Core Viewpoint - The article highlights the integration of financial services with the cultural tourism industry in Zhangzhou, Fujian Province, emphasizing the role of Xiamen Bank's Zhangzhou branch in supporting the development of this sector through various financial initiatives and partnerships [1][3][9]. Financial Support for Cultural Tourism - Xiamen Bank's Zhangzhou branch has provided credit and financial solutions to over 20 key cultural tourism projects, with cultural tourism loans accounting for nearly 20% of the branch's total loan balance [3][4]. - The bank signed a strategic cooperation agreement with the Zhangzhou Cultural Tourism and Health Group to enhance financial support for the "cultural tourism + health + supply chain" sectors [3][4]. Strategic Partnerships and Agreements - In 2021, Xiamen Bank's headquarters signed a strategic cooperation agreement with the Zhangzhou municipal government to provide 50 billion yuan in financial support during the 14th Five-Year Plan period, focusing on key industries and projects [3][4]. - The bank has actively supported the upgrade of infrastructure at world cultural heritage sites and high-end hotel projects, enhancing the quality of cultural tourism services [4][5]. Consumer Engagement Initiatives - The bank launched the "Ancient City Double Eleven Consumption Festival" to promote local tourism and engage visitors through various promotional activities [5][6]. - The introduction of the "No Boundaries Digital Credit Card" aims to facilitate consumer spending in the cultural tourism sector, offering various discounts and incentives [5][6]. Financial Technology and Cross-Strait Services - Xiamen Bank has developed the "Fulu Tong" online payment product to address the payment needs of Taiwanese visitors, allowing them to make transactions without visiting bank branches [8][9]. - This product supports online recharging of foreign bank cards and can be used across various local consumption scenarios, enhancing the overall experience for Taiwanese tourists [8][9]. Future Development Plans - The Zhangzhou Cultural Tourism Economic Development Conference is scheduled for May 18-19, aiming to promote the "Rural Urban Cultural City" brand and develop the cultural tourism industry as a pillar of the local economy [9]. - Xiamen Bank plans to continue its efforts in integrating financial services with cultural tourism, focusing on technological empowerment and innovative product offerings [9].