记者实地走访发现，火热的数据也反映在滑雪度假区内：滑雪爱好者络绎不绝，景区周边的酒店、饭店随之客流爆满，一房难 求。 同时，冰钓、冰上漂流等一批丰富旅游体验的新业态旅游项目也如雨后春笋，不断涌现。 21世纪经济报道记者李金萍 吉林省抚松县报道 冰雪运动正在成为全民参与的新兴消费热点。 2026年春节期间，21世纪经济报道记者走进吉林省抚松县，这座以长白山为核心旅游地标的北方冰雪小城，拥有两大雪场，分 别是长白山万达滑雪度假区和长白山华美胜地。 小城常住人口仅为20万人，却在春节期间接待游客37.82万人次，相当于当地常住人口接近两倍的数量，同比增长34.46%。 "这次体验完全超出了我的预期！"2月23日，在长白山华美胜地，来自广州的滑雪爱好者Christy兴奋地告诉21世纪经济报道记 者。她说，此前一直想学习滑雪，却担心新手入门难度高，没想到在这次度假中，经过两节课的专业指导，已经熟练掌握了单 板落叶飘的全部技巧，"这种快速解锁新技能的感觉特别好"。 抚松县官方公众号"抚松发布"披露数据显示，2026年春节期间，抚松县冰雪旅游市场迎来"开门红"。全县共实现旅游总收入3.4 亿元，同比增长42.15%。同程旅 ...

文旅消费火！错峰旅游抵！ 记者从广东省文化和旅游厅获悉，据初步测算，春节假期第六天（2月20日），全省4A级及以上景区接待游 客377.9万人次，同比增长5.6%（按可比口径，下同）；纳入监测的14段古驿道沿线重点区域接待游客79.2万 人次，同比增长4.4%；纳入监测的13家红色旅游经典景区接待游客22.0万人次，同比增长3.6%；纳入监测的 100个乡村旅游点和历史古村落接待游客54.0万人次，同比增长6.3%；纳入监测的80个重点公共文化机构接待 市民游客20.6万人次，同比增长3.3%。 旅游迎"错峰模式"性价比高 春节假期进入后半段，旅游市场正式开启"错峰模式"。记者从本地旅行社及多家在线平台获悉，自2月21日 起，出境游、国内游及省内游产品价格陆续松动，部分线路降幅最高达40%，2月24日后将全面回归平日水 平。今年寒假在春节后仍有约一周时间，为家长带孩子错峰出游创造了条件。无论是北上滑雪，还是周边温 泉养生、文化漫游，此时出发性价比更高。 国内游方面，跨省飞机团价格回落呈现清晰特征：2月21日起部分线路率先进入降价通道，2月24日起全面回 落至平日水平。广之旅相关人士表示，云南、湖北、四川、福建 ...

为提升游客出行便捷度，江苏淮安的一处乐园，也联合多家知名旅行社及线上旅游平台，推出两天一夜深度沉浸式旅游线路。线路套 餐囊括了交通、住宿和景区门票费用，还串联起美食探索、文化体验、非遗互动等多元场景，更具性价比，也让当下的旅游市场淡季 不淡。 江苏淮安某乐园有限公司党群和综合管理中心副总监 孙韵：针对春节前的错峰旅游的小高峰，我们景区精心策划并推出了多项国潮中 国年特色活动。初步统计，节前这段时间，我们景区的游客量较去年同期相比，增长了近30%，尤其在周末时段，日均游客量稳定突 破一万人次。 （央视财经《第一时间》）春节的脚步越来越近，当很多人还在筹备年货、规划春节假期时，一批游客选择在春节前这段时间错峰出 游。除了自驾出行，还有不少游客选择乘坐高铁、飞机出行，长三角多地推出了囊括高铁交通、住宿、景区门票在内的全包价旅游产 品，便利游客出行。 近日，2026年长三角首趟旅游列车C3611次从苏州南站发车，载着200余名游客前往浙江横店。近两小时的旅途中，列车化身为"移动片 场"，游客可以体验趣味互动，在旅途中提前"点燃"欢乐氛围。抵达横店后，游客在横店影视城各园区参与情景互动与实景演艺，感受 传统年俗与影视文 ...

