此次融资，也是国内主流运营商们，首次共同投资智能眼镜赛道。 "运营商们判断，行业到了一个爆发的拐点。"雷鸟创新创始人兼CEO李宏伟坦言。 "释放出的产业信号是，AR终端已被纳入国家通信基础设施战略视野，成为运营商布局下一代个人计算 中心的抓手。" 科方得咨询机构负责人张新原对《21CBR》分析称，此次融资为AR行业注入资本动能，而运营商通过 绑定头部硬件企业，提前卡位标准制定与生态主导权。 据行业媒体披露，除了现金投资，运营商们还与雷鸟创新签署了一份长期战略合作协议，内容涵盖 eSIM和相关技术、充话费送眼镜、渠道铺设和云服务等。 两大电信巨头，同时看中一家深圳公司。 1月5日，雷鸟创新宣布，拿到新一轮融资。由中国移动链长基金与中信金石领投，中国联通旗下的联创 创新基金等机构参投，融资额超过10亿元。 雷鸟创新号称"AR四小龙"之一。截至2025年9月末，其全球市场份额达24%，连续两个季度蝉联全球AR 智能眼镜出货量第一。 雷鸟成立于2021年，由TCL电子孵化。 其拥有AI+AR眼镜X系列、观影眼镜Air系列，以及AI拍摄眼镜V系列等。雷鸟也是全球唯一实现量产全 彩Micro LED AR眼镜的企业。 《 ...

智能眼镜产品迎来爆发期。今年以来，雷鸟创新、小米、Rokid、百度、夸克接连发布智能眼镜产品，"百镜大战"激战正酣。 产品的集中发布释放了市场潜力，IDC数据预测，未来5年中国智能眼镜市场的复合增长率将达到55.6%，增速位居全球首位。 创业公司看上了增长潜力，大厂聚焦于AI硬件入口，供应链企业则想在智能眼镜"淘金热"中充当"卖铲人"，博士眼镜便是其中之 一。12月8日，博士眼镜发布公告，称将通过发行可转债的方式募资不超过3.75亿元，其中超九成资金将用于门店扩展。 01线下买智能眼镜，绕不开博士 智能眼镜已经成为消费电子市场中不可忽视的一大品类。 数据显示，今年双11期间，天猫智能眼镜品牌成交额同比暴增2500%，京东的智能眼镜也以346%的成交额同比增速，拿下了11月 11日当天平台3C数码品类增长的首位；线下市场同样展示出对于智能眼镜的消费热情，鳌头财经走访重庆多家眼镜零售门店发 现，前不久发布的夸克AI智能眼镜目前处于断货状态。 "博士眼镜对于智能眼镜的布局比较早，大家所熟知的品牌基本我们都有合作，每逢新产品上市都有许多顾客来店问询、购 买。"重庆龙湖天街博士眼镜店一店员表示。 鳌头财经走访多家门店发 ...

Core Insights - In 2025, AI glasses have emerged as a significant trend in the tech industry, with major companies like Meta, Google, and Apple making substantial advancements and product launches in this space [1][3] - Domestic companies in China, including Huawei, Xiaomi, Alibaba, and ByteDance, are also actively developing AI glasses, with notable products like Alibaba's Quark AI glasses experiencing high demand [1][3] - The competition landscape is diverse, with various types of AI glasses categorized into AI audio glasses, AI photography glasses, and AI+AR glasses, each with distinct functionalities [3][7] Industry Overview - The AI glasses market is driven by advancements in large model technology, with companies recognizing the necessity to invest in AI glasses to avoid falling behind in the AI race [3][21] - Meta's Ray-Ban smart glasses have set a successful precedent, selling over 1 million units and demonstrating the feasibility of integrating AI capabilities into eyewear [3][21] - The market is expected to see significant sales growth, with projections indicating that AI glasses could reach 7 million units sold, with Meta accounting for 5 million of that total [9] Competitive Landscape - Major competitors in the AI glasses market include: - Internet platform companies like Alibaba, Baidu, and ByteDance, leveraging their ecosystem advantages [8] - Hardware manufacturers such as Xiaomi and Huawei, utilizing their supply chain and user base [9] - New automotive entrants like Li Auto, which are creating niche products tailored to specific use cases [9] - Specialized XR/AR companies like Rokid and Thunderbird, focusing on optical display technology and lightweight designs [9] Market Dynamics - The pricing of AI glasses varies widely, from hundreds to thousands of yuan, reflecting the differentiation in product features and target markets [12] - The current market is characterized by a mix of established tech giants and agile startups, each pursuing different strategies to capture market share [10][20] - The demand for AI glasses is still being evaluated, with concerns about whether consumers truly need such devices compared to existing technologies like smartphones [13][19] Future Outlook - The AI glasses market is anticipated to evolve, with companies needing to address privacy concerns and enhance user experience to transition from novelty items to essential tools [17][24] - The exploration of AI glasses is seen as a stepping stone towards more advanced human-machine interactions, potentially leading to future innovations like implantable devices or brain-computer interfaces [24][22] - As the market matures, companies are expected to focus on validating the value of AI glasses in B2B applications while nurturing consumer interest in C2C scenarios [20][22]

