Core Insights - Traditional supermarkets are facing significant challenges, with many experiencing declining sales and closures, while some innovative players are thriving in the market [2][3][4] Industry Overview - The supermarket industry is currently divided into two extremes, with traditional players like Carrefour exiting markets and others like Walmart and emerging brands like "胖东来" performing well [2][3] - A survey by the China Chain Store and Franchise Association revealed that only 47.5% of supermarket enterprises saw sales growth in the first half of 2025, while 40% experienced declines [2] Company Performance - Walmart reported a global revenue of $177.4 billion for Q2 2025, a 4.8% increase year-on-year, with a notable 30.1% growth in its China segment [3] - "胖东来" achieved sales of nearly 17 billion yuan in 2024, with profits exceeding 800 million yuan [3] - Alibaba's Hema (盒马) has maintained profitability for nine consecutive months and plans to open nearly 100 new stores by 2026 [3] Consumer Behavior - Consumers are increasingly turning to online shopping and instant delivery services, leading to a decline in foot traffic at traditional supermarkets [4][5] - A significant shift in consumer preferences is noted, with younger shoppers favoring new retail formats that offer unique products and experiences [4] Market Innovations - The "胖改" trend is emerging, where traditional supermarkets are adopting new formats and product offerings to compete with successful models like "胖东来" [8][9] - Supermarkets are increasingly focusing on private label products as a strategy to attract customers and drive sales [10][11] Supply Chain Dynamics - New supermarket models are adopting "short-chain direct supply" strategies to reduce costs and improve efficiency, moving away from traditional multi-level distribution [11]

Core Viewpoint - The article discusses the competitive dynamics between Sam's Club and a discount supermarket called "好特卖" (Hao Te Mai), highlighting how the latter has begun to offer similar products at lower prices, leading to dissatisfaction among Sam's Club members who pay for membership fees [7][10][12]. Group 1: Market Dynamics - Sam's Club has faced backlash after the introduction of a low-sugar version of a popular snack, which subsequently appeared at Hao Te Mai, leading to a perception of betrayal among its members [7][8][12]. - Hao Te Mai has been noted for selling products that are similar to those found at Sam's Club but at significantly lower prices, creating a shift in consumer trust and loyalty [10][18]. - The article suggests that Hao Te Mai is effectively leveraging Sam's Club's brand recognition to attract customers, positioning itself as a discount alternative [11][30]. Group 2: Product Strategy - Hao Te Mai's pricing strategy includes offering products at nearly half the price of Sam's Club, which has led to increased foot traffic and sales [17][18]. - The supermarket's inventory is primarily composed of unsold or near-expiry products, which allows it to maintain lower prices while appealing to cost-conscious consumers [40][60]. - The article notes that approximately 60% of Hao Te Mai's products are sourced from brand excess inventory, with a significant portion being near-expiry items [60][64]. Group 3: Consumer Behavior - Consumers are drawn to Hao Te Mai for the thrill of finding discounted products, often treating shopping there as a treasure hunt experience [64][65]. - The perception of buying near-expiry products has shifted towards a more sustainable lifestyle choice, appealing to environmentally conscious consumers [66][70]. - The article highlights that Hao Te Mai has successfully tapped into the male consumer market for beauty and personal care products, which is a relatively untapped demographic in this sector [56][58].

8月27日，有网友发文称，在广州一好特卖门店看到了山姆同款低糖好丽友派，有网友质疑"山姆转 卖"。 据媒体报道称，该店一工作人员表示，确实有低糖好丽友派在其门店售卖。该工作人员称，这批低糖好 丽友派是8月27日进的货，由公司配货，定价32.9元一箱，保质期到11月份，但并不清楚是否为品牌对 接产品或山姆尾货，不过门店卖的肯定是正品，可以到现场看。 新浪科技就此向好丽友求证，官方回应表示，好丽友相关产品品质无任何问题，正通过好特卖渠道尽快 消化库存。 责任编辑：李昂 此前，低糖好丽友派于今年6月在山姆会员商店上架，一盒48枚，售价49.9元，系特供产品。商品详情 页显示，该产品通过配方改进，糖分减少了80%，可可含量增加30%。然而好丽友产品入驻山姆遭到大 量消费者吐槽，山姆已在7月15日下架了该产品。好丽友曾称，"低糖派是好丽友和山姆共创的一款完全 差异化的渠道限定产品。" ...

Group 1 - The product "low-sugar Orion pie" was previously sold at Sam's Club for 49.9 yuan and has been removed from their shelves due to selection issues [1] - The product is now available at a discount chain called "Good Sale," priced at 32.9 yuan per box, with a shelf life until November [3] - Good Sale primarily sells near-expiry discount items and assists brands in clearing out inventory, with over 950 stores nationwide as of June this year [3] Group 2 - Orion's spokesperson confirmed that the low-sugar pie was removed from Sam's Club due to stock issues and that there are no plans to sell it through other stores [4] - Orion reported a 8.1% year-on-year increase in sales to 777.2 billion won in Q2, with sales in the Chinese market growing by 3.0% to 304.8 billion won, accounting for over 40% of total sales [5] - The change in Sam's Club's product selection strategy has led to public criticism, with some members feeling that the store is losing its unique offerings [7]

Core Insights - A recent post by a netizen highlighted the sale of a low-sugar Holi-Ryu pie at a discount store in Guangzhou, which is the same product previously sold at Sam's Club for 49.9 yuan, but was taken off the shelves in July due to selection issues [2][3] - A staff member from the discount store confirmed the availability of the low-sugar Holi-Ryu pie, stating that the product was received on August 27, priced at 32.9 yuan per box, with a shelf life until November [2][3] - Sam's Club customer service indicated that the low-sugar Holi-Ryu pie has been removed from their inventory due to a lack of stock and confirmed that they have not sold this product to other stores [2][3] - A representative from Holi-Ryu stated that there are no quality issues with their products and they are working to quickly clear inventory through the discount store channel [2][3]

