Core Insights - The trend of coupon consumption among young travelers has significantly increased during holidays, with a 140% year-on-year surge in orders during the May Day holiday [1] - The data indicates a shift towards immediate use of coupons for various services, with substantial growth in orders for ride-hailing, hotel discounts, and parking tickets [2] - There is a noticeable trend of "reverse tourism," with emerging destinations gaining popularity, reflecting a preference for high cost-performance and deeper experiences [3] Group 1: Coupon Consumption Trends - During the May Day holiday, food and beverage coupon orders saw the highest growth at 170%, while travel and entertainment categories also exceeded 100% growth [1] - Specific categories such as ride-hailing coupons increased by 748%, hotel discount coupons by 318%, and amusement park tickets by 121% [2] Group 2: Changing Consumer Preferences - Young consumers are diversifying their food choices, with significant increases in orders for various cuisines, particularly Cantonese cuisine, which saw a 1959% increase [4] - Different regions exhibit distinct consumer preferences, with Northeast consumers focusing on relaxation, South consumers emphasizing food experiences, North consumers favoring local activities, and East consumers leaning towards self-driving trips [5]