以下文章来源于AI故事计划 ，作者赵芮 AI故事计划 . 人在AI时代的命运。这个编辑部致力于记录AI时代的真实故事。 AI眼镜，悄悄掀起退货潮。 文 ｜ 赵芮 编辑 ｜ 张霞 来源｜ AI故事计划（ID：AIstory1） 封面来源 ｜ IC Photo 抢购一窝蜂，退货一阵风 仅仅三个小时的体验，李铖就决定和AI眼镜说拜拜了。 李铖热爱外出并记录，所有的社媒账号都被他取名为"粗去丸"。号称能拍照和实时翻译的智能眼镜，精准击中了他的需求点。因此，当看到1999元就能拿下 一款"外挂神器"时，他毫不犹豫地入手了。 结果期待落空了。戴上眼镜后，李铖打开了一段日本的旅行真人秀视频，呼叫小爱同学启用同传翻译。没讲几句，他便感受到AI眼镜的"力不从心"：手机屏 幕上的翻译与视频下方的字幕基本无法对应，常常落后几秒后才姗姗来迟，声音和画面也不同步。 对于最终的翻译结果，他感觉"每个字都认识，但组合在一起却不知什么意思。" 图 | 李铖连夜退货 李铖把自己的使用体验发布到了小红书上，隔天醒来发现获得近三万的浏览量和两百多条评论，流量比以前的帖子翻了近10倍。 抢购一窝蜂，退货一阵风。今年国产AI眼镜市场爆发增长，仅上半年 ...

Core Viewpoint - The rapid rise and subsequent decline of AI glasses in the market highlight the gap between consumer expectations and actual product performance, leading to significant return rates and negative feedback from users [5][12][28]. Group 1: Market Performance - Xiaomi AI glasses sold nearly 50,000 units within three days of launch, indicating strong initial demand [14]. - The overall market for smart glasses in China is projected to reach 2.907 million units in 2023, with multiple brands entering the competition [14]. - Despite the initial sales success, a wave of returns has emerged due to poor user experiences, with some estimates suggesting return rates could be as high as 40% to 50% [28][30]. Group 2: User Experience Issues - Users reported significant issues with the AI glasses, including connectivity problems, subpar audio and video quality, and heavy weight, leading to discomfort [8][14][15]. - Specific complaints included delayed translation features, poor photo quality, and awkward design that caused discomfort during extended use [10][11][15]. - The AI glasses' functionality, such as smart recognition and translation, often failed to meet user expectations, resulting in frustration and dissatisfaction [11][15]. Group 3: Competitive Landscape - Major tech companies like Huawei, Alibaba, and Baidu are entering the AI glasses market, intensifying competition [12][22]. - The market has seen a surge in new products, with over ten new models launched in the first half of the year, but many have faced similar criticism regarding performance [12][14]. - The entry of companies like Flash Technology, which offered a lower-priced model, did not prevent negative feedback regarding product quality and functionality [22][23]. Group 4: Historical Context - The history of smart glasses dates back to Google's launch of Google Glass in 2012, which ultimately failed due to high costs and privacy concerns [18][20]. - The market saw a resurgence in 2023 with Meta's collaboration with Ray-Ban, which successfully integrated AI features while focusing on style and comfort [21][22]. - The current landscape is characterized by a rush of companies attempting to capitalize on the AI glasses trend, but many are struggling with product quality and consumer acceptance [28].

Core Viewpoint - The rapid rise and fall of AI glasses in the market highlights significant consumer dissatisfaction with product performance and functionality, leading to a high return rate and questioning the viability of the product category [2][7][17]. Group 1: Market Dynamics - Xiaomi's AI glasses sold nearly 50,000 units within three days of launch, indicating a strong initial demand [2][7]. - The Chinese smart glasses market is projected to reach 2.907 million units in 2023, driven by multiple new entrants including major tech companies like Huawei and Alibaba [7][12]. - Despite the initial sales success, the market is experiencing a wave of returns due to poor user experiences, with return rates estimated between 40% to 50% [17]. Group 2: Consumer Experience - Users reported significant issues with the AI glasses, including connectivity problems, subpar audio and video quality, and uncomfortable weight, leading to a quick decision to return the products [4][8][19]. - Specific complaints included delayed translation features, poor image quality, and awkward design, which did not meet consumer expectations [5][8][9]. - The experience of users like Li Cheng, who faced multiple functional shortcomings, reflects a broader trend of consumer disappointment with AI glasses [4][19]. Group 3: Historical Context - The history of smart glasses dates back to Google's Glass in 2012, which ultimately failed due to high costs and privacy concerns, setting a precedent for future products in the category [11][12]. - The recent resurgence in interest, particularly with Meta's collaboration with Ray-Ban, has reignited competition among tech companies, but many products still struggle with fundamental issues [12][13]. Group 4: Competitive Landscape - The entry of various companies into the AI glasses market has led to a competitive environment, with brands like Rokid and Flash Technology launching their products at lower price points [13][14]. - Despite aggressive pricing strategies, many new entrants face similar pitfalls as established brands, leading to negative consumer feedback and product returns [13][14][16]. - The market is characterized by a rush of innovation but also a lack of maturity in product development, resulting in a disconnect between consumer expectations and actual product performance [17].

