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老相机成“电子黄金”,多的甚至涨价10倍,网友拍大腿:卖早了
Xin Lang Cai Jing· 2026-02-25 03:26
相机涨价实在是太离谱了,都快和黄金一样了! 据钱江晚报,近日,天气逐渐转暖,不少人纷纷出门赏花、遛娃、游玩,拍照成了必不可少的事情。 网友@黄油面包猫 找出自己的相机后,听说不少相机都在涨价,一时好奇就去搜了同一型号相机的价 格。没想到,竟发现6年前以2459元买的佳能相机,现在居然涨到了4048元! 这并非个例。近年来,相机市场走出了一条与智能手机等数码产品截然不同的价格曲线——不跌反涨, 部分热门机型甚至溢价惊人,被网友戏称为"电子黄金""年度最佳理财产品"。 相机疯狂涨价 有的价格翻10倍 现在不少年轻人都把相机当理财产品,提到相机,杭州的小吴就懊悔地直拍大腿。 理光相机作为一个网红品牌,是这几年相机行业涨价最狠的品牌之一。 小吴说,2020年那时候她想买理光,当时官网gr3型号全新的价格4000多元,她觉得有点贵,就没买, 现在再去看,没想到居然涨到了近9000元,5年涨了100%,这涨幅可比黄金都狠。 ccd相机即早期的数码相机,随着智能手机兴起早已停产。四五年前,二手市场一两百元就能随便挑。 然而,随着明星、网红纷纷晒出ccd拍摄的"复古氛围感"照片,这股怀旧风迅速引爆市场。由于已停 产,市面流通 ...
排队13小时吃鱼?烤匠们的“饥饿游戏”能玩多久
凤凰网财经· 2026-02-08 10:20
来源丨凤凰网财经《公司研究院》 即便是最能忍耐的食客,面对"烤匠"的火爆长队,恐怕也要三思而行。 近日,川渝烤鱼品牌"烤匠"登陆上海,开店首日便因"超长排队"引发热议。据报道,现场排队时长最高达13小时,次日全天取号超 过6300桌;直到午夜零点后,仍有超4000桌在等待,最晚的食客等到凌晨五点才进店就餐。 惊人的排队规模甚至催生了"排队黄牛",出现了明码标价的购号交易,据称黄牛日赚千元,将热度推向另一个维度。 社交媒体上,对这一现象的讨论持续发酵,网友态度两极。有人庆幸"一看这人流,幸好没去凑热闹",也有人直接质疑:"都什么时 候了,还搞这种炒作"。其中也不乏冷静的声音,回忆起那些曾同样风靡一时、最终却悄然沉寂的网红品牌——它们也曾有过开门即 排队、黄牛炒号、全网刷屏的高光时刻。 如今,同样的剧本再次上演。烤匠能否超越"网红"的周期,打破"昙花一现"的行业魔咒,将是其真正走向长久的关键考验。 01 黄牛、跑腿员,网红餐饮的"排队奇观" "下午4:52取的号,一直到12点半才入座,等位时长7.6小时","早上十点取的号,前面已经166桌了,下午4点吃上的",在社交 平台上,不少网友分享了在上海"烤匠"的等位经 ...
德邦基金“吸金120亿”合规拷问:实盘大V无证荐基是否触碰红线?
