错峰旅游
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同程旅行:元旦后错峰游热度走高 京沪蓉哈穗酒店预订热度居前五
Zhong Guo Min Hang Wang· 2026-01-08 12:08
《中国民航报》、中国民航网记者许晓泓 报道:元旦假期过后,全国多地的大中小学生陆续进入寒假 时间。同程旅行数据显示,相较接下来的春运、特别是春节假期,当前的机酒价格更划算,旅游市场将 迎来20天左右的"省钱出行"窗口期。这将拉动学生群体及亲子家庭群体错峰出游热度。 同程旅行数据显示,与2026年春运启动后的机票价格相比,即日起至1月28日,国内机票预订成本预计 便宜40%。国内航线燃油附加费下调,进一步节省了消费者预订国内机票的成本。 同程旅行APP机票频道内的"特价优选"专区上,1月8日出发的航班中,广州—沈阳、上海—太原、深圳 —大连、深圳—长春的部分特价机票"省钱力度"较大。相同出发时间里,国际机票均价相比元旦和春节 也便宜不少,部分长航线的机票价格"省钱力度"高于短途航线。 对于准备趁寒假带娃北上玩雪、南下避寒的游客来说,赶在月底前出发,不仅能节省交通成本,也能在 住宿上省下一大笔钱。同程旅行数据显示,截至1月8日,入住时间在1月28日前的哈尔滨、长春、三 亚、北海、西双版纳的热门商圈酒店预订价格,相比春节出游高峰期预计节省超过50%。 学生放假叠加机票酒店降价的带动下,国内迎来错峰旅游热。同程旅行数 ...
元旦后错峰游热度高!京沪蓉哈穗酒店预订热度居前五
Yang Zi Wan Bao Wang· 2026-01-08 10:31
扬子晚报网1月8日讯(记者徐昇)全国多地的大中小学生即将迎来寒假。同程旅行数据显示,相较接下来的春运和春节假期,当前的机酒价格更划算,旅游 市场将迎来20天左右的"省钱出行"窗口期。这将拉动学生群体及亲子家庭群体错峰出游热度。 哈尔滨冰雪大世界热度高涨 对于准备趁寒假带娃北上玩雪、南下避寒的游客来说,赶在1月底前出发,不仅能节省交通成本,也能在住宿上省下一大笔钱。同程旅行数据显示,截至1 月8日,入住时间在1月28日前的哈尔滨、长春、三亚、北海、西双版纳的热门商圈酒店预订价格,相比春节出游高峰期预计节省超过50%。 学生放假叠加机票酒店降价的带动下,国内迎来错峰旅游热。数据显示,国内酒店预订热度最高的十大目的地为北京、上海、成都、哈尔滨、广州、重 庆、南京、深圳、武汉、三亚。其中,上海、成都、深圳、武汉、三亚酒店预订热度同比增长超20%。热销房型以家庭房、亲子房和景观套房为主。 此外,亲子属性较强的主题乐园、季节限定的冰雪景区搜索热度高涨。数据显示,截至1月8日,搜索热度最高的国内热门景区分别为上海迪士尼度假区、 北京环球度假区、香港迪士尼乐园、哈尔滨冰雪大世界、老君山景区、黄山风景区、珠海长隆海洋王(002 ...
多地宣布免费、半价 别错过这些错峰旅游福利
Yang Shi Xin Wen· 2025-12-03 22:22
12月1日,甘肃省敦煌市2025—2026年冬春旅游优惠政策正式启动。莫高窟和敦煌市属景区实行淡季门票半价政策,莫高窟开放洞窟由旺季的8个增加至10 个。还有哪些地方门票免费、半价?这波错峰旅游福利别错过。 游客需提前通过"古北水镇"官方微信公众号及指定合作平台完成实名预约,预约成功后凭有效二维码及身份证件于预约日期核验入园。 12月期间每日开放免费预约名额,可提前三日预约。 优惠时间 2025年12月1日—2025年12月31日 北京 优惠景区 北京密云·古北水镇(司马台长城) 优惠对象 面向全国游客实行免门票入园政策。 浙江 杭州灵隐飞来峰景区(含灵隐寺、永福寺、韬光寺)实行免票政策,开放时间为每日7:30—17:30(17:00停止入园)。 优惠对象 该景区向公众免费开放。 优惠景区 实行免票政策后,游客按照"实名预约、分时游览"的制度有序进入景区游览。 可通过"杭州灵隐飞来峰"小程序,预约未来7天的场次。 优惠时间 自2025年12月1日起 江西 优惠景区 江西吉安武功山 优惠对象 旅客包括江西、湖北、湖南、河南、山东、江苏、安徽、浙江、上海、台湾、广西、海南。 旅客凭本人身份证或户口本到游客中心大厅 ...