Group 1 - Alibaba announced the launch of its first self-developed AI glasses, Quark AI Glasses, at the 2025 World Artificial Intelligence Conference, marking a significant entry into the AI product market after integrating its AI To C business [1][7] - The Quark AI Glasses feature dual-core, dual-system, and dual-battery design, ensuring extended battery life with replaceable batteries and charging stations, and support for multiple AI capabilities such as calls, music, translation, and meeting minutes [1] - The competition in the AI glasses market is intensifying, with various tech companies and traditional eyewear manufacturers entering the field, leading to a "battle of hundreds of glasses" [1][2] Group 2 - The AI glasses market is projected to see significant growth, with global shipments expected to reach 12.8 million units by 2025, a 26% increase year-on-year, and China's market expected to grow by 107% to 2.75 million units, making it the largest globally [3] - Industry experts highlight that while the current excitement around AI glasses is notable, underlying challenges such as chip computing power, optical display issues, and ecosystem development remain significant hurdles [2][3] - Policy support is emerging, with regions like Zhejiang and Shanghai providing incentives for AI glasses, including subsidies to stimulate consumer demand [2] Group 3 - The AI glasses industry is witnessing collaborative efforts, with companies like Hisense and XREAL forming strategic partnerships to advance technology and market expansion [3] - The global AI glasses market is expected to see a surge in sales, with estimates suggesting 3.5 million units sold by 2025, a 230% increase from previous years [4] - Key players in the AI glasses supply chain, such as TCL Electronics and Sunny Optical Technology, are actively developing new products and technologies to meet market demands [5][6]

Summary of Conference Call Company and Industry - The conference call focused on the AI eyewear industry, specifically discussing the product lines of the company, which is identified as "雷鸟" (Leiniao) [1][2]. Core Points and Arguments - **Product Lines**: The company has two main product lines centered around BirdBox (BB technology) and color waveguide technology. The first line emphasizes a split design for enhanced viewing experiences, while the second line offers a more convenient all-in-one product, the X series [1]. - **R Series Update**: The R series has introduced the R3s and R3s Pro, which are performance upgrades from the previous R3 model, with a more affordable pricing strategy. The V series did not see significant updates due to the recent product release cycle [2]. - **B Series Launch**: The B series introduced the B340 model aimed at family users. The company has made three major updates to enhance user experience based on feedback [3]. - **Market Dynamics**: The current market for AI eyewear is limited, primarily focusing on split-viewing and gaming experiences. The company anticipates that future large-scale sales will likely come from lighter, longer-lasting products like NEO V3 and MapleMeta [3]. - **Commercial Considerations**: The company is navigating complex commercial considerations, particularly with the X series products, which utilize advanced waveguide technology. The performance of these products is strong, but they face challenges in weight, pricing, and heat dissipation [4]. - **X3 Pro Product Launch**: The X3 Pro is positioned as a showcase of the company's technological capabilities, featuring industry-first technologies and materials. The product's weight has been reduced to 76 grams, a 36% decrease compared to previous models, but it is priced at 8999, indicating a premium positioning [5][6]. - **Strategic Positioning**: The X3 Pro is intended to set a benchmark in the industry, reflecting the company's commitment to innovation and exploration in the AI eyewear space. The Air 3 and Air 3s products focus more on indoor viewing experiences [6]. Other Important Content - **Technological Innovations**: The X3 Pro incorporates various first-time technologies in the industry, including magnesium alloy materials and gentle waveguide materials, highlighting the company's focus on advanced engineering [5]. - **Market Challenges**: The overall industry remains in a low growth state, and the commercial success of new products may lag behind initial expectations due to pricing and market demand constraints [4]. This summary encapsulates the key discussions and insights from the conference call, providing a comprehensive overview of the company's product strategy and market positioning in the AI eyewear industry.