Xin Lang Cai Jing· 2026-01-20 09:20
Core Viewpoint - The article discusses the phenomenon of a significant influx of capital into the Debon Fund's "Debon Stable Growth Flexible Allocation Mixed Fund," which reportedly attracted 12 billion yuan in a single day, highlighting the interplay of social media influencers, platform algorithms, and the anxiety of smaller fund companies in the public fund industry [1][23]. Group 1: Fund Performance and Market Reaction - On January 12, the Debon Stable Growth Fund experienced a surge, with both A and C shares rising over 8% as the AI application sector in the A-share market exploded [2][24]. - The fund's management denied the authenticity of the reported capital influx, emphasizing reliance on periodic reports, yet market reactions indicated skepticism due to rapid implementation of purchase limits [4][25]. Group 2: Marketing Strategies and Influencer Impact - The marketing strategy employed by the fund resembles "hunger marketing," creating a sense of scarcity and urgency among investors [6][27]. - A prominent social media influencer showcased a significant investment in the fund, leading to a wave of follower investments, although the influencer later clarified that claims of collaboration and commission were unfounded [7][28]. Group 3: Regulatory and Ethical Concerns - Many influencers lack the necessary qualifications for fund sales and engage in questionable practices by promoting funds without proper risk disclosures, which raises ethical concerns [8][29]. - Reports suggest that Debon Fund offered unusually high commission rates to influencers, potentially leading to misrepresentation of the fund's risk profile and encouraging impulsive investment decisions among followers [8][29]. Group 4: Fund Characteristics and Risks - The Debon Stable Growth Fund, despite its name suggesting stability, has a high stock allocation of 93.98% and minimal bond exposure, indicating a high-risk profile [9][30]. - The fund's historical performance has been underwhelming, with an annual return of only around 8% in 2025, which is below its benchmark [13][34]. Group 5: Company Context and Strategic Decisions - Following a change in control to state-owned assets, Debon Fund faces pressure to improve its scale and market presence, leading to aggressive marketing strategies [15][36]. - The company operates as a small public fund with a total scale of approximately 66.5 billion yuan, ranking around 80th in the industry, which drives its pursuit of rapid growth through high-risk products [16][37]. Group 6: Market Dynamics and Investor Implications - The article highlights the disconnect between the marketing strategies employed and the actual risks faced by investors, particularly during market volatility [19][40]. - The long-term value of the fund for investors remains uncertain, especially as market conditions change and the initial excitement fades [20][41].
半小时就被抢购一空的茅台,到底被谁买走了?网友:饥饿营销
Sou Hu Cai Jing· 2026-01-03 07:20
Core Viewpoint - The recent purchasing frenzy for Moutai's 53-degree 500ml Flying Moutai liquor on the "i Moutai" platform reflects a complex interplay of market forces and consumer demand, despite criticisms of "hunger marketing" [1] Group 1: Consumer Demand - The successful purchasers include ordinary users for personal consumption, consumers buying for holiday gifts, and collectors viewing Moutai as an investment [3][4] - A consumer from Beijing highlighted the advantages of purchasing through the official channel, noting a price difference of over 100 yuan compared to offline stores [4] - The perception of Moutai as a collectible is supported by historical price increases, with the 2019 Flying Moutai priced at 2649 yuan, indicating a premium of 1150 yuan over the 2026 release [4] Group 2: Speculation and Gray Market - Despite measures like purchase limits and timed restocks, scalpers continue to exploit technology and gray market tactics to participate in the buying frenzy [6] - Reports of website malfunctions during the purchase process suggest the involvement of scalpers using automated software [6] - The financial attributes of Moutai have not completely dissipated, as some consumers still view it as an investment, creating a fertile ground for speculation [6] Group 3: Channel Reform - The surge in purchases is attributed to Moutai's comprehensive channel reform, moving from a dual pricing system to a direct-to-consumer model via the "i Moutai" platform [8] - The wholesale price of Flying Moutai dropped by 15 yuan to 1540 yuan per bottle on New Year's Day, indicating a shift towards rational market pricing [8] - Moutai's leadership emphasizes a consumer-centric approach to market transformation, aiming for fair and quick access to their products [8] Group 4: Market Response and Optimization - The difficulty in purchasing has led to consumer complaints and skepticism regarding "hunger marketing," with some expressing frustration over the inability to secure bottles despite preparation [10] - Moutai has not disclosed specific daily supply volumes, leading to speculation about availability, but plans to adjust strategies based on market feedback to enhance consumer experience [10] - The channel reform is expected to have broader implications for the liquor industry, potentially increasing competition and market share among leading brands [12]
如果茅台只卖499,谁买?
Sou Hu Cai Jing· 2026-01-01 07:37
Core Viewpoint - The launch of the new 53% vol 500ml Flying Moutai at a price of 1499 yuan marks a significant shift in Moutai's marketing strategy towards a more market-oriented approach, aiming to stabilize prices and reduce speculation in the market [1][3][8]. Group 1: Product Launch and Sales Strategy - The new Flying Moutai was officially launched on January 1, 2026, through the "i Moutai" app, with a daily purchase limit of 12 bottles per person [1][3]. - Sales began at 9 AM, with stock selling out in less than 30 seconds, indicating high demand and consumer interest [3][11]. - The decision to not release the 2025 production of Flying Moutai is seen as a strategy to preserve price space for existing products in the market [8]. Group 2: Market Dynamics and Pricing - Moutai has historically operated under a dual pricing system, leading to significant price discrepancies between official prices and actual market prices, with some consumers paying up to 2000 yuan above the official price [8]. - The price of Moutai has been on a downward trend, dropping from a peak of 2750 yuan in 2024 to around 1780 yuan by December 2025 [8]. - The introduction of a fixed price of 1499 yuan for Flying Moutai aims to counteract speculative trading and establish a more rational market for consumers [11][13]. Group 3: Consumer Behavior and Market Perception - The current consumer base includes individuals treating Moutai as an investment product, which complicates the purchasing landscape [11]. - There are concerns that if Moutai were priced at 499 yuan, it could signal a decline in brand value, emphasizing the importance of maintaining price integrity [13]. - The collaboration between manufacturers and platforms to stabilize prices suggests a move towards a more sustainable consumption market for Moutai [13].