2025年，AI眼镜成了科技圈的"显学"。 Meta的Ray-Ban智能眼镜在2025年2月销量突破200万副，全年预计冲刺出货量400-500 万副；海外巨头谷歌携手三星重启AI眼镜项目，苹果敲定AI眼镜发 布时间表。 国内企业也闻风而动。华为、小米、阿里、字节等国内大厂纷纷高调亮出相关布局，其中阿里夸克的AI眼镜S1目前在天猫旗舰店的预售期达到了45天， 一"镜"难求；国内AR独角兽企业Rokid（乐奇）、雷鸟创新等专业玩家也在持续迭代AI眼镜新品。 AI眼镜催化时间线，图/东吴证券 表面看，这是一场由大模型技术驱动的新硬件浪潮，但大厂无一例外地都选择了押注AI眼镜，各怀心事。 人工智能竞赛中，不进则退。此前，在大厂尚未将AI大模型列为战略重心的窗口期，部分创业公司率先突围，譬如月之暗面推出的Kimi就凭借长文本等 差异化优势，迅速俘获了海量用户。 即便是腾讯这样的科技巨头，也曾在赛道初期出现战略误判，对 To C 端大模型布局相对保守，旗下产品元宝的面市滞后于同业。 大模型竞赛中曾"吃亏"的公司，绝不愿在下一代终端入口上再次掉队，硬件成为争夺用户注意力和数据闭环的新一道防线。 而当前被寄予厚望的，正是A ...

Core Insights - Meta's AI glasses have sold out again, indicating strong demand for its products, including the Oakley Meta Vanguard and upgraded Ray-Ban Meta AI glasses [1] - The overall smart glasses market in China is still in its early stages, with no clear leading brand yet, suggesting potential for various brands to emerge as market leaders [2] - The Chinese smart glasses market is experiencing significant growth, with a reported 116.1% year-on-year increase in shipments [4] Group 1: Meta's Performance - Meta's smart glasses series sold approximately 750,000 units in Q2, a 50% increase from Q1, with total sales for the first half of the year reaching 1.26 million units [1] - The total sales of Meta's smart glasses are nearing 3 million units, showcasing the brand's strong market presence [1] Group 2: Competitor Landscape - Domestic brands like Alibaba, Baidu, and Xiaomi are entering the smart glasses market, with Xiaomi's AI glasses achieving 30,000 activations in the first week, setting a record for sales speed [2][3] - Rokid announced a sales figure of 300,000 units for its Rokid Glasses, although this figure has been met with skepticism due to lack of transparency in actual sales data [3] Group 3: Market Dynamics - The smart glasses market in China is characterized by rapid growth, with a reported 82.3% increase in global shipments, and a 145.5% increase in China's shipments in Q2 [4] - Despite the growth, the overall scale of the smart glasses market remains small compared to smartphones, indicating that it is still a niche market [4] Group 4: Supply Chain Challenges - The industry faces supply chain issues, with manufacturers inflating sales figures to gain leverage in negotiations, which complicates the development and production processes [5][7] - Companies like Rokid are experiencing delays and price increases, attributed to supply chain problems and the inability to meet production standards [10] Group 5: Future Outlook - The smart glasses industry lacks a clear development path, with questions about whether products will focus on high-performance hardware or serve as ecosystem platforms [11] - The entry of larger companies into the market may lead to a reshuffling of existing players, with smaller brands potentially facing challenges in maintaining market share [11]

