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养生火锅与网红爆品引爆冬日消费潮
Mei Ri Shang Bao· 2025-12-04 22:21
Group 1 - Hema Fresh has opened two new stores in Hangzhou, bringing the total number of stores in the city to over 50, making it one of the most densely populated cities for Hema Fresh in China [4] - The opening day saw a significant influx of customers, with a focus on seafood, fruits, and hot pot sections, coinciding with the onset of the winter hot pot season [4] - The trend this year highlights a preference for health-oriented hot pot bases, with a notable 160-fold increase in sales for the traditional Chinese herbal hot pot base in the past week [5] Group 2 - Hema Fresh has enhanced its product offerings by focusing on health and local flavors, responding to consumer demand for both taste and wellness [6] - The sales of fresh meat and seafood platters have surged, with family beef platters seeing a 300% year-on-year increase, indicating a shift towards family dining experiences [6] - The introduction of microwaveable "single-serving hot pot cups" caters to the needs of single young professionals and small families, quickly becoming popular for convenience [6] Group 3 - The return of popular products such as the 5J cherries from Chile and HPP red heart apple juice has generated excitement among customers, with the cherries priced at 359 yuan for a 2-kilogram box [6][7] - Hema Fresh has been operating in Hangzhou for eight years, with over 50 stores and online delivery services covering the main urban areas, promising delivery within 30 minutes for over a million users [7] - The company aims to continue enhancing its service and product offerings, focusing on global quality goods and local supply chains, while promoting seasonal themes like "hot pot season" and "New Year goods" [7]