随着春节临近，年味越来越浓，这段时间，"年货已经进化成这样了吗"、"年轻人接管年货审美"等话题 在社交平台上持续发酵，折射出国人年货消费观念的变迁。从注重囤积、实在的"硬通货"，到追求健 康、新鲜与新奇特，年货清单的迭代，正是中国家庭生活品质不断升级的生动写照。 为满足消费者对年货赠礼的需求，2月4日，京东生鲜推出送礼惊喜日活动，围绕"心意年礼、鲜到万 家"的主题，带来多重惊喜优惠。活动期间，消费者可享"满99打8折，满199打6.5折"福利，爆款生鲜低 至6.5折；2月5日晚八点至2月6日，优惠力度持续加码，满199直接打5.5折，爆款生鲜同步低至5.5折。 不仅如此，还有千元生鲜年货大礼包抽奖活动，以及1元拍巨型帝王蟹、5J车厘子、伊比利亚5J黑标火 腿等超大生鲜，一站式满足消费者春节送礼场景，让高品质生鲜直达千家万户。 年货进化论：从"面子"到"里子"，京东生鲜重塑新年"礼"念 过去，年货是看得见、耐储存的"实体财富"，腊味香肠挂满阳台，是充满烟火气的富足宣言。而如今， 年轻一代主导的年货消费更注重"里子"——食材的健康属性、源头故事、独特体验，以及背后传递的情 感价值。人们追求的不再只是丰盛，更是品质 ...

Group 1 - Hema Fresh has opened two new stores in Hangzhou, bringing the total number of stores in the city to over 50, making it one of the most densely populated cities for Hema Fresh in China [4] - The opening day saw a significant influx of customers, with a focus on seafood, fruits, and hot pot sections, coinciding with the onset of the winter hot pot season [4] - The trend this year highlights a preference for health-oriented hot pot bases, with a notable 160-fold increase in sales for the traditional Chinese herbal hot pot base in the past week [5] Group 2 - Hema Fresh has enhanced its product offerings by focusing on health and local flavors, responding to consumer demand for both taste and wellness [6] - The sales of fresh meat and seafood platters have surged, with family beef platters seeing a 300% year-on-year increase, indicating a shift towards family dining experiences [6] - The introduction of microwaveable "single-serving hot pot cups" caters to the needs of single young professionals and small families, quickly becoming popular for convenience [6] Group 3 - The return of popular products such as the 5J cherries from Chile and HPP red heart apple juice has generated excitement among customers, with the cherries priced at 359 yuan for a 2-kilogram box [6][7] - Hema Fresh has been operating in Hangzhou for eight years, with over 50 stores and online delivery services covering the main urban areas, promising delivery within 30 minutes for over a million users [7] - The company aims to continue enhancing its service and product offerings, focusing on global quality goods and local supply chains, while promoting seasonal themes like "hot pot season" and "New Year goods" [7]