Core Insights - The article discusses the phenomenon of "free material" (无料) culture among young people, which has evolved from the subculture of the ACG (Anime, Comic, Game) community into a mainstream social interaction method at events like concerts and film festivals [1][5][20] - This culture emphasizes emotional consumption and community bonding, allowing individuals to express their love for certain IPs (intellectual properties) through the creation and exchange of handmade items [1][2][5] Group 1: Cultural Significance - "Free material" serves as a social currency, enabling fans to connect and share their passion in a tangible way, thus transforming individual content consumption into a more communal experience [2][5][25] - The act of creating and exchanging "free material" fosters a sense of belonging and emotional connection among fans, allowing them to return from an isolated state to a group dynamic [1][11] Group 2: Emotional Value - The emotional value of "free material" often surpasses its production value, as it encapsulates the creator's feelings and experiences, making it a meaningful gift rather than just a product [6][7] - The anticipation and excitement surrounding the creation and exchange of "free material" enhance the overall experience of attending events, turning waiting times into moments of joy [7][17] Group 3: Community and Identity - The exchange of "free material" has become a common practice at various events, providing opportunities for fans to meet and bond over shared interests, thus reinforcing their identities within specific communities [11][14][20] - This practice not only helps in forming new friendships but also allows individuals to express their creativity and personal style, contributing to a richer social experience [8][17] Group 4: Market Dynamics - The rise of "free material" culture is supported by social media and e-commerce platforms, which facilitate the sharing of ideas and the sourcing of materials for creation [20][24] - Platforms like Xiaohongshu (小红书) have played a significant role in popularizing this culture, bridging the gap between different fan communities and expanding the reach of "free material" beyond its original subculture [20][24] Group 5: Economic Implications - The "free material" trend reflects a broader "peripheral economy," where fans seek high-quality, diverse, and aesthetically pleasing merchandise that resonates with their emotional connections to their favorite IPs [25] - The demand for unique and personalized "free material" has led to the emergence of new business models, including low-cost custom production and community-driven initiatives, which cater to the evolving preferences of young consumers [24][25]