ORION ORION PIE Lans Super Ruch Coop Pulvor ORION PIE 30 19/96 180 = 100 ORION PIE 30 ORIO J80 - 130 ORION PIE 30 ORION PIE 80 绘图：杨佳 山姆为沃尔玛旗下的仓储式会员商店，山姆APP页面显示，其会员分为普通会员和卓越会员，前者会员费一年260元，后者一年680元。 "山姆卓越会员"小林最近发现，山姆下架了太阳饼、米布丁、低糖蛋黄酥等明星商品。同时引入了好丽友低糖派、溜溜梅、徐福记燕麦蛋糕、盼盼等大众品 牌。 小林并非孤例，在社交平台上，众多消费者"大吐苦水"，甚至给沃尔玛总部写信反馈。他们质疑山姆的选品逻辑已从"全球尖货"转向"超市通货"，削弱了会 员费的价值。 目前，在山姆会员商店APP上，已无法搜到引发热议的好丽友派等商品。南方日报记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示 在后台查询发现，确实是在全国线上已经下架了，具体原因暂时不清楚，目前还没有接到相关的通知。 此次风波暂时平息。但这也让市场发出疑问：山姆的选品策略陡然生变了吗？ ●南方日报记者 黄晓韵 ...

近日，山姆会员商店在全国范围内掀起一场静默的商品"换血"行动：悄然下架了包括台湾风味太阳饼、低 糖蛋黄酥、经典米布丁在内等多款独家研发的口碑尖货；取而代之的，是好丽友派、溜溜梅、徐福记沙琪 玛等超市货架上寻常可见的大众品牌商品。 这场看似普通的商品更替，却在会员群体中激起巨大波澜，质疑声浪汹涌而至。相关话题也登顶热搜，引 发网友广泛关注和讨论。 山姆超市上架的好丽友派 山姆"严选"变山姆"乱选"？ "之前就传闻山姆品质下降了，现在自己亲眼见证，山姆再也不是原来的山姆了。"成都的张女士向记者吐 槽，7月初，她像往常一样去山姆超市购物，不仅试吃体验不如从前，很多商品更是换了"平替"。" 卫龙、 好丽友、盼盼都来了，楼下小卖部随处可见的产品，为什么要放在这里卖？" 更让张女士感到生气的是，山姆上架新产品，并不是直截了当，而是用了一些"小动作"。比如好丽友换了 包装，名字改为ORION，封面还标着低糖，卫龙的商标被PS掉，国产盼盼法式小泡芙，产品变成了 "panpan"，包装全是外文。 随着下架与上新引发的争议持续升温，相关话题迅速在社交平台发酵，成为会员讨论的焦点。多数观点认 为，山姆这一轮选品更新完全对不起会员的 ...

"凭什么花了会员费，却给我楼下便利店就能买到的货？"舆论迅速发酵。 无论山姆今年的调整出于何种战略目的，从结果来看，出现了对中国市场需求的某种误判。 一夜之间，山姆的口碑似乎已经完全崩塌。 导火索来自山姆最近的一次产品上新：上架了好丽友、卫龙、盼盼、溜溜梅等品牌的低糖好丽友派、脱骨鸭掌、法式泡芙和无核西梅，却下架了有不少消 费者喜欢的太阳饼、米布丁、低糖蛋黄酥产品。 7月15日晚间，山姆会员商店向媒体作出正式回应："已经关注到社交网络上关于山姆选品问题的讨论，并已纳入后续选品策略考量中。"一些地区的山姆 店迅速下架了好丽友派。 这场风波，似乎短暂告一段落。但山姆的信任危机，开始酝酿，不只关于商品，更关于山姆品牌附着的中产情感投射。 塌房终于来了？ 很多消费者吐槽，进山姆买东西需要买260元到680元不等的会员卡，这些新品，让人觉得是"家门口也能买到的东西"，何苦到山姆大批量采购？ 这些新品是否更优质，消费者也存疑。 本次引起最大争议的好丽友派，虽说额外添加了可可粉，但是用了不健康的起酥油。为了实现低糖，低糖好丽友派还使用了麦芽糖醇和三氯蔗糖、安赛蜜 等代糖来替换白砂糖。三氯蔗糖和安赛蜜的超量摄入，都会对人体形 ...

近日，山姆因好丽友派等新品被网友质疑选品标准登上热搜。 2025.07. 16 本文字数：1644，阅读时长大约3分钟 来源 | 上观新闻 有媒体报道，社交平台上不少网友吐槽山姆下架了太阳饼、米布丁、低糖蛋黄酥等回购率高、性价比 高的商品，转而上新低糖好丽友派、溜溜梅、徐福记燕麦藜麦蛋糕等商品。 对此，有网友直言： "我花钱 办卡进会员 超市，你卖我家门口就能买到的东西，把我们消费者当韭 菜是吧" 7月15日下午，记者发现在 山姆会员商店APP上已无法搜到引发热议的好丽友派。 记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示在后台查询发现，确实是 在全国线上已经下架了 ，具体原因暂时不清楚，目前还没有接到相关的通知。 截至发稿时，有媒体发现， 牛肝菌魔芋等商品也已下架。 图据山姆APP 图据山姆APP 最新消息：山姆APP已下架好丽友派等产品 截至发稿时，红星资本局发现，此前山姆APP多款上架的商品，已被下架，包括好丽友派、牛肝菌 魔芋等商品。 普通会员年费一年260元 专家：差异化是会员仓储店生命线之一 山姆会员商店官网显示，山姆会员商店是世界500强企业沃尔玛旗下的高端会员制商店。90年代 ...

