Group 1: Company Innovations - Hisense showcased its advanced technology at CCTV's "Super Production Line," highlighting its transformation from a traditional home appliance manufacturer to a leader in smart living, especially as an official partner for the 2025 World Cup [1] - The introduction of RGB-MiniLED technology in 2025 represents a revolutionary breakthrough in television picture quality, allowing for precise color representation and high dynamic range, effectively solving common color deviation issues found in traditional TVs [3] - The RGB-MiniLED technology utilizes independent red, green, and blue backlight sources, eliminating the need for secondary color conversion, resulting in purer and more vibrant colors while achieving over 20% energy savings compared to QD-OLED and traditional MiniLED technologies [3][4] Group 2: Key Components and Features - The success of the RGB-MiniLED technology is attributed to two key components: the H7 AI picture quality chip, which synchronizes the intensity, timing, and position of RGB light, and a new RGB-Mini LED backlight chip that addresses industrial bottlenecks in efficiency, lifespan, and color purity [4] - Hisense's new air conditioning system, featuring dual-flow fresh air technology and ultra-quiet design, enhances sleep quality by improving indoor air quality and maintaining a comfortable temperature, catering to sports fans who may stay up late [6] - The Hisense vacuum refrigerator employs vacuum magnetic field preservation technology to effectively isolate external air, prolonging the freshness and taste of food, thereby reducing food waste and ensuring families can enjoy fresh ingredients at any time [8] Group 3: Home Appliance Solutions - Hisense's modular three-tub washing machine offers an efficient and convenient solution for handling various types of laundry simultaneously, optimizing load distribution for both large and small items, thus enhancing washing efficiency and user convenience [10]

Group 1 - The "Consumption Season" event in Yantai, Shandong, launched on July 1, featuring a large-scale drone show and a consumption exhibition called "Five Colors of Mountain and Sea" [2] - The consumption exhibition attracted 46,000 visitors on the first day, generating total sales of approximately 173,000 yuan [2] - Local seafood, particularly salmon from Yantai's Changdao area, received positive feedback for its freshness and quality, leading to significant sales during the event [2] Group 2 - The DaDe Wine Culture Museum showcased locally produced fruit wines, which were popular among attendees, selling 500-600 bottles daily [3] - The exhibition featured a "Renewal" section for home appliances, promoting energy-efficient products with substantial discounts through government and manufacturer subsidies [5] - The event included a collaboration with Wushan, offering traditional dishes like Wushan grilled fish, enhancing cultural exchange and local culinary experiences [5] Group 3 - The consumption exhibition will run until July 6, featuring various activities such as parades, flash mobs, electronic music parties, and family-friendly experiences [6]

Core Viewpoint - The article discusses the resurgence of nostalgia for old appliances in China, highlighting the emotional connection consumers have with durable products like air conditioners, which have stood the test of time and technological advancements [2][3][4]. Group 1: Market Dynamics - The air conditioning market is experiencing intense competition, with significant price reductions observed. For instance, the average online retail price of air conditioners dropped by 1.9% year-on-year in Q1 2025, with some individual products seeing price declines exceeding 10% [7][8]. - The 1.5-horsepower wall-mounted air conditioners accounted for 54% of online retail sales, with a year-on-year price drop of 5% [8]. - The trend of "price wars" has led some manufacturers to compromise on quality, resulting in a potential "trust crisis" among consumers regarding the air conditioning industry [8]. Group 2: Technological Advancements - Hisense is focusing on technological upgrades rather than engaging in price wars, emphasizing the importance of quality and innovation in the air conditioning sector [9][21]. - The introduction of the "Chinese Variable Frequency Chip" marks a significant technological advancement, showcasing Hisense's commitment to self-research and development in core technologies [12][16]. - Hisense has developed a fully self-researched variable frequency architecture, which includes proprietary chips and algorithms, ensuring independence from foreign imports [13][14][16]. Group 3: Product Features and Benefits - Hisense's new air conditioning systems feature advanced technologies such as the "Xinxin Ice Vein System," which allows stable operation even at high temperatures of 68 degrees Celsius [17]. - The "King Kong Cabin" outdoor unit promises durability with a 10-year guarantee against leaks and rust [18]. - Energy-saving capabilities are enhanced with AI algorithms, allowing for up to 53% energy savings during operation, significantly reducing electricity costs for consumers [19][20]. Group 4: Historical Context and Industry Impact - Hisense has a long history in the variable frequency air conditioning market, having established the first production line in China in 1996 and launching the first variable frequency air conditioner in 1997 [23][24]. - Over 29 years, Hisense has evolved its technology through multiple generations, establishing itself as a leader in the industry and pushing for a shift from price competition to quality competition [24][32]. - The recent launch of the variable frequency architecture is seen as a culmination of Hisense's technological efforts and is expected to set new standards in the global air conditioning market [27][34].