Core Insights - The article discusses the upcoming AI Product List Annual Conference, highlighting its significance in the AI industry and the various topics that will be covered during the event [1][3]. Event Overview - The conference will feature discussions on global AI product trends, hardware innovations, and the evolution of AI in creative industries [3][4]. - Notable speakers include industry leaders and founders from various AI companies, emphasizing the collaborative nature of the event [3][4]. Key Sessions - Roundtable discussions will focus on topics such as the current state and future of AI glasses, hardware innovation under generative AI, and the potential of robotics in households within the next decade [4][5]. - The event will also include a public lecture on investment opportunities in the AI era, led by prominent venture capitalists [4]. Awards and Recognition - The conference will announce the "2025 AI MVP TOP 50" and "2025 China AI Potential Enterprises TOP 50," recognizing leading companies in the AI sector [5]. Networking Opportunities - The event will provide opportunities for networking among attendees, including a dedicated session for free interaction and an exclusive dinner for invited guests and AI Product List members [5][6].

Core Viewpoint - The launch of Xiaomi's first AI glasses at a starting price of 1999 yuan marks a significant entry into the competitive smart glasses market, positioning itself against Meta's offerings and aiming to be a key component of Xiaomi's "smart ecosystem" strategy [1][15]. Industry Overview - The smart glasses market has gained significant traction in 2023, with over 10 new models launched in May alone, indicating a growing interest from various manufacturers [2]. - According to IDC, global smart glasses shipments reached 1.487 million units in Q1 2023, a year-on-year increase of 82.3%, with China accounting for 494,000 units, representing over 25% of the market [4]. - The global smart glasses market is projected to reach 14.518 million units in 2023, reflecting a year-on-year growth of 42.5%, highlighting its potential as a lucrative market [4]. Competitive Landscape - Meta's Ray-Ban leads the market with over 2 million units sold by February 2023, but its high price point of $299 (approximately 2144 yuan) limits its accessibility to average consumers [7]. - Other competitors in the Chinese market include Huawei, which integrates its smart glasses with the HarmonyOS for enhanced audio and health monitoring, and Rokid, which has received 250,000 pre-orders for its glasses [7][10]. - Xiaomi's AI glasses are designed with a focus on user experience, featuring a lightweight design and advanced functionalities such as a 12-megapixel camera and AI capabilities, which may enhance its competitive edge [20]. Technological Advancements - The current technological shift in AI glasses is moving from "no screen" to "full-color display," with single-color AR glasses becoming more affordable due to advancements in manufacturing [10]. - The industry is facing challenges with full-color displays, including issues with yield rates and color dispersion, which keep costs high despite some brands achieving breakthroughs [12]. - AI integration is becoming a core competitive factor, with companies like Xiaomi and Meta enhancing their products with advanced AI functionalities for improved user interaction [13][14]. Product Features and Pricing - Xiaomi's AI glasses feature a D-shaped frame optimized for comfort, weighing 40 grams, and include functionalities such as rapid photo capture and third-party app support [18][20]. - The glasses are priced competitively at 1999 yuan for the standard version, with higher-end models priced at 2699 yuan and 2999 yuan, making them attractive compared to other high-functionality models in the market [20]. - Despite the competitive pricing, Xiaomi faces challenges in weight management and user privacy concerns, which are critical for user adoption [21][23].