Core Viewpoint - Sam's Club is facing a trust crisis as it introduces common brands like Haoliyou and Weilong, which has led to dissatisfaction among members who expect premium products for their membership fees [1][4][12]. Group 1: Product Controversies - The introduction of "low-sugar" Haoliyou pie has sparked debate, with members questioning the need for such products that are readily available in regular supermarkets [4][12]. - The "special supply" version of Haoliyou pie claims to reduce sugar by 80% and increase cocoa content by 30%, but the differences from the classic version are not significant [4][8]. - The pie's ingredient list includes several artificial sweeteners, leading to consumer feedback that it remains too sweet despite the reduced sugar content [8][9]. Group 2: Brand Positioning and Changes - Brands like Weilong and Xu Fu Ji have altered their product presentations for Sam's Club, with unique packaging and formulations that differ from their standard offerings [12][23]. - The "panpan" branding for products from Panpan Food has been criticized for misleading consumers into thinking they are imported goods due to the upscale packaging [25][27]. - Sam's Club has been noted for its strategy of introducing popular brands with modified packaging, which may not always align with the premium image expected by its members [30][33]. Group 3: Sales and Market Strategy - As of April 2023, Sam's Club has 54 locations in China, with plans to exceed 60 by the end of the year, indicating a strong growth trajectory [33]. - Three stores have already surpassed annual sales of $500 million (approximately 3.67 billion RMB), with expectations for this number to increase significantly by 2025 [33].

Core Viewpoint - Sam's Club has faced backlash from members for introducing products from brands like Holley, Panpan, and Xu Fu Ji while discontinuing popular items, leading to questions about its product selection strategy and perceived decline in quality [1][4][10] Group 1: Product Selection and Member Feedback - Recent product introductions at Sam's Club include Holley, Panpan, and Xu Fu Ji, which some members argue are available in regular supermarkets, questioning the value of a membership [1][4][10] - Members have expressed dissatisfaction with the discontinuation of high-repurchase-rate products, with specific complaints about the removal of items like rice pudding and old mom's hoof flower [10][11] - Walmart has acknowledged the discussions on social media regarding Sam's product selection and stated that member feedback will be considered in future product strategies [30][31] Group 2: Brand Responses and Product Differentiation - Holley has stated that the products offered at Sam's are exclusive to the club, but further details were not provided [31] - Some brands have indicated that products provided to Sam's are specially customized to meet the preferences of its members, aiming for a healthier and higher-quality offering [31][32] - Experts suggest that Sam's Club must maintain a unique value proposition that cannot be easily replicated by regular retail channels to retain its membership base [34][35] Group 3: Consumer Sentiment and Market Position - Consumers have criticized the new low-sugar Holley products for still being overly sweet, indicating a disconnect between product marketing and actual taste [15][20] - The introduction of well-known brands like Holley and Panpan has raised concerns about the perceived lack of differentiation in Sam's product offerings, which could lead to member attrition if not addressed [34][35] - Analysts emphasize the importance of continuously evolving product offerings to meet changing consumer demands and preferences, highlighting the need for Sam's to avoid a "mediocre" selection strategy [34][36]

和山姆其他的会员店一样，合肥山姆也"爆了"。有消费者在小红书分享，因为场内人员已满，进场需要等待3个小时。有相关人士透露，这家占地2万平方米 的仓储超市，在开业前已经为山姆创造了数万个新会员。 （文/霍东阳 编辑/张广凯） 4月15日，山姆会员商店（下称"山姆"）安徽首店正式在合肥开业，这是山姆在中国的第55家门店。 唐小姐供图 尽管在特朗普政府关税政策的冲击叠加母公司沃尔玛因要求中国供应商降价被商务部约谈，山姆的野心不减。山姆会员店首席执行官Chris Nicholas近期在与 外媒的采访中表示，即使经济形势恶化，山姆的需求仍将保持稳定，"在富裕时期，我们做得很好。但在困难时期，我们做得非常好。" "现金奶牛"山姆 Nicholas的信心或许源自山姆的"会员制"。 山姆曾多次表示，会员的续费和复购是山姆最重视的指标。在4月9日的沃尔玛投资者会议上，山姆披露了雄心勃勃的增长计划：未来8-10年实现会员数量翻 番。 零售卖场的本质是"渠道"，对于付费制会员的山姆来说，会员的增长实际是对山姆业务的肯定，是山姆最核心的资产，也为山姆明确了运营的中心。 "会员在哪个方面花费最多，我们就在哪里下功夫，"山姆CMO张青曾 ...