Core Insights - The article highlights the emergence of Zhongmu County as a significant player in the theme park industry, drawing comparisons to Orlando, USA, but with a unique local approach that emphasizes cultural immersion and cost-effectiveness [3][31] - Zhongmu's strategy focuses on leveraging local resources and cultural narratives to create engaging experiences, rather than relying on international IPs, which are often costly and difficult to sustain [14][22] Group 1: Theme Park Development - Zhongmu County is projected to attract approximately 36 million visitors in 2024, positioning itself as "China's first county for theme parks" [3] - The county features eight major theme parks that cater to different demographics, including families and young adults, with attractions designed to resonate with local culture [8][9] - The integration of local cultural elements into the theme parks has proven effective in attracting visitors from outside the province, enhancing Zhongmu's reputation as a cultural tourism destination [9][12] Group 2: Economic Impact - In 2024, Zhongmu's GDP is expected to exceed 50 billion yuan, with tourism revenue reaching 18.07 billion yuan, reflecting a year-on-year growth of 19.3% [31] - The county's retail sales of consumer goods are projected to reach 21.17 billion yuan, marking an 8.3% increase, showcasing the economic benefits of its tourism initiatives [31] - The strategic focus on local culture and immersive experiences has allowed Zhongmu to thrive in a competitive tourism market, emphasizing the importance of adapting to local conditions [31][32] Group 3: Cultural and Community Engagement - The success of Zhongmu's theme parks is attributed to their ability to create emotional connections with visitors through storytelling and cultural representation [9][12] - Continuous content innovation and community involvement are key to maintaining visitor interest and encouraging repeat visits, with over 30% of nighttime visitors returning [17][26] - The integration of local cultural events and activities into the tourism experience enhances the overall appeal and fosters a sense of community among visitors [15][19]

作者 | 五环外事务所 来源 | 五环外 （ID：wuhuanoutside） 以下文章来源于五环外 ，作者五环外事务所 五环外 . 关注下沉市场，区域经济，产业故事 回归一年。 春节临近，北上广深的不少年轻人又要开始返乡——那个存在于很多人回忆里的县城老 家。 过去一年，"县城婆罗门""县城无法支撑高消费"等等言论，甚嚣尘上。社交平台上"县 城文学"和"县城写真"也曾风靡一时，在过曝的胶片和复古的调色下，记录的是迷茫的 面容和躁动的灵魂，是对当下生活的不满，和永远试图探寻外界的期待。 这是老旧记忆里刻板的县城，曾经这些年轻人斗志昂扬地走出县城，但在拥挤的地铁 上，在合租的出租房里，在每个加班的夜晚，他们也通过互联网逐渐觉察出了家乡的变 化。 勇敢的人总是先发现机会。中国有1812个县城，而那里有7.48亿常住人口，占据了全 国市场38%的消费比重。在过去几年间，在互联网技术不断下沉的过程中，第一批回乡 创业的年轻人已经受益颇多。 我们和他们聊了聊，发现过去一年，其中不少人并不后悔自己当初的决定，也找到了新 的的生活。 县城的多样化活法： "婆罗门"体制外的新天地 张伟给人留下的第一印象便是脸上的热情笑容，但 ...