Group 1 - Apple has paused its Vision Pro headset upgrade plans to focus on developing smart glasses to compete with Meta Platforms [1] - Apple was initially planning to launch a lighter and cheaper version of the headset, code-named N100, in 2027, but has redirected resources to smart glasses development [1] - Apple is reportedly developing at least two models of smart glasses, with the first model, code-named N50, expected to be compatible with iPhone and debut as early as next year [1] Group 2 - The AI glasses industry has experienced explosive growth this year, with major companies releasing new products and a significant increase in shipment volumes [2] - Analysts believe that the recent launches of AI glasses by several tech giants indicate a high level of industry prosperity [2] - The AI glasses sector is transitioning from technological exploration to large-scale commercialization, recognized as a strategic value for the next generation of human-computer interaction [2] Group 3 - Companies like 康耐特光学 (Conant Optical) are expected to benefit from the AI glasses industry upgrade trend, with a focus on high-performance integrated solutions [2] - 蓝思科技 (Lens Technology) is set to exclusively supply core components for Meta's next-generation Ray-Ban AI glasses, which will feature AR display capabilities [2] - 小米集团 (Xiaomi) has launched its first AI glasses, positioning them as a personal smart device and AI entry point [3]

Core Viewpoint - The smart glasses market is experiencing significant changes, with increased competition from both established tech giants and emerging startups, particularly in the AR and AI segments [2][8]. Company Summary - Thunderbird Innovation, a startup focused on AR glasses, has completed its third round of financing in six months, indicating a strong demand for funding [3][4]. - The company has developed the Thunderbird X2, the world's first dual-lens full-color MicroLED waveguide AR glasses, showcasing its technological innovation [6][7]. - Despite being a leader in the AR glasses market, Thunderbird Innovation faces intense competition from major players like Xiaomi and Huawei, who are focusing on AI glasses [11][19]. Industry Summary - The global smart glasses market is projected to reach 14.518 million units by 2025, with the Chinese market expected to hit 2.907 million units, reflecting year-on-year growth of 42.5% and 121.1% respectively [8]. - AI glasses are gaining traction, with a significant increase in their market share, accounting for 78% of total shipments in the first half of 2025, up from 46% the previous year [12]. - The competitive landscape is shifting, with companies that possess large models, AI application entry points, and hardware ecosystems likely to gain an advantage [19][20].

Core Insights - The Chinese audio and audio recording glasses market experienced significant growth in Q2 2025, driven by the launch of new products from Xiaomi, including the Xiaomi AI glasses and Thunderbird V3, leading to a market share increase to 19.7% [3]. Market Performance - In Q2 2025, the total shipment of smart glasses in China reached 664,000 units, marking a year-on-year increase of 145.5% [2]. - The audio and audio recording glasses segment saw shipments of 514,000 units, reflecting a remarkable year-on-year growth of 256.6% [3]. - The AR/VR market in China recorded shipments of 150,000 units in Q2 2025, with a year-on-year growth of 18.7% [3]. Market Segmentation - The AR & ER category significantly contributed to the growth, achieving a market share of 76.4% with a year-on-year increase of 61.8%, while the VR & MR segment faced a decline of 36.2% [3]. - The competitive landscape is shifting, with notable performances from products like the Thunderbird Air 3S and Xreal One, while Pico experienced a decline due to a product transition period [3]. Future Projections - The Chinese smart glasses market is projected to reach 2.846 million units by 2025, representing a year-on-year growth of 116.4%, with audio and audio recording glasses expected to account for 2.202 million units, growing by 183.2% [3]. - The AR/VR device shipments are anticipated to reach 644,000 units, reflecting a year-on-year growth of 19.8% [3]. Industry Trends - Analysts predict that the second half of 2025 will see a comprehensive deepening of the smart glasses market in China, with a focus on AI ecosystem integration, channel optimization, technological collaboration, and matching of scene demands [4].

