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中部小城,凭什么成为全国主题乐园第一县?
3 6 Ke· 2025-11-12 06:41
Core Insights - The article highlights the emergence of Zhongmu County as a significant player in the theme park industry, drawing comparisons to Orlando, USA, but with a unique local approach that emphasizes cultural immersion and cost-effectiveness [3][31] - Zhongmu's strategy focuses on leveraging local resources and cultural narratives to create engaging experiences, rather than relying on international IPs, which are often costly and difficult to sustain [14][22] Group 1: Theme Park Development - Zhongmu County is projected to attract approximately 36 million visitors in 2024, positioning itself as "China's first county for theme parks" [3] - The county features eight major theme parks that cater to different demographics, including families and young adults, with attractions designed to resonate with local culture [8][9] - The integration of local cultural elements into the theme parks has proven effective in attracting visitors from outside the province, enhancing Zhongmu's reputation as a cultural tourism destination [9][12] Group 2: Economic Impact - In 2024, Zhongmu's GDP is expected to exceed 50 billion yuan, with tourism revenue reaching 18.07 billion yuan, reflecting a year-on-year growth of 19.3% [31] - The county's retail sales of consumer goods are projected to reach 21.17 billion yuan, marking an 8.3% increase, showcasing the economic benefits of its tourism initiatives [31] - The strategic focus on local culture and immersive experiences has allowed Zhongmu to thrive in a competitive tourism market, emphasizing the importance of adapting to local conditions [31][32] Group 3: Cultural and Community Engagement - The success of Zhongmu's theme parks is attributed to their ability to create emotional connections with visitors through storytelling and cultural representation [9][12] - Continuous content innovation and community involvement are key to maintaining visitor interest and encouraging repeat visits, with over 30% of nighttime visitors returning [17][26] - The integration of local cultural events and activities into the tourism experience enhances the overall appeal and fosters a sense of community among visitors [15][19]