边缘信标 . 野路子向导，捕捉在角落里野蛮生长的需求信号。 以下文章来源于边缘信标 ，作者野生向导 文章作者成志，AI 游戏行业投资人。从「用户-产品-AI」的三者关系出发，成志分享了他对于 AI 泛娱乐产品的一些思考。 以下为原文内容。 作为一位冲浪达人和市场观察的爱好者，我在 2023 年夏季的文章提出「AI 原生游戏是一场广义 UGC 的范式迁移，产品乐趣将由开发者、AI、玩家三者 共创」这个判断。（参见： 别尬吹 AI 降本增效了，游戏不好玩都白搭 ）。 超 19000 人的「AI 产品市集」社群！不错过每一款有价值的 AI 应用。 邀请从业者、开发人员和创业者，飞书扫码加群： 进群后，你有机会得到： 01 一坤年过去，技术迭代超乎预期，不时有引爆社交媒体的新花样，却也同时在市场催生了 AI Roblox、AI 陪伴等诸多空泛的时髦词儿和 Noise。 这篇文章的核心观点，是对之前判断的延续和深化： 用户对优质内容和社交体验的这些底层需求从来没变过。 AI 作为生产力工具并不直接产出优质内容，但能改变优质内容的交付逻辑，即实现个性化体 验，提供「自娱自乐」的愉悦感（广义的 UGC）。 不同于推荐算法「 ...

相比2024有黑猴横空出世，市场发展迎来历史性的变革，2025此前更多被视作平缓发展的小年。 一方面新品端，虽然下半年有了《超自然行动组》和《我的花园世界》这样的黑马，但很难稳定保持TOP 10的水准，整体能够冒头的很少。而去年FPS市 场新品一个接一个如雨后春笋般往外冒，战术博弈、战术经济、英雄射击，从国内打到国际市场，腾讯网易寸步不让。SLG赛道，《三国谋定天下》带来 的降肝减负冲击，包括《无尽冬日》从小游戏到手游的搅局，激发《三国志战略版》和《率土之滨》重新龙争虎斗。 另一方面如果按季度来看，上半年都是同比下滑，而直到下半年特别是Q4同比大增才拉高了全年增长，要知道去年下半年有《三角洲行动》这样的扛鼎 之作。 此外整体战略上，2025年也是延续了去年变革的跨端发行、小游戏保持增长之路。 12月19日发布的《2025年中国游戏产业报告》却给了出人意料的数据：2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83 亿，同比增长1.35%。同为历史新高点。 大DAU产品长期的跨赛道鲸吞趋势 如果说收入增长可以归结于某些产品的发力，2025年收入和用户实现双重增速超过202 ...

一是新作者成长路径过窄； 二是内容形态和消费场景错配——它只适配成熟的、完整的文章，而不是日常表达。 我过去一直觉得，公众号有两个结构性问题： 很多内容，真正有价值的核心观点可能就一两段话。但为了适应标题+长文的公众号结构，创作者往往被迫扩写：正反举例、反复论证，把一个 再简单不过的判断拉扯成一篇文章。结果要么是为难读者，要么是折磨自己。 当然，文章有它的优势——系统表达、便于传播。但问题在于：不是每个人都有、也不应该被要求具备稳定写长文的能力。 而公众号的 slogan 是「再小的个体，也有自己的品牌」，鼓励个体本身就是写进微信DNA的价值观。即便龙哥早就说过公众号不是为自媒体准 备的，但过去的产品形态，客观上确实压抑了表达欲。 而且一直到18年，才有了公众号助手App手机移动短内容发布的能力，但那会哪怕是短内容： 一天只能发一次、短图文不能转发分享、强烈依赖后台、电脑端操作 这套机制，本质上还是媒体编辑制，不是普通人表达制。 即便行业里今日头条好多年前就开始尝试头条号-微头条的解题思路，即便小红书的UGC更活跃。但到微信要尝试做短图文，也还在视频号和公 众号里面多路尝试纠结很久。。很多创作者已经跑去新的平 ...