Core Viewpoint - The article discusses the sale of a low-sugar Orion cake, previously sold at Sam's Club, in a discount store called Haote Mai, raising questions about product distribution and inventory management [1][6]. Company Overview - Orion, founded in 1956 in South Korea, has established itself in the Chinese market, which is now its largest market [6]. - Orion operates three main business segments: beverages, convenient meals, and biotechnology [6]. Product Details - The low-sugar Orion cake was previously sold at Sam's Club for 49.9 yuan but was taken off the shelves in July due to selection issues [3][6]. - The cake is now being sold at Haote Mai for 32.9 yuan per box, with a shelf life until November [4]. Sales Performance - In Q2, Orion's total sales increased by 8.1% year-on-year to 777.2 billion KRW, with sales in the Chinese market growing by 3.0% to 304.8 billion KRW, accounting for over 40% of total sales [6]. - Operating profit for the Chinese market decreased by 6.4% to 55.9 billion KRW, while the Korean market saw a 4.9% increase in sales to 277.8 billion KRW and a 3.4% increase in operating profit to 46.9 billion KRW [6]. Market Dynamics - Haote Mai is a discount chain primarily selling near-expiry products and assisting brands in clearing excess inventory [4]. - The recent changes in product selection at Sam's Club have led to public discussions about the store's identity and value proposition for members [7].

Core Viewpoint - The article discusses the recent emergence of a low-sugar Orion cake in a discount store called "Good Sale," which was previously removed from Sam's Club, raising questions about product distribution and inventory management in the retail sector [1][4][9]. Group 1: Product Availability and Pricing - The low-sugar Orion cake was previously sold at Sam's Club for 49.9 yuan but was taken off the shelves in July due to selection issues [4]. - The same product is now available at Good Sale for 32.9 yuan per box, with a shelf life until November [6]. - Good Sale primarily sells discounted items, including near-expiry and unsold products, and has over 950 stores nationwide as of June this year [7]. Group 2: Company Responses and Market Impact - Sam's Club confirmed that the low-sugar Orion cake is no longer available due to stock issues and stated that they do not sell this product to other stores [9]. - Orion's representative indicated that the company is utilizing Good Sale to quickly clear out inventory, asserting that the product quality remains intact [9]. - Orion reported a 8.1% year-on-year increase in sales to 777.2 billion won in Q2, with sales in the Chinese market growing by 3.0% to 304.8 billion won, accounting for over 40% of total sales [9].

Core Viewpoint - The company, Holley, has clarified that the low-sugar Holley pies found in Sam's Club and sold at Haotemai are part of a strategy to clear inventory, and there are no quality issues with the products [1] Group 1 - On August 27, a social media post indicated that low-sugar Holley pies were available at a Haotemai store in Guangzhou, which drew public attention [1] - A visit to four Haotemai supermarkets in Guangzhou on August 29 confirmed the presence of the product, with staff stating that the stock was received on August 27 and was distributed by the company [1] - On August 30, a representative from Holley stated that the quality of the related products is intact and that the company is utilizing the Haotemai channel to expedite inventory clearance [1]

Core Viewpoint - The "low-sugar Orion Pie" that was removed from Sam's Club is now being sold at discount stores, indicating a strategy to clear inventory through alternative channels [1][3]. Group 1: Product and Sales Information - The "low-sugar Orion Pie" is being sold at a discount store called "Good Sale," with a price of 32.9 yuan and a shelf life of four months, expiring on November 2 of this year [1]. - The product claims to have a 30% increase in cocoa content and an 80% reduction in sugar compared to the classic version [1][3]. - The same product was previously sold at Sam's Club for 49.9 yuan, highlighting a significant price difference [1]. Group 2: Company and Market Context - Orion, founded in 1956 in South Korea, has seen China become its largest market since entering in the 1990s [5]. - In Q2 of this year, Orion's sales increased by 8.1% year-on-year to 777.2 billion KRW, with EBITDA rising by 0.4% to 162 billion KRW [5]. - Sales in the Chinese market grew by 3.0% to 304.8 billion KRW, accounting for over 40% of total sales, while operating profit decreased by 6.4% to 55.9 billion KRW [5].

Core Viewpoint - The controversy surrounding the low-sugar product created by Haoliyou and Sam's Club has led to questions about the product's distribution and pricing, particularly after it was found being sold at a lower price in Haote Mai stores compared to Sam's Club [1][4]. Group 1: Product Details - The low-sugar Haoliyou pie, which contains 48 pieces, was initially priced at 49.9 yuan at Sam's Club, featuring an 80% reduction in sugar and a 30% increase in cocoa content [4]. - The product was recently criticized by consumers and was subsequently removed from Sam's Club due to stock issues [4]. Group 2: Distribution and Pricing - Haote Mai stores have been found selling the low-sugar Haoliyou pie at prices of 26.9 yuan and 32.9 yuan, significantly lower than the original price at Sam's Club [4]. - Haoliyou confirmed that the pies sold at Haote Mai are produced by their factory, but they did not disclose information regarding the sales channels [1][4]. Group 3: Consumer Reactions - Consumers expressed skepticism about the origins of the product sold at Haote Mai, questioning whether it was unsold stock from Sam's Club [4]. - The product's presence in Haote Mai stores has sparked discussions among consumers regarding its availability and pricing strategy [4].