced higher than its original retail price due to its popularity and limited availability, reinforcing its image as a high-value item [12][18][33]. Group 3: Cultural Significance and Consumer Behavior - The GR series has become a cultural symbol among young urbanites, often used as a prop for social media rather than solely for photography, reflecting a shift in consumer behavior [6][47][54]. - The article highlights the dual role of the GR series as both a photography tool and a financial asset, with some consumers viewing it as a better investment compared to traditional financial products [49][52][60]. - The increasing trend of using cameras as status symbols among the middle class has led to a market where the GR series is perceived as a high-priced toy rather than just a functional device [54][60].
茅台又搞事!7000元一批被抢光,黄牛转手炒到万元,这波“财富密码”谁懂啊
Sou Hu Cai Jing· 2025-08-09 00:00
Core Insights - The recent release of Moutai at around 7000 yuan was met with overwhelming demand, leading to immediate resale prices reaching 10,000 yuan, highlighting a phenomenon akin to a "real-life business war" [1][3] - Consumers view Moutai not just as a beverage but as a "hard currency" that can appreciate in value, making it a desirable item for both consumption and investment [3][4] Market Dynamics - The scarcity marketing strategy employed by Moutai creates a cycle where increased difficulty in purchasing leads to higher prices and greater demand, resulting in a closed loop: Moutai becomes more popular → harder to buy → scalpers increase prices → Moutai gains more popularity [3][4] - Scalpers are capitalizing on the price difference, treating Moutai as a financial product rather than a consumable item, which distorts the market for genuine consumers [3][4] Consumer Behavior - Many consumers are motivated by the potential profit from reselling Moutai, viewing it as a more lucrative option compared to traditional employment [4] - The current market environment reflects a dual demand for high-quality liquor that serves both consumption and investment purposes, indicating a trend towards "investment + consumption" products [4]
小米YU7加价4万卖爆!雷军造汽车,也搞饥饿营销?
Sou Hu Cai Jing· 2025-07-27 23:13
Core Viewpoint - The Xiaomi YU7 has created significant buzz in the automotive market, with high demand leading to a phenomenon of "hunger marketing" and price speculation by resellers, reflecting Xiaomi's marketing strategy and production challenges [1][12][20]. Group 1: Market Demand and Pricing - The YU7 has seen orders being resold at inflated prices, with some resellers charging up to 20,000 yuan for order transfers, indicating a price increase of approximately 10% [3][10]. - Even as the initial excitement wanes, the resale market for YU7 orders remains active, with transfer prices around 5,000 yuan for standard versions [3]. - The second-hand YU7 vehicles, particularly the MAX version, are being sold for over 370,000 yuan, which is significantly higher than the original price of around 330,000 yuan, reflecting a markup of over 40,000 yuan [10]. Group 2: Marketing Strategy - Xiaomi's approach to marketing, particularly the "hunger marketing" strategy, has been a key factor in its success, reminiscent of its tactics in the smartphone sector [12][16]. - The introduction of F-code privileges for select users has further intensified the demand, creating a sense of exclusivity and urgency among consumers [14]. - The combination of competitive pricing and effective marketing has positioned the YU7 as a desirable product, despite the challenges in production capacity [16]. Group 3: Production Capacity Challenges - Xiaomi's production capacity is currently limited, with the Beijing factory designed for an annual output of 150,000 vehicles, which may only meet the demand for the SU7 model [18]. - The YU7 received over 289,000 pre-orders within the first hour of its launch, leading to extended wait times for delivery, which could stretch up to a year [18][20]. - The company faces the dual challenge of increasing production while managing market demand to avoid long-term consumer dissatisfaction with the purchasing process [20].
