Core Viewpoint - A beauty brand has been fined for false advertising regarding the efficacy of its product, specifically the "MAOGEPING BEAUTY Luxury Caviar Mask," which claimed to have a "soothing" function not included in its official registration [2][5]. Group 1: Company Actions and Penalties - Beijing Wugeng E-commerce Co., Ltd., operating the WeChat video account "BaiJiaErJie Ai FenXiang," was fined 4,539 yuan and had the same amount confiscated for selling the mask with misleading claims [2][5]. - The administrative penalty was based on the "Consumer Rights Protection Law of the People's Republic of China," which prohibits false or misleading advertising [6][7]. Group 2: Product Information and Misrepresentation - The "MAOGEPING BEAUTY Luxury Caviar Mask" is officially registered with claims of "repair," "moisturizing," "anti-wrinkle," and "firming," but does not include "soothing" as a function [6][8]. - The product was marketed as suitable for pregnant women, which contradicts its registration that specifies the user group as "ordinary people" [5][6]. Group 3: Industry Context and Trends - The issue of false advertising in the domestic beauty industry is not isolated, with many brands exaggerating or misrepresenting product efficacy to meet consumer demand for effective skincare [8]. - Previous cases include Lin Qingxuan and Proya, which faced penalties for similar misleading claims regarding "anti-aging" effects that exceeded regulatory definitions [8].

Group 1: IPO Market - In the first half of the year, 134 companies were accepted for IPOs in A-shares, a year-on-year increase of 362.07% [1] - The Beijing Stock Exchange was the main contributor with 83 companies accepted, followed by the ChiNext (19), Sci-Tech Innovation Board (15), Shenzhen Main Board (9), and Shanghai Main Board (8) [1] - June was a significant month for IPOs, with 107 companies accepted, accounting for 79.85% of the total for the first half of the year [1] Group 2: Solar Glass Industry - Leading domestic solar glass companies plan to collectively reduce production by 30% starting in July to alleviate "involution" competition [1] - This reduction is expected to lead to a rapid decline in domestic solar glass supply, improving the supply-demand imbalance [1] - Domestic glass production is projected to decrease to approximately 45 GW in July [1] Group 3: Global Server Market - IDC forecasts that the global server market will reach $366 billion by 2025, representing a year-on-year growth of 44.6% [1] - The x86 server market is expected to grow by 39.9% to $283.9 billion, while the non-x86 server market is projected to grow by 63.7% to $82 billion [1] - Arm architecture servers are anticipated to grow at a rate of 70%, accounting for 21.1% of total shipments [1] Group 4: Automotive LED Market - The automotive LED and lighting market is expected to grow to $3.451 billion and $35.729 billion, respectively, by 2025 [2] - The recovery in the automotive market is anticipated in the second half of 2025, driven by the introduction of advanced technologies in new vehicle models [2] Group 5: Tesla Charging Stations - Tesla has launched its first batch of V4 supercharging stations, which are now operational in various locations including Shanghai and Gansu [2] - These charging stations feature multiple safety mechanisms and are now open to non-Tesla vehicles [2] Group 6: Market Performance - The A-share market saw a 2.76% increase in the Shanghai Composite Index in the first half of the year, while the North Exchange 50 Index surged by 39.45% [6] - Various sectors, including AI, humanoid robots, new consumption, innovative drugs, and solid-state batteries, attracted significant investment [6] - Over 3,700 stocks in the market rose in the first half, with more than 100 stocks increasing by over 100% [6]

Core Viewpoint - The article highlights that Proya's products are marketed with "anti-aging" claims, but official registrations only support "anti-wrinkle" claims, indicating potential regulatory non-compliance [2][3][11]. Product Claims - Proya's flagship store lists multiple products, including "Early C Late A Dual Anti-aging Essence" and "Ruby Cream 3.0," with "anti-aging" claims in their promotional materials [3][10]. - The "Ruby Essence 3.0" is described as based on "cross-field anti-aging core concepts," while another platform refers to it as "anti-wrinkle" [3][5]. - The "Ruby Cream 3.0" claims to lead a new era of anti-aging based on 17 years of peptide research, but the same product is marketed as "anti-wrinkle" on different platforms [3][5]. Regulatory Compliance - The National Medical Products Administration (NMPA) only recognizes "anti-wrinkle" as a valid claim for the mentioned Proya products, with no mention of "anti-aging" [5][11]. - The NMPA's guidelines specify that any new claims must undergo evaluation by registered testing institutions and comply with national standards [11][14]. Market Performance - The "Ruby Cream 3.0" was launched in 2023 and has sold over 700,000 units on Tmall, while the "Ruby Essence 3.0" has sold over 100,000 units [10]. - The "Early C Late A Dual Anti-aging Essence" was first introduced in 2020 and currently ranks first in Tmall's A-retinol liquid essence repurchase list [10]. Industry Context - The article references a previous case involving Lin Qingxuan, which faced penalties for using "anti-aging" claims in advertising, emphasizing the regulatory scrutiny in this sector [11][14]. - Experts indicate that claims like "anti-aging" are considered violations, and companies should adhere strictly to the NMPA's defined categories for cosmetic claims [14].