影石刘靖康回应“饥饿营销”:扩产能需要时间,算幸福的烦恼
Xin Lang Cai Jing· 2025-12-25 07:53
新浪科技讯 12月25日下午消息,今日,《罗永浩的十字路口》第十五期上线,对话嘉宾是影石Insta360 创始人刘靖康。 当被问及是否遭遇过"产能地狱"事件,刘靖康表示,基本上我们后面有一些上市标准,就像日产能到多 少,综合良率到多少,备货多少才上市。就不会说现在产能没提上来就急着上市,产能爬坡有个过程, 因为每个项目难度不一样,它的过程和程度不一样,但是基本上有个标准,达到一定程度才会上市。 新浪科技讯 12月25日下午消息,今日,《罗永浩的十字路口》第十五期上线,对话嘉宾是影石Insta360 创始人刘靖康。 当被问及是否遭遇过"产能地狱"事件,刘靖康表示,基本上我们后面有一些上市标准,就像日产能到多 少,综合良率到多少,备货多少才上市。就不会说现在产能没提上来就急着上市,产能爬坡有个过程, 因为每个项目难度不一样,它的过程和程度不一样,但是基本上有个标准,达到一定程度才会上市。 刘靖康还提到,经常有人骂我们饥饿营销,因为扩产能它是需要一个时间的。然后就发现最后你供不上 货,你的消费者骂你。但是这算幸福的烦恼,总比有库存好。(罗宁) 责任编辑:何俊熹 刘靖康还提到,经常有人骂我们饥饿营销,因为扩产能它是需 ...
“军鸟”放开限购,始祖鸟的姿态更低了
Core Viewpoint - The article discusses the competitive landscape in the outdoor retail market, focusing on the strategies of Sanfo Outdoor and the implications of Arc'teryx's recent decisions on its brand positioning and sales dynamics [4][19]. Group 1: Sanfo Outdoor's Strategy - Sanfo Outdoor has raised approximately 70 million yuan through a private placement, primarily to market the Swiss brand X-BIONIC [4]. - The pricing of X-BIONIC products is comparable to that of Arc'teryx, indicating a strategic move to capture a similar market segment [4]. - Sanfo Outdoor aims to replicate the success of Arc'teryx by positioning X-BIONIC as a new cash cow, especially after losing key partnerships with brands like The North Face and Arc'teryx [9][12]. Group 2: Arc'teryx's Market Position - Arc'teryx has lifted purchase restrictions on its Essentials series, allowing broader access to its products, which may lead to a temporary sales boost but risks diluting its brand exclusivity [9][23]. - The brand's recent performance shows a growth in revenue, but its specific segment is lagging behind competitors, raising concerns about sustaining growth [19]. - The decision to relax purchase restrictions could undermine the brand's high-end image and identity, which has been built on exclusivity [23][27]. Group 3: Financial Performance - Sanfo Outdoor's revenue from Arc'teryx has seen fluctuations, with contributions of 78.25 million yuan in 2021, 105 million yuan in 2022, and 108 million yuan in 2023, reflecting a decline in dependency on the brand [12]. - The financial outlook for Sanfo Outdoor shows a significant drop in net profit by 159% in 2024, indicating challenges in maintaining profitability amidst changing brand dynamics [12][16]. - X-BIONIC's revenue for the first nine months of 2025 reached 214 million yuan, marking a 34.62% increase, showcasing its potential as a key player for Sanfo Outdoor [15].
