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重磅发布!九部门联合部署!
Jin Rong Shi Bao· 2025-10-20 13:07
Core Viewpoint - The Ministry of Commerce and nine other departments jointly issued the "Guiding Opinions on Promoting High-Quality Development of the Accommodation Industry," which outlines 17 specific policies across six key areas to enhance the accommodation sector's quality and sustainability [1] Group 1: Enhancing Brand and Internationalization - The guiding opinions encourage accommodation operators to improve service standards and management levels, promote brand influence, and cultivate mid-to-high-end hotel and homestay brands to create internationally recognized accommodation brands [2] - Support for international cooperation through management output, brand authorization, and participation in international exhibitions is emphasized, aiming to reduce overseas operational costs through supply chain alliances [2] Group 2: Integration with Other Industries - The opinions advocate for the integration of accommodation with cultural, entertainment, tourism, health, and education sectors, promoting diverse business models such as themed hotels and innovative formats like esports hotels [3] - There is a focus on creating inclusive services for elderly and children travelers, as well as supporting new accommodation models and historical hotel renovations with policy incentives [3] Group 3: Digital Transformation and Smart Solutions - The guiding opinions promote digital transformation in the accommodation sector, leveraging technologies like big data, IoT, and AI to enhance operational management and customer engagement [4] - The initiative includes the development of "AI + Hotel" solutions, expanding services such as virtual room selection and smart control systems to improve guest experiences [4] Group 4: Green Development and Sustainability - The opinions stress the importance of adopting green low-carbon standards and encourage the use of clean energy and environmentally friendly materials in the accommodation industry [5][6] - There is a push for waste reduction and the promotion of water-saving practices, alongside initiatives for green accommodation consumption and ESG framework development [6]
商务部等9部门:引导住宿经营主体开展数字化转型
Core Viewpoint - The Ministry of Commerce and nine other departments have issued guidelines to promote high-quality development in the accommodation industry, emphasizing digital transformation and the use of advanced technologies like big data, IoT, and AI to enhance operational management and customer engagement [1] Group 1: Digital Transformation - Accommodation operators are encouraged to adopt digital transformation strategies, utilizing new information technologies to re-engineer business processes and improve decision-making capabilities [1] - Large enterprises, platform companies, and digital ecosystem partners are urged to enhance digital empowerment, which will help elevate the smart capabilities of small and micro businesses [1] Group 2: AI Integration - The guidelines promote the integration of "AI + hotel" initiatives, expanding the supply of services such as virtual room selection, smart voice control, contactless robots, and intelligent audio-visual systems to enhance guest immersion experiences [1] Group 3: Enhanced Guest Experience - The initiative aims to improve hotel television services, including features like one-click live streaming, a single remote control for TV, ad-free startup, and ultra-high-definition live channels, to provide a superior and convenient viewing experience for guests [1]