Group 1: Meta's Smart Glasses Launch - Meta is set to launch its first consumer smart glasses with a built-in display, potentially named "Celeste," priced at $800, which may deter some buyers [1] - The glasses will feature a small digital display on the right lens for notifications and will include functionalities like AI assistants, cameras, and live streaming to social media platforms [1] - The second-generation Ray-Ban smart glasses start at $379, indicating a range of pricing for consumers [1] Group 2: Industry Growth and Market Potential - Analysts predict a robust growth trajectory for the AI glasses industry, with Ray-Ban Meta glasses experiencing over 200% growth in the first half of the year [2] - Xiaomi aims for a shipment target of 500,000 units for its AI glasses, reflecting the competitive landscape and product pipeline in the market [2] - The global shipment of smart glasses is expected to reach 13-15 million units by 2026, driven by advancements in technology and increased consumer interest [1] Group 3: Related Companies and Developments - 康耐特光学 is positioned to benefit from the AI glasses industry upgrade, focusing on high-performance integrated solutions and strategic partnerships [3] - 蓝思科技 is set to supply key components for the next-generation Ray-Ban AI glasses, which will include AR display features [3] - TCL Electronics is launching its AI shooting glasses, priced at 1,799 yuan, indicating a diversification of product offerings in the smart glasses market [3] Group 4: Other Major Players - Xiaomi has introduced its AI glasses as part of a broader ecosystem, emphasizing personal AI capabilities and first-person perspective features [4] - 百度 has launched the "Baidu AI Glasses," claiming it to be the world's first native AI glasses equipped with a Chinese large model [4] - 阿里巴巴 has unveiled its self-developed "Quark AI Glasses," designed as an all-weather personal assistant, integrating deeply with its ecosystem [4]

Core Insights - The global smart eyewear market is projected to ship 2.555 million units in Q2 2025, representing a year-on-year growth of 54.9% [1] - The audio and audio capture glasses segment is expected to see significant growth, with shipments reaching 1.618 million units, a remarkable increase of 256.8% [1] - The AR/VR market is experiencing a decline, with shipments of 937,000 units, down 21.6% year-on-year [1] Smart Eyewear Market Overview - In Q2 2025, China's smart eyewear market is expected to ship 664,000 units, marking a year-on-year growth of 145.5% [1] - The overall smart eyewear market in China is projected to reach 2.846 million units in 2025, reflecting a growth of 116.4% [5] Audio and Audio Capture Glasses Market - China's audio and audio capture glasses market is anticipated to ship 514,000 units in Q2 2025, with a year-on-year increase of 256.6% [2] - The launch of new products from Xiaomi, including AI glasses, has significantly contributed to market growth, increasing the market share to 19.7% [2] AR/VR Market Dynamics - China's AR/VR market is expected to ship 150,000 units in Q2 2025, showing a year-on-year growth of 18.7% [3] - The AR&ER category is driving growth, with a market share of 76.4%, up 61.8% year-on-year, while the VR&MR segment continues to decline [3] Market Channel Development - The smart eyewear market is shifting towards accelerated offline channel development, with retail channel shipments increasing by 4.0% year-on-year [7] - Major manufacturers are focusing on partnerships with traditional eyewear chains to enhance product availability in offline stores [7] International Expansion of Domestic Manufacturers - Domestic smart eyewear manufacturers are increasing their overseas market presence, with significant growth in North America, Europe, and Asia-Pacific [8] - Companies like Xreal and Xiaomi are forming strategic partnerships to enhance their global footprint and product offerings [8] Integration of AI Models - The adoption rate of smart eyewear products with AI model integration is expected to rise, with a year-on-year increase of 14.4% in Q2 2025 [9] - The market is entering a phase of deeper exploration and optimization in AI model adaptation and software collaboration [9][10]