Labubu轻松买到了,泡泡玛特却走在十字路口
Sou Hu Cai Jing· 2025-12-17 12:06
最近Labubu不再那么一盒难求。 文|明晰野望 小编就在某书泡泡玛特官方直播间轻松买到了3.0、4.0两代盲盒。在一些潮玩直播间,Labubu不仅货源充足,溢价率更是大幅下降。 最火的时候,1.0Labubu常规款正品代拆的价格一度溢价到329元,2.0、3.0也达到239-299元不等。而现在,许多直播间里,Labubu价格已经降到129-179元 不等。在二手平台,Labubu 3.0及4.0常规款式的价格则已跌穿官方零售价。 这并不意外。Labubu扩产只是早晚的事。作为制造业大国,中国玩偶技术和产能从不稀缺。 德银在报告中指出,Labubu产能已经从今年上半年的每月1000万只拉升至年底的每月5000万只。 "饥饿营销"退潮的同时,泡泡玛特股价也出现了短期大幅波动,从今年8月时的339.8港元跌至最近的184.6港元,跌幅超过45%,四个月的时间市值蒸发了 2000亿港元。 泡泡玛特这么快就遇到天花板了吗? 其实也不用太悲观。理由有二—— 第一,Labubu这波热潮不仅给泡泡玛特贡献了营收增长,更让泡泡玛特的品牌知名度在全球快速打响,为后续发展打下了地基。目前泡泡玛特在美国的线 下门店已经超过60家 ...
贵州茅台不是“贵族茅台”,成不了奢侈品,以量控价只会弄巧成拙
Sou Hu Cai Jing· 2025-12-15 13:42
看到这则消息,禁不住让人想起《政治经济学》中讲到的故事,那就是资本家为了保住牛奶价格,宁可 将牛奶倒进海里,也不愿降价卖给穷人。 来源:谭浩俊财经视角 据人民财讯报道,12月13日,据中国酒业评论人肖竹青消息,贵州茅台于近期推出控量政策,涵盖短期 减负、中长期结构性改革两大维度。短期措施方面,2025年12月内,贵州茅台将停止向经销商发放所有 茅台产品(预付款已完成),直至2026年1月1日在适当时候恢复。 肖竹青分析,此举旨在年底经销商资金紧张时期,直接为经销商减负,防止经销商因偿还贷款或支付新 货款而出现恐慌性抛售行为。 中长期结构性改革方面,2026年,贵州茅台计划大幅削减非标产品配额,从源头减少使经销渠道利润缩 减的产品供应。 也许,从经营的角度考虑,是没错的。企业追求利润,是价值规律的体现,也是经营者必须充分考虑的 问题。但是,从市场的角度分析,茅台此举,似乎并不能达到目的,一定程度上,会让茅台的市场形象 受到很大影响。 茅台酒的价格出现较大幅度下跌,并不是因为市场出现了供过于求现象,从市场需求来看,仍然是严重 供不应求。按照市场的实际需求量,茅台酒厂提供的产品,不到市场需求的1/3,消费者能够买到 ...
极氪订单闲鱼转手躺赚5万,饥饿营销的风终于还是刮到车圈了?
3 6 Ke· 2025-12-04 01:44
Core Viewpoint - The phenomenon of order transfer and price markup in the new energy vehicle market is creating a new wealth generation opportunity, with significant premiums being charged for vehicle orders, reflecting a speculative market dynamic [1][3][15]. Group 1: Market Dynamics - High-end new energy vehicle orders are being resold at significant premiums, with examples showing markups ranging from 50,000 to 90,000 yuan, indicating a more than 20% increase over the original price of 465,900 yuan for the Zeekr 9X [1][3]. - The practice of order transfer has become a new trend in the new energy vehicle sector, likened to a "hunger marketing" strategy that was previously seen in consumer electronics [4][20]. - The transfer of orders is characterized by a price gradient based on delivery timelines, with shorter wait times commanding higher prices, similar to futures markets [6][20]. Group 2: Consumer Behavior - Consumers are willing to pay premiums for quicker delivery, viewing the additional cost as a reasonable trade-off for time saved, reflecting a shift in consumer psychology towards valuing time over money [12][14]. - The acceptance of price markups is rooted in a historical context where such practices were common in traditional car sales, leading to a perception of transparency and efficiency in the current market [13][19]. Group 3: Corporate Strategy - Automakers benefit from the order transfer market as it creates a perception of high demand and allows them to segment customers based on their willingness to pay, without directly raising prices [16][19]. - The existence of a gray market for order transfers allows car manufacturers to maintain a favorable public image while indirectly profiting from the speculative activities of resellers [15][20]. Group 4: Future Outlook - The current market conditions that support order markups, such as production capacity constraints and sustained demand, are expected to change, potentially leading to a decline in this practice as production ramps up and competition increases [20][22]. - Price wars among manufacturers could disrupt the order transfer market by reducing delivery times and lowering prices, making the speculative nature of order transfers less viable [20][22].