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同程旅行“五一”假期首日数据:热门目的地现“一房难求” 优质周边游即时预订热度增长超100%
智通财经网· 2025-05-01 06:02
Core Insights - The travel demand during the "May Day" holiday has significantly increased, with long-distance travel becoming more popular compared to the previous year [1][2][3] Group 1: Travel Demand and Trends - Major cities such as Beijing, Shanghai, Guangzhou, Hangzhou, and Nanjing experienced a peak in passenger flow at railway and aviation stations on the first day of the holiday [2] - The proportion of flights over 1200 kilometers increased by approximately 3% compared to the same period last year, indicating a strong preference for long-distance travel [2] - The trend of "taking leave to extend the holiday" has emerged, with consumers opting for a "4 days off, 10 days holiday" strategy to avoid peak travel times [3] Group 2: Accommodation and Local Travel - There was a significant surge in hotel bookings, with some popular destinations experiencing a "one room hard to find" situation, particularly in cities like Chengdu, Chongqing, and Xi'an [4] - Instant booking for high-quality local travel packages saw an increase of over 100% compared to regular days, as consumers shifted from long-distance travel to nearby high-end accommodations [4] - Family travel demand has notably risen, with many family-themed hotel rooms being fully booked well in advance [4] Group 3: Cultural and Recreational Activities - Cultural tourism hotspots, including major museums and scenic spots, saw a peak in visitor numbers, with many venues fully booked ahead of time [5] - Iconic natural attractions and family-friendly destinations experienced a significant influx of visitors, highlighting the ongoing popularity of cultural and recreational activities during the holiday [5]