机票降价,预订量增长2倍
Hang Zhou Ri Bao· 2025-10-22 02:40
Group 1 - The autumn travel boom among middle and primary school students in Hangzhou is still ongoing, with nearby cities like Ningbo, Shaoxing, and Wenzhou set to start their autumn breaks in November, potentially creating a 5-day "mini-holiday" when combined with weekends [1] - Data from various online travel companies indicates that flight bookings from Zhejiang in mid-November have nearly doubled year-on-year, with popular destinations including Beijing, Xining, Changsha, Guangzhou, and Chengdu [1][2] - The implementation of spring and autumn breaks for primary and secondary schools in Zhejiang has led to a ripple effect in travel patterns, with Hangzhou being a pioneer in this initiative since 2014 [1] Group 2 - In late October, the average flight price from Hangzhou dropped by nearly 40% compared to the "Double Festival" period, while average hotel prices decreased by 30% [2] - The top ten cities for hotel bookings in late October included Beijing, Shanghai, Chengdu, Nanjing, Hangzhou, Aba, Chongqing, Xi'an, Xiamen, and Guangzhou [2] - The autumn travel trend shows a distinct "off-peak" characteristic, revitalizing November, traditionally a low travel season, with destinations like Beijing, Hangzhou, and Shanghai being the most popular during the autumn break in Foshan [2] Group 3 - The market department of Zhejiang New World International Tourism Co., Ltd. reported a nearly 20% year-on-year increase in inquiries for technology-themed educational travel products departing from Hangzhou in mid-November, particularly the "Six Little Dragons of Hangzhou" experience route [3] - Travel agencies in Hangzhou are actively optimizing technology and research travel itineraries, collaborating with local tech companies to create immersive experiences that combine tourism and hands-on learning [3]
【世相百态】 中小学春秋假有望提振旅游市场
Zheng Quan Shi Bao· 2025-10-20 17:21
Group 1 - The implementation of spring and autumn breaks in many regions is expected to boost domestic tourism by providing families with extended holiday opportunities, leading to increased flight bookings [1][2] - Flight booking data shows significant year-on-year growth, with Ningbo and Foshan experiencing increases of 2.18 times and 2.76 times respectively for travel between November 12 and 16, indicating a strong demand for travel during this period [1] - The Ministry of Commerce and other departments have introduced policies to optimize student holiday arrangements, aiming to enhance service consumption and stimulate the tourism market [1][2] Group 2 - The tourism industry in China has moved past a state of supply shortage but still faces challenges such as concentrated travel demand and poor consumer experiences during off-peak seasons [2] - November is traditionally a low season for tourism, with prices for flights and hotels dropping by over 30% compared to peak periods, making it an attractive time for off-peak travel [2] - The trend of family travel, particularly with children, is expected to supplement business travel declines, as one child ticket can drive the purchase of 1-2 adult tickets, enhancing overall family travel bookings [2]
中小学春秋假 有望提振旅游市场
Zheng Quan Shi Bao· 2025-10-20 17:21
Core Insights - The introduction of spring and autumn breaks for primary and secondary schools is expected to boost domestic tourism, with many regions implementing these breaks starting this fall [1][2] - Significant increases in flight bookings have been observed, with ticket reservations from Ningbo and Foshan during the autumn break period rising by 2.18 times and 2.76 times year-on-year, respectively [1] - The Ministry of Commerce and other departments have proposed measures to optimize student holiday arrangements, aiming to enhance service consumption in the tourism sector [1][2] Group 1: Impact on Tourism - The implementation of spring and autumn breaks is anticipated to alleviate issues of concentrated travel and poor consumer experiences during off-peak seasons [2] - November, traditionally a low season for travel, offers reduced prices for flights and hotels, making it an attractive time for families to travel [2] - The best time for autumn sightseeing in southern provinces coincides with the new holiday schedule, providing rich travel experiences for local and cross-province tourism [2] Group 2: Family Travel Dynamics - The decline in business travel has led to an increase in family-oriented trips, with children's tickets significantly boosting adult ticket sales [2] - During peak holiday periods, one children's ticket can drive the purchase of multiple adult tickets, enhancing family travel bookings [2] - The tourism market's revitalization requires collaborative efforts to integrate educational needs with cultural and tourism industries [2]
特色赏秋带动旅游市场持续火热
Yang Shi Wang· 2025-10-18 12:12
Core Insights - The tourism market is experiencing a vibrant season as people enjoy the beautiful autumn scenery [1] Group 1: Tourism Trends - Various regions are entering the autumn viewing season, with attractions like Yunnan's Pudacuo National Park showcasing stunning landscapes [3] - In Ningxia Shizuishan, a previously barren area has transformed into a national scenic area, attracting numerous visitors for leaf viewing and hiking [3] - Jiangsu Nanjing is seeing an influx of tourists drawn by the colorful autumn leaves and historical sites [3] - Fujian Nanjing Tulou Scenic Area has introduced a "farm experience + local consumption" model, allowing visitors to engage in traditional farming activities [3] Group 2: Wildlife Migration - A large number of migratory birds are heading south for the winter, with significant populations observed in Liaoning and Heilongjiang [5] - In Liaoning, nearly 7,000 hectares of wetlands provide a habitat for tens of thousands of migratory birds, including over 200 national first-class protected white cranes [5] - Heilongjiang's Xingkai Lake National Nature Reserve is seeing stable daily monitoring of around 50,000 migratory waterfowl, attracting many photography enthusiasts [5] Group 3: Post-Holiday Travel - Many travelers are opting for staggered travel after the holidays, with Xi'an's Qinling Taibai National Forest Park experiencing a 34% year-on-year increase in ticket orders [6] - Sichuan's Daocheng Yading Scenic Area is also witnessing a surge in visitors post-holiday, with a 47.8% year-on-year increase in tourist reception [6]
