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海信“空气产业”团队高调亮相,经销商:展现出更强的进攻性
Guan Cha Zhe Wang· 2025-05-26 11:42
Group 1 - The core viewpoint of the article highlights that during the "618" e-commerce festival, companies in the air conditioning industry are focusing more on technological innovation and brand upgrades rather than price competition [1][3] - Hisense Air Industry held a VIP customer meeting in Qingdao, showcasing a new lineup of air conditioning products and emphasizing their readiness to meet diverse and high-end consumer demands [1][3] - The meeting marked the first formal appearance of Hisense Air Industry, with the new president, Yin Bitong, engaging with distributors and discussing product planning and marketing strategies [3][4] Group 2 - Distributors expressed the need for Hisense to consolidate its product line and create more standout products to capture consumer attention [3][4] - There is speculation that Hisense's competitive target may be Gree, which currently leads in the high-end market despite being second overall in sales [4] - Hisense is aligning its new product offerings, such as the X3 Pro and C3 Pro, with the "technology" and "health" concepts that have been successful for Gree [4][6] Group 3 - Hisense's new air conditioning products have been shown to effectively improve sleep quality, with studies indicating that using their new air conditioning can provide sleep benefits comparable to traditional units [6] - According to data from Aowei Cloud Network, Hisense's new air conditioning has achieved the highest market share in sales for 2024 and continues to lead in sales from January to April of this year [6]