Group 1 - The core viewpoint of the articles highlights a significant opportunity for cost-effective travel in China during the winter vacation period, driven by lower flight and hotel prices, particularly appealing to students and families [1][2] - According to Tongcheng Travel, domestic flight booking costs are expected to be 40% cheaper compared to the upcoming Spring Festival travel period, with reduced fuel surcharges further lowering costs for consumers [1] - Popular domestic travel destinations include Beijing, Shanghai, Chengdu, and Harbin, with hotel booking interest in these areas showing over 20% year-on-year growth for certain cities [2] Group 2 - The search interest for family-oriented accommodations and attractions has surged, with top searched destinations including Shanghai Disneyland and Harbin Ice and Snow World, indicating a strong demand for family-friendly travel experiences [2] - Hotel prices in popular tourist areas like Harbin and Sanya are projected to be over 50% cheaper compared to peak travel times during the Spring Festival, making it an attractive option for travelers [1]

Group 1 - The travel market is expected to experience a "cost-saving travel" window of approximately 20 days, driven by lower prices for flights and accommodations during the upcoming winter vacation for students and families [1] - Domestic flight booking costs are projected to be 40% cheaper compared to the prices after the 2026 Spring Festival, with a reduction in fuel surcharges further lowering costs for consumers [3] - Popular hotel booking prices in key destinations like Harbin, Changchun, Sanya, Beihai, and Xishuangbanna are expected to save over 50% compared to peak prices during the Spring Festival [3] Group 2 - The search interest for family-oriented theme parks and seasonal ice and snow attractions has significantly increased, with top searched domestic attractions including Shanghai Disneyland, Beijing Universal Resort, and Harbin Ice and Snow World [4] - The top ten domestic destinations for hotel bookings include Beijing, Shanghai, Chengdu, Harbin, Guangzhou, Chongqing, Nanjing, Shenzhen, Wuhan, and Sanya, with cities like Shanghai, Chengdu, Shenzhen, Wuhan, and Sanya seeing over 20% year-on-year growth in hotel booking interest [3]

Group 1 - Gansu Province Dunhuang City has launched winter-spring tourism discount policies for 2025-2026, including half-price tickets for off-peak seasons and an increase in the number of open caves at Mogao Grottoes from 8 to 10 [1] - The discount period is from December 1, 2025, to December 31, 2025 [5] - Various scenic spots across different provinces are offering free or half-price tickets, encouraging off-peak tourism [1] Group 2 - Beijing's Gubei Water Town is offering free admission to all national tourists, requiring prior real-name reservations through their official WeChat account [4] - Hangzhou's Lingyin Feilai Peak Scenic Area is implementing a free ticket policy, with a reservation system in place for orderly entry [7][9] - Jiangxi's Wugong Mountain is providing free admission for travelers from specific provinces, with ticket exchange available at the visitor center [13] Group 3 - Shanxi's Yungang Grottoes has adjusted ticket prices from 120 yuan to 100 yuan for full-price tickets and from 60 yuan to 50 yuan for half-price tickets [14] - Guizhou's Qianxinan is offering free admission to national 3A and above scenic spots for travelers arriving by high-speed train, with specific conditions for ticket validation [19][20] - Chongqing's Yunyang is promoting a "High-speed Train Tour" initiative, allowing free admission to two scenic spots for high-speed train passengers [22][24][25] Group 4 - The introduction of 15-day valid travel tickets by the Yangtze River Delta Railway allows travelers to enjoy multiple trips without repeated purchases, enhancing travel convenience [26][28] - The new ticketing strategy includes three travel packages, covering multiple high-speed rail lines and offering a flexible travel experience [28]

Group 1 - The autumn travel boom among middle and primary school students in Hangzhou is still ongoing, with nearby cities like Ningbo, Shaoxing, and Wenzhou set to start their autumn breaks in November, potentially creating a 5-day "mini-holiday" when combined with weekends [1] - Data from various online travel companies indicates that flight bookings from Zhejiang in mid-November have nearly doubled year-on-year, with popular destinations including Beijing, Xining, Changsha, Guangzhou, and Chengdu [1][2] - The implementation of spring and autumn breaks for primary and secondary schools in Zhejiang has led to a ripple effect in travel patterns, with Hangzhou being a pioneer in this initiative since 2014 [1] Group 2 - In late October, the average flight price from Hangzhou dropped by nearly 40% compared to the "Double Festival" period, while average hotel prices decreased by 30% [2] - The top ten cities for hotel bookings in late October included Beijing, Shanghai, Chengdu, Nanjing, Hangzhou, Aba, Chongqing, Xi'an, Xiamen, and Guangzhou [2] - The autumn travel trend shows a distinct "off-peak" characteristic, revitalizing November, traditionally a low travel season, with destinations like Beijing, Hangzhou, and Shanghai being the most popular during the autumn break in Foshan [2] Group 3 - The market department of Zhejiang New World International Tourism Co., Ltd. reported a nearly 20% year-on-year increase in inquiries for technology-themed educational travel products departing from Hangzhou in mid-November, particularly the "Six Little Dragons of Hangzhou" experience route [3] - Travel agencies in Hangzhou are actively optimizing technology and research travel itineraries, collaborating with local tech companies to create immersive experiences that combine tourism and hands-on learning [3]