Investment Rating - The report maintains a "Buy" rating for the company [4] Core Insights - The partnership between Disney and OpenAI marks a new paradigm of "IP + AI," indicating a shift in Hollywood's approach to AI-generated content [7] - The collaboration includes IP licensing, a $1 billion equity investment from Disney in OpenAI, and the application of OpenAI's technology to enhance Disney's creative processes and develop new products for Disney+ [7] - The company is expected to benefit directly from this partnership, particularly through the increase in user-generated content (UGC) on Disney+ [7] Financial Forecast and Valuation - Revenue projections for the company from 2025 to 2027 are estimated at HK$29.9 billion, HK$35.7 billion, and HK$43.0 billion respectively, with corresponding P/S ratios of 4.6, 3.7, and 3.1 [2] - Adjusted profits for the same period are forecasted to be HK$2.1 billion, HK$3.3 billion, and HK$4.2 billion, leading to P/E ratios of 51, 34, and 26 [2] - The company’s revenue for 2024 is projected at HK$2.401 billion, with a growth rate of 20.01%, and net profit is expected to reach HK$143 million, reflecting a significant increase of 1925.62% [8][9]

Core Insights - The AI wave is transitioning from laboratories to industry, with 2025 being positioned as the "year of AI application explosion" [1][4] - Century Huatong has deeply integrated AI into its operations, achieving a 60%-80% increase in production efficiency in art production through AI tools [1][4] - Despite the enthusiasm, there are three major obstacles to the large-scale implementation of AI: the noticeable traces of technology, misaligned industry perceptions, and the dual pressures of cost and compliance [1][5] Industry Trends - AI-native games are still in the early exploration stage, with most applications of AI limited to art, music, and gameplay design, while truly personalized gaming experiences remain rare [2][5] - Users prioritize product quality and intellectual property (IP) over the use of AI, indicating that AI is merely a creative tool that must enhance user experience [2][5] - The next 3-5 years are expected to see a dramatic decrease in creative barriers due to AI, leading to an explosion of user-generated content (UGC) [2][6] Future Outlook - As the UGC ecosystem matures, managing IP will become a significant challenge for the industry, requiring core competencies from practitioners [2][6] - The AI industry's path to breakthrough will ultimately focus on user-centric and value-driven approaches, with Century Huatong committed to long-term engagement in AI application practices [3][6]

Core Insights - The article discusses the emergence of MovieFlow, an AI video platform that allows users to create films quickly and efficiently, contrasting it with the traditional film industry which is experiencing a decline [4][5][11]. Group 1: MovieFlow and Its Impact - MovieFlow enables users to produce content equivalent to 240,000 minutes of Chinese TV series in just three days, showcasing its efficiency compared to traditional methods [4]. - The platform has gained over 400,000 users globally within two months of its launch, indicating a strong market demand for AI-driven content creation [4]. - The founder, Liang Wei, aims to democratize filmmaking, allowing ordinary people to tell stories and create content, thus transforming the landscape of the film industry [12][13]. Group 2: Challenges in the Traditional Film Industry - The Chinese film industry has seen a significant decline, with box office revenues dropping from 60 billion yuan in 2019 to around 40 billion yuan, leading to a challenging environment for traditional filmmakers [4][11]. - Liang Wei's experiences highlight the difficulties faced in the traditional film sector, including project cancellations and financial losses, which have prompted a shift towards AI solutions [9][10][11]. - The current business model in the film industry is unsustainable, with production costs exceeding revenues, resulting in most companies struggling financially [11]. Group 3: Future Vision and Business Model - Liang Wei envisions building a user-generated content community similar to YouTube, where users can create high-quality content with AI assistance [12][13]. - The platform will initially be free to attract users, with plans to monetize through value-added services and brand partnerships in the future [13]. - The goal is to reach 1 million users by early next year and 10 million by mid-year, indicating ambitious growth plans for MovieFlow [13].

Group 1 - The core viewpoint of the article is that Fanxie Bird Technology has completed a Series A financing round of 20 million RMB, with a valuation of 200 million RMB, indicating strong investor confidence in its potential in the UGC gaming sector [1] - The lead investors, including Electric Soul Network and Lianzhang Portal, see the innovative potential of Fanxie Bird in the UGC space, which is expected to inject new vitality into the gaming industry [1][2] - Fanxie Bird's AIGC technology is positioned to reconstruct the entire game development process, complementing Electric Soul's content strategy and promoting cost reduction and efficiency [1][2] Group 2 - Fanxie Bird has achieved significant progress in the AIGC field, with over 10 million global users, primarily targeting the 9-24 age demographic, and aims for 85 million monthly active users by May 2025 [2] - The company plans to generate over 100 million RMB in sales by 2025 through various monetization strategies, including in-game purchases, advertising, IP licensing, and innovative entertainment hardware [2] - The founder and CEO, He Shihua, aims for Fanxie Bird to become the first publicly listed company in the AIGC + UGC gaming concept, leveraging this funding to enhance its global market share [2][3] Group 3 - Following the financing, Fanxie Bird will focus on three strategic initiatives: upgrading its AI toolchain, accelerating product launches, and building a hardware ecosystem to serve niche markets and young users [3] - Analysts suggest that the gaming industry is entering a golden decade driven by AIGC and UGC, with Fanxie Bird potentially becoming the first unicorn in China's UGC gaming sector due to its technological uniqueness and commercial pathways [3]