申万宏源:双节出行热度攀升 小众化、分段式旅游倾向凸显
Zhi Tong Cai Jing· 2025-10-10 06:45
Core Insights - The 2025 Mid-Autumn and National Day holiday saw record-high travel volume and tourism revenue, but the average spending per trip did not increase significantly [1][2] - There is a notable shift towards self-driving tourism and staggered travel patterns, with a significant increase in non-commercial small vehicle usage [2] - The retail and dining sectors experienced stable growth during the holiday, driven by policies encouraging consumption and rising gold prices [4] Group 1: Travel and Tourism Trends - During the 2025 holiday, 888 million domestic trips were made, an increase of 123 million trips compared to 2024, with total spending reaching 809 billion yuan, up 108.2 billion yuan [1] - Daily average travel volume was 111 million trips, a 1.6% increase year-on-year, while daily average spending was 101.1 billion yuan, a 1% increase [1] - The peak travel flow occurred on the third day of the holiday for outbound trips and the seventh day for return trips, indicating a trend towards staggered travel [2] Group 2: Scenic Spots and Consumer Behavior - Key scenic areas maintained growth above the industry average, with the Yangtze River Three Gorges cruise products experiencing high demand, leading to sold-out tickets during the holiday [3] - The average passenger load factor for cruises was 81.6%, a 9.1 percentage point increase from the previous year [3] - The retail and dining sectors saw a 2.7% year-on-year increase in sales, with significant growth in energy-efficient appliances and smart home products [4] Group 3: Investment Opportunities - Companies to watch include Sanxia Tourism, Xiangyuan Cultural Tourism, Jiuhua Tourism, Huangshan Tourism, Huazhu, Atour, and China Duty Free [5]
山东国庆中秋假期成绩单:订单量同比涨10%,济青等多市热度亮眼
Qi Lu Wan Bao Wang· 2025-10-08 04:14
Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival saw significant tourism growth in Shandong, with a notable increase in travel orders and a shift towards night tourism experiences [1][11]. Group 1: Tourism Growth - The top ten popular destinations included Beijing, Chengdu, Shanghai, Xi'an, Chongqing, Wuhan, Guangzhou, Qingdao, Nanjing, and Hangzhou, with Shandong's overall tourism order volume increasing by 10%, surpassing the national average [1]. - Tai'an led the nation with a 72% increase in overall order volume, driven by high-speed rail benefits and upgraded experiences [2]. - Jinan's hotel orders grew by 10%, with five-star hotels seeing an 18% increase, indicating a preference for higher-quality accommodations [4][6]. Group 2: Night Tourism and Experience Upgrades - Night tourism gained popularity, with searches for "Night Taishan" increasing by 200%, and immersive performances like "Ming Lake Show" becoming major attractions [8]. - Tai'an's night climbing orders accounted for 38% of total sales, and the average stay duration increased from 1.1 nights to 1.6 nights [2]. Group 3: Coastal Tourism - Qingdao and Rizhao saw order increases of 18% and 23%, respectively, with both cities capturing 34% of Shandong's total holiday orders [7]. - The introduction of combined travel products, such as the "Qingdao-Rizhao high-speed rail ticket + sailing experience," boosted sales significantly [7]. Group 4: International Tourism - Inbound tourism orders in Shandong doubled, with Qingdao, Tai'an, and Jinan contributing over 80% of the total [11]. - South Korea emerged as the largest source of international tourists, accounting for 35% of inbound visitors, with an average stay of 3.2 nights [16].
“错峰旅游”升温
Qi Lu Wan Bao· 2025-09-01 21:23
Group 1 - The tourism market remains active in September, with many tourists planning "off-peak travel" despite the end of the summer peak season [1] - September offers favorable weather and beautiful scenery, making it an ideal time for travel to destinations like Xinjiang and Tibet [1] - Many tourist attractions are providing discounts and promotions, such as "buy one get one free" ticket offers for local residents in Jinan [1] Group 2 - Airfare and hotel prices have significantly decreased in September, with international flight prices typically at their lowest during this month [1] - Travel agencies report a notable drop in travel product prices, with international travel to Japan seeing price reductions of 30% to 40%, and Europe seeing reductions of 10% to 20% [1] - Domestic travel products have also seen price drops of 20% to 30%, with some products nearly halved in price [1] Group 3 - September is increasingly popular among younger travelers, who are actively seeking to create travel opportunities and take advantage of discounts [2] - Young travelers are utilizing strategic leave arrangements to maximize their vacation time, allowing for extended trips at lower costs [2] - Newlyweds are also choosing September for their honeymoon, benefiting from fewer crowds and better deals [2]