Core Insights - The Chinese consumer-grade AI/AR glasses market is projected to reach sales of 262,000 units in the first half of 2025, representing a year-on-year growth of 73%, marking a historical high [1] - Screenless AI glasses are identified as the core growth driver with a remarkable year-on-year increase of 463, indicating a significant shift in consumer preferences [1] - Major brands such as Thunderbird and Xiaomi are leveraging technological advancements and ecosystem development to propel the industry into a new phase of large-scale adoption [1] Market Outlook - CINNO Research forecasts that the shipment volume of AI/AR glasses in China will reach 900,000 units by 2025, reflecting a year-on-year increase of 133%, with the industry expected to surpass a scale of 100 billion within three years [1] - Despite existing challenges, policy support and market potential continue to underpin optimistic expectations for the sector [1] Competitive Landscape - Domestic brands are building content ecosystem barriers through three dimensions: cross-device collaboration, cross-field applications, and cross-industry cooperation, which are crucial for competitive advantage [1] - Technological breakthroughs and ecosystem enhancements are identified as key variables determining success in the market [1]

Group 1 - The Chinese consumer-grade AI/AR glasses market experienced explosive growth, with sales reaching 262,000 units in the first half of 2025, a year-on-year increase of 73% [1][2] - The market is driven by government subsidies and the 618 e-commerce promotion, leading to a new wave of product iteration across three major segments: split AR glasses, screen AI glasses, and non-screen AI glasses [2][6] - Non-screen AI glasses led the market with a staggering year-on-year growth of 463%, driven by products like Thunder V3 and Xiaomi AI smart glasses, which integrate AI voice interaction and health monitoring features [2][4] Group 2 - Local brands are diversifying the market, with Thunder leading with a 39% market share and a year-on-year sales increase of 113%, while Xiaomi entered the market with a 12% share, achieving rapid sales growth [4][5] - Thunder's new product launches, including the Air 3S series and X3 Pro AR glasses, have contributed to its strong market position, while Xiaomi's AI glasses achieved 31,000 units sold in the first week [4][5] Group 3 - The dual engines of government policy and e-commerce promotions have significantly boosted the AI/AR market, with consumers benefiting from a 15% subsidy and promotional discounts during the 618 shopping festival [6] - During the core promotional period from May 20 to June 20, sales of AI/AR products across major e-commerce platforms reached 59,000 units, with AR products seeing an increase of over 130% [6] Group 4 - Local brands are focusing on building a content ecosystem to achieve breakthroughs, emphasizing cross-device collaboration, cross-domain applications, and cross-industry cooperation [8] - The integration of AR devices with mobile phones and partnerships with cloud services and content platforms are key strategies for enhancing user experience and expanding market applications [8]