新龄美

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欧莱雅亮相IMCAS(英卡思)中国大会,以“新龄美”理念开启长寿时代的美妆科学革命
Guan Cha Zhe Wang· 2025-07-18 03:58
Core Viewpoint - L'Oréal introduced the "Beauty of Longevity" concept at the 2025 IMCAS China Conference, emphasizing the integration of science and aesthetics in the beauty industry [1][5]. Group 1: New Concept of "Beauty of Longevity" - The "Beauty of Longevity" concept represents a structural redefinition of beauty, focusing on three dimensions: scientific health, cultural perception, and socio-economic factors [3][4]. Group 2: Scientific Health - Advances in science have ushered humanity into an unprecedented era of longevity, reshaping perceptions of beauty and aging. L'Oréal's approach has evolved from symptom improvement to root cause intervention, emphasizing lifelong beauty [4][7]. Group 3: Cultural Perception - The current societal view of beauty is often limited, with a narrow focus on youth. L'Oréal advocates for a broader understanding of beauty that embraces aging as a valuable experience rather than a limitation [4][7]. Group 4: Socio-Economic Factors - As the aging society becomes more prominent, new demands and challenges arise. L'Oréal likens the "Beauty of Longevity" to a tree, where scientific health is the roots, cultural perception is the trunk, and socio-economic factors are the leaves [4][5]. Group 5: Forum Insights - The roundtable forum titled "Longevity Revolution: New Frontiers in Beauty Science" highlighted L'Oréal's commitment to addressing aging at its biological roots, utilizing advanced AI diagnostic tools to detect early signs of skin aging [5][7].