Group 1 - The core viewpoint of the article highlights that during the "618" e-commerce festival, companies in the air conditioning industry are focusing more on technological innovation and brand upgrades rather than price competition [1][3] - Hisense Air Industry held a VIP customer meeting in Qingdao, showcasing a new lineup of air conditioning products and emphasizing their readiness to meet diverse and high-end consumer demands [1][3] - The meeting marked the first formal appearance of Hisense Air Industry, with the new president, Yin Bitong, engaging with distributors and discussing product planning and marketing strategies [3][4] Group 2 - Distributors expressed the need for Hisense to consolidate its product line and create more standout products to capture consumer attention [3][4] - There is speculation that Hisense's competitive target may be Gree, which currently leads in the high-end market despite being second overall in sales [4] - Hisense is aligning its new product offerings, such as the X3 Pro and C3 Pro, with the "technology" and "health" concepts that have been successful for Gree [4][6] Group 3 - Hisense's new air conditioning products have been shown to effectively improve sleep quality, with studies indicating that using their new air conditioning can provide sleep benefits comparable to traditional units [6] - According to data from Aowei Cloud Network, Hisense's new air conditioning has achieved the highest market share in sales for 2024 and continues to lead in sales from January to April of this year [6]

Core Insights - The "New Wind Air Conditioning Sleep White Paper" was officially released, providing new solutions for improving sleep quality through collaboration between Hisense, the China Sleep Research Society, and the China Household Electrical Appliances Research Institute [1][3] - Hisense's new wind air conditioning system significantly enhances sleep environment quality, leading to improved sleep comfort and efficiency, as evidenced by experimental data [3][4] Group 1: Product Features and Benefits - Hisense's new wind air conditioning system features new wind oxygenation, efficient purification, and extreme quietness, which collectively optimize air quality for better sleep [3] - Experimental results showed that the proportion of deep sleep duration for users of Hisense's new wind air conditioning reached 20.4%, compared to 15.6% for the control group, with deep sleep duration increasing from 74.7 minutes to 85.6 minutes, a rise of 14.6% [3] Group 2: Market Position and Strategy - Hisense is positioned as a leader in the new wind air conditioning sector, focusing on user needs and continuous technological innovation [4] - The company launched a "One More Hour of Sleep with Hisense New Wind Air Conditioning" campaign, aiming to promote sleep health for families and has shown strong market performance with leading sales figures in the first four months of 2025 [4]

Core Viewpoint - The article highlights the significant growth in China's home appliance market, driven by government subsidies and the increasing demand for high-quality products, particularly in the context of the "old-for-new" replacement policy, which is expected to boost sales and consumption in 2024 [1]. Group 1: Market Performance - In the first two months of 2024, retail sales of household appliances and audio-visual equipment increased by 10.9%, maintaining double-digit growth since September of the previous year [1]. - The retail sales of household appliances and audio-visual equipment reached 1.0307 trillion yuan in 2024, marking a 12.3% increase year-on-year and surpassing the 1 trillion yuan milestone for the first time in history [1]. - However, there is a polarization in the market, with retail sales in lower-tier channels declining by 12.6%, while major chain retail sales grew by 26.4% [1]. Group 2: Company Performance - Hisense's revenue is projected to grow by 11.6% in 2024, with net profit increasing by 97.7%, attributed to overseas market expansion and a higher proportion of high-end products [1]. - Hisense's multi-split air conditioning systems maintained a market share of 23.1%, ranking first in the domestic market for six consecutive years, with overseas revenue increasing by 34.13% year-on-year in the first three quarters of 2024 [1]. Group 3: Technological Advancements - Hisense's Qingdao factory was recognized as the world's first "lighthouse factory" for multi-split air conditioning systems by the World Economic Forum, showcasing advanced automation and production capabilities [2][18]. - The factory features 21 advanced automation processes, accounting for over 40% of its operations, and has achieved a production capacity exceeding 10 million units annually [8][18]. - Innovations include a fully automated packaging line and advanced welding technologies that improve efficiency by over 60% compared to traditional methods, significantly reducing labor costs and production time [15][13]. Group 4: Industry Context - The central air conditioning market in China has grown from 57.8 billion yuan in 2013 to 126.3 billion yuan in 2023, with a compound annual growth rate (CAGR) of 8.1% [17]. - Multi-split systems dominate the market, accounting for over 60% of the total sales value in 2023, with Hisense's brands leading in the high-end segment [17][22]. - The overall revenue of China's home appliance industry is expected to reach 1.95 trillion yuan in 2024, nearing the 2 trillion yuan mark, with Qingdao emerging as a significant hub for appliance manufacturing [22].