Core Viewpoint - The domestic beauty industry is rapidly expanding, with local brands gaining significant market share against international competitors, highlighted by the upcoming IPOs of several beauty companies, including Proya, which aims to be the only domestic beauty brand listed in both Hong Kong and mainland China [1][2]. Financial Performance - Proya's revenue for the first half of 2025 reached 5.362 billion yuan, a year-on-year increase of 7.21%, while net profit rose by 13.8% to 799 million yuan [4][6]. - The company's second-quarter performance showed a revenue of 3.003 billion yuan, up 6.49% year-on-year, and a net profit of 408 million yuan, an increase of 2.36% [5][6]. - Despite the growth, Proya is experiencing a slowdown in performance compared to the previous year, where growth rates were around 40% [4][6]. Market Position - Proya has become the leading domestic beauty brand, surpassing international giants like Procter & Gamble and Shiseido, with a market share of 4.7% [2][3]. - The overall market for skincare products in China is projected to reach 271.2 billion yuan in 2024, reflecting a decline of 3.7% year-on-year [2]. Product Segmentation - Proya's main brand contributed nearly 4 billion yuan in revenue, accounting for about 80% of the company's total revenue [6]. - The skincare segment generated 4.199 billion yuan, showing a slight increase of 0.2%, while the hair care segment saw a significant growth of 131.25% [7]. R&D and Marketing Expenses - Proya's R&D expenses for the first half of 2025 were 95 million yuan, representing 1.77% of revenue, a slight decrease from the previous year's 1.89% [8][10]. - The company has been criticized for its heavy reliance on marketing, with sales expenses reaching 2.659 billion yuan, nearly 50% of revenue, while R&D investment remains low [10]. Management Changes - Proya has experienced significant turnover in its management team, with several key executives leaving in recent years, raising concerns about stability [14][16]. - The average tenure of the current management team is 4.22 years, with efforts to recruit internationally experienced executives to strengthen leadership [16]. Stock Performance - Proya's stock has underperformed, with a decline of over 37% from its peak in 2023, leading to a market capitalization loss of more than 19.8 billion yuan [16][18]. - The company's current price-to-earnings ratio stands at 20.42, significantly lower than the industry average of 42.91 [18].