Core Viewpoint - Bull Group, a leading socket manufacturer, is experiencing a decline in both revenue and net profit for the first time since 2021, raising concerns among investors [1][3]. Financial Performance - In the first half of 2025, the company reported revenue of 8.168 billion yuan, a year-on-year decrease of 2.6%, and a net profit of 2.06 billion yuan, down 8% [1]. - The first quarter of 2025 showed a revenue of 3.922 billion yuan, up 3.14%, and a net profit of 975 million yuan, up 4.91%. However, the second quarter saw revenue drop to 4.246 billion yuan, down 7.4%, and net profit fall to 1.085 billion yuan, a significant decline of 17.2% [3]. Business Segment Analysis - The electrical connection business generated revenue of 3.662 billion yuan, down 5.37%, while the smart electrical lighting business earned 4.094 billion yuan, a decrease of 2.78%. Both segments are affected by the ongoing downturn in the real estate sector [3]. - The only growth came from the new energy business, which reported revenue of 386 million yuan, a year-on-year increase of 33.52%, but this segment only accounts for 4.7% of total revenue [5]. Strategic Moves - In April 2025, the company announced a share buyback plan of 250 million to 400 million yuan for employee stock incentives, but by July, 26 employees opted out of the low-priced stock incentive, which is unusual for a listed company [9]. - The controlling shareholder, Xueping Ruan, announced a plan to reduce his stake by up to 2%, potentially cashing out around 1.6 billion yuan based on the stock price at the time [1][12]. Market Position and Future Outlook - The company has seen its market value decline by over 68 billion yuan in the past four years, with its stock price dropping from a peak of 252.64 yuan in February 2021 to below 100 yuan by October 2025, representing a 25% decrease in nine months [13][15]. - The company is exploring new growth avenues, including smart lighting products and international expansion, with overseas revenue growing by 36.75% in 2024 and 72% in the first half of 2025 [17]. - The company is at a critical juncture, needing to achieve substantial breakthroughs in smart technology, new energy, and international markets to secure its future growth [19].