近日，在中宣部文艺局公布的"优秀微短剧创作扶持计划"作品名单中， 由哔哩哔哩（以下简称B站）出品并全网独播的短剧《人生冷场没关系》入选 。 该剧主要以Vlog形式，讲述了一个失意UP主和两位好友共同成长，通过脚踏实地的努力，最终逆风翻盘的故事。此外，2025中国广播电视精品创作大会 期间， B站于10月29日上午在北京会议中心举办"新大众文艺：UGC赋能影视新生态"主题沙龙 ， 来自B站的代表、行业专家及内容创作者齐聚一堂，共 同探讨UGC与影视产业深度融合的路径与前景。 在互联网技术飞速迭代、网络视听产业蓬勃发展的当下，作为年轻人高度聚集的综合性视频社区，B站在影视领域持续发力，以生态为基、内容为核，走 出了一条兼具差异化与高品质的发展道路。从精品剧集的持续输出到特色剧场的创新打造，从PUGV生态的深度赋能到多元题材的不断拓展，从明星与社 区的双向奔赴到影视宣发的模式革新，B站正在以独特的影视生态，成为年青一代心中不可或缺的影视内容聚集地，奋力书写着网络视听产业的新篇章。 走差异化与高品质发展道路 在影视宣发领域，B站成为了行业新标杆，今年暑期档《罗小黑战记2》《长安的荔枝》《浪浪山小妖怪》等影片均选择在B ...

在这颠覆性数据背后，是厂商正扎堆布局游戏UGC。近日，《每日经济新闻》记者从BOSS直聘平台最 新招聘动态信息中发现，"游戏UGC策划"相关岗位招聘热度居高不下，米哈游、鹰角网络等头部企业开 出高薪抢人。 "" 图片来源：手机截图 "呆小凡工作室"就是一家专注于UGC游戏内容制作的工作室。公司创始人呆小凡近日在接受《每日经济 新闻》记者等媒体采访时表示，从商业化公司的视角来看，UGC赛道当前的市场规模显著小于App（应 用程序）赛道，甚至不及PC（个人电脑）游戏与独立游戏赛道，因此众多以纯粹商业收益为导向的企 业未给予足够重视。 但当前赛道市场规模有限，并不意味着未来增长空间受限。UGC赛道不仅具备无需投入买量成本、规 避发行环节压力的核心优势，更精准契合了行业发展红利——目前国内高DAU（日活跃用户数）游戏 的整体市场规模已突破3亿元量级，这类头部产品陆续开放UGC生态，将构成潜力广阔的发展赛道。 一个"草根"团队的5年 见证UGC赛道冷与热 以腾讯为代表的大厂，开始涉足曾经小众的游戏UGC（用户生产内容）领域。 《和平精英》的UGC平台——绿洲启元于近日公布，其日活跃用户数突破3300万大关，平台头部创作 ...

Core Insights - The event "New Public Literature: UGC Empowering a New Ecosystem in Film and Television" highlighted the revolutionary changes in the film industry driven by User Generated Content (UGC) and technology [1][3] Group 1: UGC and Its Impact - UGC has evolved from a simple dissemination relationship to a profound mutual nurturing between professional creators and users [3] - The relationship between UGC and professional content creators is likened to that of a rhinoceros and a bird, indicating a symbiotic connection [3] - Creators are now proactively designing their works to invite audience interaction, transforming the creative process from merely telling stories to building a creative ecosystem [3][5] Group 2: AI's Role in the Industry - The influence of AI in the film industry is increasing, prompting creators to reflect on maintaining authenticity and originality in their work [5] - AI should be viewed as a partner in the filmmaking process rather than the sole creator, emphasizing the importance of human experience in storytelling [5] - Creators are encouraged to embrace AI as a tool to enhance their craft rather than resist its integration into the creative process [5]