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在流动中重塑旅游图景(览胜观潮)
Ren Min Ri Bao· 2025-12-05 19:43
从雪域高原到热带雨林,从千年古城到现代都市,中国拥有多样的自然景观与丰厚的文化底蕴,为打造 满足国际游客深度体验需求的产品提供了丰沃土壤。如今,国内各入境游目的地正用独特而意蕴悠长的 中华文化体验、真实而现代的日常生活、多样的自然风光、完善的服务设施,助外国游客更多地了解今 日中国。 出入境旅游,这场"双向奔赴",正成为观察时代气象的一扇窗口,从中,我们不仅能看到中国开放的大 门越开越大,也能看到中国新发展正为世界提供新机遇。 与此同时,旅游业本身也在发生着深刻改变。曾经,不少中国游客出境游,热衷去地标景点"打卡";如 今,他们更渴望深入了解异域文化。前往俄罗斯的中国游客已不再满足于在红场留影,他们中的很多人 远赴摩尔曼斯克欣赏极光。同样,来到中国的外国游客,行程也不再局限于长城、故宫、兵马俑,他们 愿意花时间学习川菜的烹饪,或是在景德镇亲手制作一件陶器。各国游客对一段旅程的追求,正从"我 去过"变为"我体验过"。 游客需求的变化,促使各国旅游业换上新面貌。中国游客出境游目的地已变得多元,除了传统的热门目 的地国家和地区,中亚的古城、北欧的冰雪奇境,甚至南太平洋的偏远岛屿,都迎来了越来越多的东方 面孔。中国出 ...
情绪价值领跑国庆旅游:新疆等远途目的地搜索涨60%,“治愈式体验”成主流
Jing Ji Guan Cha Bao· 2025-09-22 09:55
Group 1 - The core viewpoint of the article highlights the significant increase in travel demand during the National Day holiday, driven by emotional value, time efficiency, and cost-effectiveness, with a shift from sightseeing to experiential travel [1][3][7] Group 2 - Inter-provincial border cities have become popular travel destinations, with a 58% year-on-year increase in holiday orders, particularly in cities like Zhaotong, Hezhou, and Ganzhou, which saw order increases of 95%, 88%, and 70% respectively [2] - High cost-effectiveness is a key consideration for travelers, with some destinations still offering competitive prices for flights and hotels compared to the previous year [2] Group 3 - Emotional value is now a primary factor in destination selection, with a 60% increase in hotel search interest for remote destinations like Xinjiang and Tibet, appealing to urban dwellers seeking relaxation and a return to nature [3] - Unique experiential products combining scenery, culture, and activities are gaining popularity, with significant interest in offerings like hotel stays with scenic views and cultural workshops [3] Group 4 - The autumn season has seen a rise in interest for fall-themed travel, with destinations like Benxi and Wushan experiencing increased search interest due to their autumn foliage [4] Group 5 - In outbound tourism, short-haul destinations like Japan and Thailand remain popular, while countries along the Belt and Road Initiative, such as Uzbekistan and Georgia, are emerging as hotspots for self-driving trips [5] - Safari experiences in Kenya and Tanzania have seen a 130% increase in holiday orders, reflecting a growing interest in unique travel experiences [5] Group 6 - The inbound tourism market is thriving, with significant interest from countries like South Korea and Japan, aided by recent visa-free policies that have boosted Russian tourist arrivals by 75% [6] - Major Chinese cities are enhancing their tourism services to accommodate international visitors, with initiatives like multilingual guides and cultural experiences [6] Group 7 - The evolving preferences for emotional value and niche exploration among travelers indicate a more diversified, in-depth, and emotionally driven travel market, supported by policy openness and service innovation [7]