Group 1 - The upcoming long holiday during the Mid-Autumn Festival and National Day is expected to see a significant increase in travel bookings, with consumers able to create a "3 days off, 12 days rest" scenario by taking additional leave [1][2] - Travel booking trends indicate that this year's holiday bookings are ahead of last year by approximately 3.5 days, with substantial increases in various travel products including flights, hotels, and rental cars [1][2] - Major cities such as Shanghai, Beijing, and Chengdu are among the most popular travel destinations, with some smaller cities experiencing over threefold growth in hotel bookings compared to last year [3] Group 2 - Over 60% of consumers plan to travel across provinces, with nearly 30% intending to travel abroad, utilizing "staggered leave" strategies to maximize their holiday time [2] - The peak travel periods are expected to be concentrated from September 29 to October 1 and again from October 7 to 8, with the first period anticipated to account for over 30% of the holiday's total travel volume [2] - The integration of cultural and tourism activities is evident, with significant increases in hotel searches near popular event venues, indicating a trend towards travel experiences linked to performances and exhibitions [4] Group 3 - The international travel market is thriving, with the top ten countries for hotel bookings being Japan, Thailand, and South Korea, among others, and notable growth in bookings for destinations like Egypt and Vietnam [5][6] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] - The trend of young professionals aged 25-29 leading travel bookings is notable, with a growing interest in less conventional destinations, such as the coastal town of Ostend in Belgium, which has seen a search increase of over 30 times [6]

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity for travelers, with many consumers planning to take additional leave to extend their time off [1][3] - Travel bookings for this year's holidays have surged, with significant increases in various travel products compared to last year and the same period in 2019 [1][3] Travel Market Trends - Over 30% of workers are opting for "staggered leave" to maximize their holiday time, with many planning cross-province and international trips [3] - Major cities such as Shanghai are seeing over 40% year-on-year growth in travel bookings, with car rental bookings up by 89% [3][9] - The trend of multi-destination travel is becoming more pronounced, with popular cities including Beijing, Shanghai, and Chengdu leading the way [4] Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as seen in the increased hotel and attraction searches around major performances and exhibitions [8] - Customized travel products that combine cultural and commercial elements are being developed to enhance the travel experience [8] International Travel Insights - The long-distance outbound travel market is booming, with top destinations including Japan, Thailand, and South Korea, and significant growth in bookings for countries like Egypt and Vietnam [9][10] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [9][10] Inbound Travel Dynamics - Inbound tourism is also experiencing growth, with foreign tourists booking trips to nearly 100 cities in China, with Shanghai and Beijing being the most popular destinations [10]

Group 1 - The tourism market remains active in September, with many tourists planning "off-peak travel" despite the end of the summer peak season [1] - September offers favorable weather and beautiful scenery, making it an ideal time for travel to destinations like Xinjiang and Tibet [1] - Many tourist attractions are providing discounts and promotions, such as "buy one get one free" ticket offers for local residents in Jinan [1] Group 2 - Airfare and hotel prices have significantly decreased in September, with international flight prices typically at their lowest during this month [1] - Travel agencies report a notable drop in travel product prices, with international travel to Japan seeing price reductions of 30% to 40%, and Europe seeing reductions of 10% to 20% [1] - Domestic travel products have also seen price drops of 20% to 30%, with some products nearly halved in price [1] Group 3 - September is increasingly popular among younger travelers, who are actively seeking to create travel opportunities and take advantage of discounts [2] - Young travelers are utilizing strategic leave arrangements to maximize their vacation time, allowing for extended trips at lower costs [2] - Newlyweds are also choosing September for their honeymoon, benefiting from fewer crowds and better deals [2]