Group 1: Holiday Travel Trends - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity, with consumers able to take 3 days off and enjoy a total of 12 days off [1] - Travel bookings for this year's holidays have started approximately 3.5 days earlier than last year, with significant increases in bookings for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1][2] - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for "staggered leave" to maximize their holiday time [2] Group 2: Booking Insights - In Shanghai, holiday travel bookings have increased by over 40% year-on-year, with average spending per customer rising by 5.2%, and car rental bookings up by 89% [2] - The trend of multi-destination travel is becoming more pronounced, with popular domestic travel cities including Beijing, Shanghai, and Chengdu, while cities like Luzhou and Ma'anshan are experiencing over threefold growth in hotel bookings compared to last year [3] Group 3: Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performance venues have surged by 1.5 times year-on-year [4] - Travel products are increasingly combining cultural and commercial elements, with events like the "2025 Longing District Autumn Cultural and Commercial Tourism Carnival" being developed to enhance travel experiences [4] Group 4: International Travel Growth - The long-distance outbound travel market is booming, with the top ten countries for international hotel bookings being Japan, Thailand, and South Korea, among others [5] - The mutual visa exemption policy between China and Russia is expected to significantly boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] Group 5: Demographic Insights - The 25-29 age group is emerging as the primary demographic for travel, with a notable increase in group travel among young professionals [6] - Lesser-known destinations are gaining popularity, with significant increases in search interest for places like Ostend in Belgium and Crete in Greece [6]

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to see a significant increase in travel bookings, with consumers taking advantage of the "拼假" (staggered leave) strategy to extend their holidays [2][4] Travel Booking Trends - Travel bookings for the upcoming holidays are approximately 3.5 days ahead of last year, with substantial increases in reservations for flights, hotels, tickets, car rentals, and tour packages [2] - In Shanghai, travel bookings for the holiday period have increased by over 40% year-on-year, with car rental bookings rising by 89% [4] Consumer Behavior - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for staggered leave to maximize their holiday time [4] - The trend of multi-destination travel is becoming more pronounced, with popular domestic cities including Beijing, Shanghai, and Chengdu seeing significant interest [5] Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performances and exhibitions have increased by 1.5 times year-on-year [7] - Companies are actively promoting travel packages that combine cultural and commercial elements, enhancing the overall travel experience [8] International Travel Insights - International hotel bookings have expanded to cover 2,852 cities, with Japan, Thailand, and South Korea being the top destinations [10] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with significant increases in search and booking activity for cities like Moscow and St. Petersburg [10][11] Inbound Tourism - Inbound tourism is also experiencing growth, with foreign tourists booking stays in nearly 100 domestic cities, with Shanghai and Beijing being the most popular [11]

Group 1 - The upcoming long holiday during the Mid-Autumn Festival and National Day is expected to see a significant increase in travel bookings, with consumers able to create a "3 days off, 12 days rest" scenario by taking additional leave [1][2] - Travel booking trends indicate that this year's holiday bookings are ahead of last year by approximately 3.5 days, with substantial increases in various travel products including flights, hotels, and rental cars [1][2] - Major cities such as Shanghai, Beijing, and Chengdu are among the most popular travel destinations, with some smaller cities experiencing over threefold growth in hotel bookings compared to last year [3] Group 2 - Over 60% of consumers plan to travel across provinces, with nearly 30% intending to travel abroad, utilizing "staggered leave" strategies to maximize their holiday time [2] - The peak travel periods are expected to be concentrated from September 29 to October 1 and again from October 7 to 8, with the first period anticipated to account for over 30% of the holiday's total travel volume [2] - The integration of cultural and tourism activities is evident, with significant increases in hotel searches near popular event venues, indicating a trend towards travel experiences linked to performances and exhibitions [4] Group 3 - The international travel market is thriving, with the top ten countries for hotel bookings being Japan, Thailand, and South Korea, among others, and notable growth in bookings for destinations like Egypt and Vietnam [5][6] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] - The trend of young professionals aged 25-29 leading travel bookings is notable, with a growing interest in less conventional destinations, such as the coastal town of Ostend in Belgium, which has seen a search increase of over 30 times [6]

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity for travelers, with many consumers planning to take additional leave to extend their time off [1][3] - Travel bookings for this year's holidays have surged, with significant increases in various travel products compared to last year and the same period in 2019 [1][3] Travel Market Trends - Over 30% of workers are opting for "staggered leave" to maximize their holiday time, with many planning cross-province and international trips [3] - Major cities such as Shanghai are seeing over 40% year-on-year growth in travel bookings, with car rental bookings up by 89% [3][9] - The trend of multi-destination travel is becoming more pronounced, with popular cities including Beijing, Shanghai, and Chengdu leading the way [4] Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as seen in the increased hotel and attraction searches around major performances and exhibitions [8] - Customized travel products that combine cultural and commercial elements are being developed to enhance the travel experience [8] International Travel Insights - The long-distance outbound travel market is booming, with top destinations including Japan, Thailand, and South Korea, and significant growth in bookings for countries like Egypt and Vietnam [9][10] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [9][10] Inbound Travel Dynamics - Inbound tourism is also experiencing growth, with foreign tourists booking trips to nearly 100 cities in China, with Shanghai and Beijing being the most popular destinations [10]