Investment Rating - The report maintains a positive outlook on the smart glasses industry, indicating a robust growth trajectory and recommending attention to key players such as 康耐特光学, 明月镜片, 博士眼镜, and 英派斯 [5][31]. Core Insights - The smart glasses market is experiencing rapid growth, driven by the introduction of AI and AR glasses, with significant potential for long-term expansion [2][6]. - The industry is at a pivotal point where traditional eyewear is evolving, and midstream lens manufacturing and downstream eyewear channels remain crucial [3][7]. - The report highlights the increasing integration of advanced functionalities in smart glasses, which enhances user interaction and expands application scenarios [18][19]. Summary by Sections 1. Smart Glasses: AI and AR Glasses Flourishing - AI glasses, exemplified by Meta's RayBan Meta, have ignited market interest, with significant sales growth expected [24][29]. - AR glasses are evolving with continuous optical solution iterations, broadening their application scope [6][18]. - The market is witnessing a surge in domestic players, with companies like 雷鸟创新, Xreal, and Rokid rapidly developing their product lines [4][6]. 2. Transformation of Traditional Eyewear - The midstream lens manufacturing sector is seeing steady global demand growth, with a shift towards higher-value, functional products [4][7]. - Downstream channels, particularly offline retail, play a vital role in capturing consumer trends and facilitating product development [9][7]. - The report emphasizes the importance of collaboration between smart glasses manufacturers and established eyewear retailers to enhance market penetration [9][7]. 3. Key Companies to Watch - 康耐特光学 is positioned as a leading lens manufacturer, focusing on domestic market growth and XR business opportunities [5][31]. - 明月镜片 is enhancing its product structure and actively engaging in high-growth segments like AI glasses [5][31]. - 博士眼镜 is expanding its retail presence and integrating smart glasses into its service offerings [5][31]. - 英派斯 is diversifying into the AI glasses sector while maintaining steady growth in its core fitness equipment business [5][31].

Core Insights - The smart glasses market is rapidly expanding, with a notable increase in shipments and a shift towards lightweight and aesthetically pleasing designs that cater to a broader audience [2][5][9] - Major players like Qualcomm and Google are entering the market, promoting standardization and the transition towards lightweight smart glasses [1][4] - The integration of advanced AI models is enhancing the functionality of smart glasses, making them more appealing to consumers [6][7] Market Trends - In Q1, global smart glasses shipments reached 1.487 million units, a year-on-year increase of 82.3%, with China accounting for 494,000 units, up 116.1% [2] - The lightweight smart glasses segment is gaining traction due to its broader applicability and lower entry barriers for consumers, leading to faster commercialization compared to traditional devices [5][9] - The AR/ER market is shifting focus, with Q1 shipments reaching 86,000 units, representing a 63.8% market share and a 64.0% year-on-year growth [4] Competitive Landscape - Domestic manufacturers are increasingly competing with established brands like Meta, focusing on innovative applications and leveraging AI capabilities [4][10] - The audio and audio-capturing glasses market saw a shipment of 359,000 units in Q1, marking a 197.4% increase, driven by products from companies like Xiaomi and Huawei [3] - Partnerships between smart hardware manufacturers and traditional eyewear companies are becoming more common, enhancing distribution channels and market reach [10] Technological Developments - The development of powerful AI models is crucial for the advancement of smart glasses, improving their semantic understanding and multi-modal interaction capabilities [6][7] - The challenge of balancing lightweight design, high performance, and long battery life remains a significant hurdle for manufacturers [7][8] - The use of advanced chips, such as Qualcomm's Snapdragon AR1, is essential for achieving the desired functionality while maintaining a lightweight form factor [8]

Core Viewpoint - The anticipation for Apple's AR glasses at WWDC 2025 was high, but the company did not meet expectations, leading to increased focus on competitors like Meta and Google in the AR and AI glasses market [2][4]. Group 1: Apple and Its Position - Apple did not release AR glasses at WWDC 2025, disappointing many who expected a significant announcement [2]. - The company has been slow to enter the AR market, especially as competitors ramp up their offerings [2][36]. Group 2: Competitors' Developments - Google emphasized its commitment to XR glasses at Google I/O 2025, highlighting the launch of Android XR in collaboration with Samsung and Qualcomm [5][7]. - Google showcased new AR prototypes and partnerships with fashion brands, indicating a strong push into the AR space [11][13]. - Meta continues to invest heavily in AR technology, with significant projects like Project Orion and Project Aria Gen 2, positioning itself as a leader in the AR market [32][34]. Group 3: Emerging Players - Rokid launched its AR glasses, which feature translation and subtitle capabilities, gaining attention in the market [14][18]. - The demand for Rokid Glasses has been high, with limited availability creating a sense of exclusivity [20][22]. - The domestic XR device market saw a significant increase in shipments, with AR devices leading the growth [23][24]. Group 4: Market Trends and Future Outlook - The AR market is experiencing rapid growth, with AR device shipments increasing by 157% year-on-year [23]. - AI glasses are becoming a transitional product towards AR, with significant sales driven by companies like Meta [30][31]. - The future of AR glasses remains uncertain, with varying predictions on their mainstream adoption timeline [36][37].