美妆丨市场观察 本周看点： -真的很严峻了，美妆品牌如何自救？ -大牌"以价换量"之路，还能走多远？ -母婴巨头联手医美巨头豪掷16.5亿！ 行业环境 1.真的很严峻了，美妆品牌如何自救？ 关键词 ： 消费下滑,经济形势,用户需求,品牌价值,产品策略 概要 ： 近期经济数据显示消费领域承压，CPI、PPI同比下滑，美妆行业增长放缓，居民消费 趋于谨慎。在此背景下，部分美妆品牌通过结合功能与情感价值实现破局，如方里传递女性自 信、HARNN提供情绪疗愈、薇诺娜强调成分价值与新品开发。这表明市场进入"新常态"，消 费者更注重质价比、心价比和情价比，企业需以用户需求为核心，打造差异化优势以驱动增 长。 2.5月抖音美妆国际大牌反扑，618捆绑头部达播带飞！ 关键词 ： 国际大牌,抖音美妆,带货达人,直播销售,国货品牌 概要 ： 国际美妆大牌在抖音平台借力头部主播实现销量猛增，如赫莲娜、海蓝之谜等通过达 人直播抢占高净值用户市场。5月抖音美妆TOP10中，国际品牌占据7席，国货仅剩3席，但毛戈 平、花西子等通过差异化策略坚守细分赛道。头部达人带货效应显著，单场销售额破亿，品牌 合作模式从带货升级为全链路价值共创。然而 ...

Market Overview - The major stock indices in Shanghai and Shenzhen opened lower on May 16, with the Shanghai Composite Index experiencing a decline after initial fluctuations, while the Shenzhen Component and ChiNext indices showed wider fluctuations after filling gaps [1] - The Shanghai Composite Index closed at 3367.46 points, down 0.40%, with a trading volume of approximately 435.6 billion yuan; the Shenzhen Component closed at 10179.60 points, down 0.07%, with a trading volume of about 653.9 billion yuan; the ChiNext Index closed at 2039.45 points, down 0.19%, with a trading volume of around 298.5 billion yuan [1] Sector Performance - The PEEK materials sector and controllable nuclear fusion sector saw significant gains in the morning session, although the gains narrowed during the day, remaining among the top performers [1] - Other sectors that experienced notable increases included COVID-19 drug concepts, automotive parts, integrated die-casting, and cultivated diamonds, while sectors such as chemical fibers, warehousing logistics, and seed industry faced larger declines [1] Institutional Insights - According to Jifeng Investment Advisory, the A-share market is gradually finding a bottom with medium to long-term investment opportunities, driven by a series of counter-cyclical adjustment policies [2] - Guoyuan Securities noted that the "618" shopping festival has seen a shift in pre-sale periods, with platforms like Tmall and JD.com simplifying mechanisms and increasing subsidies, leading to strong performances from domestic products [2] - Guojin Securities highlighted that financial technology companies are actively seeking growth points in areas such as AI and overseas expansion, with a positive outlook for C-end stock trading software companies as market activity remains robust [2] Policy Developments - The Ministry of Commerce held a meeting on May 15 to promote the optimization of the departure tax refund policy, emphasizing its role in boosting consumption and responding to external shocks [3] - The State-owned Assets Supervision and Administration Commission (SASAC) announced a meeting to discuss further deepening the reform of state-owned enterprises, focusing on high-quality completion of reform actions by 2025 [4]

以下文章来源于首席商业评论 ，作者宁缺 首席商业评论 . 论商战，言商道！点击关注，与百万企业家、专业人士一起深究商业逻辑，跟上最新趋势。 作者：宁缺 来源： 首席商业评论（ID： CHReview ） 这两日，女生们都去李佳琦直播间抢红包了。 双十一预售首日，李佳琦直播间可是放了个大招，抛出了5亿元的红包雨。这些红包到账后用户可以 在直播间里买现货或者付预售尾款，每笔订单最多能用10个红包，这可是今年双十一最慷慨的红包福 利了。 这让人不禁想到，李佳琦参与真人秀《披荆斩棘的哥哥4》的节目录制前曾说"我是去赚钱的，赚了钱 要给你们发红包。" 5亿虽然对普通人来说不可想象，但对于李佳琦来说，也只能是洒洒水。毕竟，他早已在直播的黄金 时代赚得盆满钵满，除了佣金和坑位费，还出现在综艺节目中，吸金能力不容小觑。 都在唱衰李佳琦，没想到老将李佳琦最争气。从今年双十一的数据来看，李佳琦直播间双十一首场预 售GMV率先破亿，加购金额同比增长超过20%。他的"老朋友"们，如可复美、丝塔芙、华伦天奴、 欧莱雅等多款商品更是秒售罄。 那么，79元眉笔事件过去后，为什么李佳琦直播间还是那么多人买？ 01 李佳琦杀回来了，销售额率先 ...