Group 1 - The implementation of spring and autumn breaks in many regions is expected to boost domestic tourism by providing families with extended holiday opportunities, leading to increased flight bookings [1][2] - Flight booking data shows significant year-on-year growth, with Ningbo and Foshan experiencing increases of 2.18 times and 2.76 times respectively for travel between November 12 and 16, indicating a strong demand for travel during this period [1] - The Ministry of Commerce and other departments have introduced policies to optimize student holiday arrangements, aiming to enhance service consumption and stimulate the tourism market [1][2] Group 2 - The tourism industry in China has moved past a state of supply shortage but still faces challenges such as concentrated travel demand and poor consumer experiences during off-peak seasons [2] - November is traditionally a low season for tourism, with prices for flights and hotels dropping by over 30% compared to peak periods, making it an attractive time for off-peak travel [2] - The trend of family travel, particularly with children, is expected to supplement business travel declines, as one child ticket can drive the purchase of 1-2 adult tickets, enhancing overall family travel bookings [2]

Core Insights - The introduction of spring and autumn breaks for primary and secondary schools is expected to boost domestic tourism, with many regions implementing these breaks starting this fall [1][2] - Significant increases in flight bookings have been observed, with ticket reservations from Ningbo and Foshan during the autumn break period rising by 2.18 times and 2.76 times year-on-year, respectively [1] - The Ministry of Commerce and other departments have proposed measures to optimize student holiday arrangements, aiming to enhance service consumption in the tourism sector [1][2] Group 1: Impact on Tourism - The implementation of spring and autumn breaks is anticipated to alleviate issues of concentrated travel and poor consumer experiences during off-peak seasons [2] - November, traditionally a low season for travel, offers reduced prices for flights and hotels, making it an attractive time for families to travel [2] - The best time for autumn sightseeing in southern provinces coincides with the new holiday schedule, providing rich travel experiences for local and cross-province tourism [2] Group 2: Family Travel Dynamics - The decline in business travel has led to an increase in family-oriented trips, with children's tickets significantly boosting adult ticket sales [2] - During peak holiday periods, one children's ticket can drive the purchase of multiple adult tickets, enhancing family travel bookings [2] - The tourism market's revitalization requires collaborative efforts to integrate educational needs with cultural and tourism industries [2]

Core Insights - The tourism market is experiencing a vibrant season as people enjoy the beautiful autumn scenery [1] Group 1: Tourism Trends - Various regions are entering the autumn viewing season, with attractions like Yunnan's Pudacuo National Park showcasing stunning landscapes [3] - In Ningxia Shizuishan, a previously barren area has transformed into a national scenic area, attracting numerous visitors for leaf viewing and hiking [3] - Jiangsu Nanjing is seeing an influx of tourists drawn by the colorful autumn leaves and historical sites [3] - Fujian Nanjing Tulou Scenic Area has introduced a "farm experience + local consumption" model, allowing visitors to engage in traditional farming activities [3] Group 2: Wildlife Migration - A large number of migratory birds are heading south for the winter, with significant populations observed in Liaoning and Heilongjiang [5] - In Liaoning, nearly 7,000 hectares of wetlands provide a habitat for tens of thousands of migratory birds, including over 200 national first-class protected white cranes [5] - Heilongjiang's Xingkai Lake National Nature Reserve is seeing stable daily monitoring of around 50,000 migratory waterfowl, attracting many photography enthusiasts [5] Group 3: Post-Holiday Travel - Many travelers are opting for staggered travel after the holidays, with Xi'an's Qinling Taibai National Forest Park experiencing a 34% year-on-year increase in ticket orders [6] - Sichuan's Daocheng Yading Scenic Area is also witnessing a surge in visitors post-holiday, with a 47.8% year-on-year increase in tourist reception [6]