全仓Labubu还是各大IP齐头并进?泡泡玛特怎么选
第一财经· 2025-07-13 04:39
Core Viewpoint - Pop Mart is at a crossroads, experiencing explosive growth with its IP Labubu, which saw a revenue increase of 726.6% in 2024, accounting for 23.3% of total revenue. This has raised questions about whether the company is genuinely expanding production or intentionally controlling supply to maintain scarcity [1][15]. Group 1: Supply and Demand Dynamics - Labubu has been in high demand, leading to consumers queuing overnight and paying significant premiums for second-hand products. This popularity has resulted in stock shortages and delayed deliveries across multiple product lines [2][4]. - The company has faced criticism for potentially employing "hunger marketing" strategies, where limited supply is used to enhance perceived value and maintain market interest [3][4]. - Despite the apparent production capabilities of domestic factories, Pop Mart has not significantly increased production, suggesting a deliberate strategy to keep supply constrained [4][10]. Group 2: Production Challenges - The production of Labubu is not particularly complex, with many factories capable of producing it within 2 to 4 weeks. However, existing agreements with factories may limit the ability to rapidly scale production [8][9]. - Factors such as raw material shortages and technical requirements may also contribute to production limitations, impacting the ability to meet surging demand [9][10]. - Pop Mart's supply chain is under strain due to demand exceeding capacity, leading to a reassessment of production strategies and potential delays in new product launches [11][10]. Group 3: IP Strategy and Market Positioning - Pop Mart's revenue structure has evolved, with Labubu's series becoming a significant contributor, while other IPs have seen a decline in revenue share despite absolute growth [15][16]. - The company aims to balance the performance of various IPs to avoid over-reliance on a single product, which could pose risks to long-term stability and market expectations [16][17]. - The founder emphasizes the importance of a balanced approach in managing IPs, suggesting that while a hit product is beneficial, a diversified portfolio is crucial for sustainable growth [16][17].
泡泡玛特为何供给总是跟不上
Di Yi Cai Jing· 2025-07-13 04:19
Core Viewpoint - Pop Mart is facing a supply-demand imbalance, particularly with its Labubu IP, which is experiencing a significant revenue surge of 726.6% in 2024, accounting for 23.3% of total revenue [1] Group 1: Supply and Demand Dynamics - The demand for Labubu products has exceeded production capacity, leading to market shortages and consumer conflicts in stores [1] - Industry insiders suggest that Pop Mart may be employing "hunger marketing" strategies to maintain product scarcity and perceived value [1][2] - A representative from a toy factory indicated that many domestic manufacturers have the capability to scale production, but Pop Mart appears to intentionally limit supply to enhance market interest [2] Group 2: Company Response and Strategy - In response to the supply challenges, Pop Mart is actively working to expand production capacity and is considering delaying the launch of some new products [2] - The company aims to redistribute production capacity across existing product lines and initiate pre-sales in batches to better manage consumer access and curb secondary market speculation [2]
泡泡玛特选择题:全仓Labubu还是产品线齐头并进?
Di Yi Cai Jing· 2025-07-13 03:33
Core Viewpoint - The company is experiencing a significant surge in revenue from its IP Labubu, which increased by 726.6% in 2024, accounting for 23.3% of total revenue, raising questions about potential intentional supply constraints to maintain scarcity [1][2][15]. Revenue and Growth - In 2024, the THE MONSTERS series, which includes Labubu, generated a total revenue of 30.4 billion, marking a dramatic increase from 5.8% to 23.3% of the company's total revenue compared to 2023 [15]. - Other IPs have seen a decline in revenue share, although their absolute revenue has still increased, indicating a balanced growth strategy [15]. Supply Chain and Production Challenges - The company is facing supply shortages due to overwhelming demand for Labubu, leading to delayed shipments across multiple product lines [4][11]. - Industry insiders suggest that the production of Labubu is feasible, but the company may be intentionally controlling output to create a sense of scarcity and maintain market value [5][6][8]. Marketing Strategy - There are indications that the company employs "hunger marketing" tactics, where limited availability enhances consumer desire and perceived value [5][6][16]. - The company aims to balance the market demand across different IPs to avoid over-reliance on a single product, which could pose long-term risks [16]. Production Capacity and Future Plans - The company is actively working to expand production capacity and is considering delaying the launch of new products to better manage existing demand [12][14]. - A new project at a manufacturing facility is set to increase production capabilities significantly, indicating a strategic move to meet growing demand [10].